{Domino’s

The Digital Difference

Michelle Sampson: 21 Junior MSU student Bold, independent Looking to better

herself

Target Market

Currently Domino’s is attempting to brand themselves as a high quality pizza brand with character

Domino’s Branding

Committed to Greatness

Social Media

Twitter

• Relative and Recent Events

• Twitter contest

#CommittedToGreatness

Facebook

• Pictures, quotes, ideas

• Combatting bad feedback

• Facebook advertisements

The sponsorship of popular bloggers who are committed to their idea of greatness

Bloggers

KEY WORDS:• Dominos• Pizza• Handmade• Gourmet • Delivery• Lunch• Dinner• Pan pizza

AdWords

DOMINO’S PIZZA

Gourmet Thin Crust

Pick up & delivery

www.dominos.com

Buzzfeed is a new and upcoming site with a blog like feel that offers cool new ways to advertise Buzzfeed

Budget total: 100,000 to 150,000

Budget

• Social Media monitor: $60,000 annually

• AdWord Campaign: $70,000

• Facebook Ads: $10,000

• Blog sponsorship: $8,000

Brand Awareness Online site visits Perceptions of the Brand

SELL MORE PIZZAS

Measuring Success