adv 3200 final
Post on 12-Jan-2015
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DESCRIPTIONPresentation to promote tourism in Argentina for ADV 3200.
- 1. Discover the Adventure that Awaits
2. Our Team
Chelsie Rachelle Soderman
3. SWOT Analysis
4. Target Audience
Young people and families (25-34, 35-49) who travel for fun
Germanstraveling for adventure and culture
Brazilianstraveling for luxury and skiing
5. Why Target German Tourists?
Germany is culturally diverse, modern, and cosmopolitan.Germans enjoy celebrating carnival, wine and beer festivals, and music festivals.
Disposable income: The GfK purchasing power for Germany in 2011 will total EUR 1,610.2 billion, which is 2.6% more than in 2010. The average German can therefore expect purchasing power of EUR 19,864 in the coming year, to spend on consumption, rent and the costs of living, for example.
Germany has the 4th largest economy in the world and the largest population in Europe.
6. Why Target Brazilian Tourists?
Brazilians could experience a "stay-cation" and enjoy new scenery and shoppingwhile still staying in South America and close to home.
A new middle class is emerging in Brazil. The percentage of households with an annual disposable income over USD 7,500 has grown from 42.7% in 2005 to 57.1% in 2007. This new middle class has an appetite for consumption, and as in the case of all income levels in Brazil, they too attempt to reach products generally available only to higher income groups, as a way of demonstrating status.
The highest-earning 10% of households earned an average disposable income of USD 72,932 in 2007, an increase of 124% since 2002. There were 390,100 households with a disposable income of more than USD 150,000 in 2007. 45.8% of disposable income is concentrated among the richest 10% of households.
Brazil does not have snow so Brazilians would be interested in staying at skiing resorts in Argentina.
8. Fiesta Nacional del Folcloro
- The National Folklore Festival of Cosquin
9. Country's most important folklore festival 10. Hosts the most popular musicians and dancers of the country in the main square, "Prospero Molina