!IBM Digital Strategy!

Wenbo Xue!

What is IBM Known for?!

Goals!•  Create

commercial with content that draws attention!

•  Create a method utilizing social media to distribute the content!

 

Target Audience:!!!Everyone is included, with a specific focus towards a younger age group ranging from ages 15-30!

More  than  6  Billion  hours  worth  of  videos  watched  each  month  

Main  Weapon:  Commercials  displayed  on  Youtube  

     

Twitter                  

Facebook

232  million  monthly  ac=ve  users  

864  

million  daily  ac=ve  users  

Spreading  the  news  across  blogs,  and  news  outlets  

Budget!

0  

5,000,000  

10,000,000  

15,000,000  

20,000,000  

25,000,000  

30,000,000  

35,000,000  

Commercial   DM  

   

$30 million a year for commercials!!$576 thousand a year for digital marketing !    

Plenty of ways to know how we’re doing!

Successful commercial campaign utilizing digital marketing strategy = !more buzz about IBM brand!