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Quiz #4Quiz #4

Phony IdentitiesPhony Identities

• Fake Wal-Mart and Sony blogs written by PR Fake Wal-Mart and Sony blogs written by PR firmsfirms

• Fake identities set up on FacebookFake identities set up on Facebook

• May initially have positive attentionMay initially have positive attention

• Once fans realize phoniness, they will turn on Once fans realize phoniness, they will turn on the product/brandthe product/brand

Private InformationPrivate Information

• AOL releases users’ search queriesAOL releases users’ search queries• MySpace glitch allows private users’ info to be MySpace glitch allows private users’ info to be

seenseen• Under-agers are allowed to use Xanga illegallyUnder-agers are allowed to use Xanga illegally• Mrs. Fields and Hershey gain access to Mrs. Fields and Hershey gain access to

children’s personal infochildren’s personal info• All private info should be kept off the webAll private info should be kept off the web

User-generated ContentUser-generated Content

• Malibu creates video contest that contestants Malibu creates video contest that contestants claim was riggedclaim was rigged

• Chevy allows fans to create ads that were Chevy allows fans to create ads that were mostly created to mock the companymostly created to mock the company

• Companies have to be cautious when letting Companies have to be cautious when letting fans generate content on-linefans generate content on-line