adtaily.com for the big online media
DESCRIPTION
AdTaily.com is a self-service online advertising tool for the publishers who wish to offer their ad surface to SMEs with medium and lower marketing budgetsTRANSCRIPT
the easiest way to advertise online
Contact person : Marcin Ekiert M: +48 883 32 42 25 | E: [email protected]
Who we are?
• The easiest online advertising solution you have ever seen
• Poland based tech startup found in 2008
• Seedcamp finalist 2008
• Acquired by Agora in 2009
Related links:•http://blog.seedcamp.com/2008/09/our-seedcamp-2008-finalists.html•http://investing.businessweek.com/research/stocks/transactions/transactions.asp?ric=AGOD.WA
Philosophy
•We believe many SME advertisers are disoriented about the complexity of today online advertising
• We think many publishers are looking for self-service, transparent solution, which serves relevant and non-intrusive ads
• Hence our focus on simplicity: one ad format 125x125px , self service purchase and installation, flat fee pricing model
Sponsors
Become a sponsor
AdTaily’s Philosophy
Basic Idea
Sponsors
Become a sponsor
•Imagine you manage small business and find a website that is often visited by your potential clients…•Your want to advertise there…•But how to do it fast and within your budget? • Fortunately there is a sponsor area with a link become a sponsor so justclik it to find out how to post an ad!
Basic Idea
Sponsors
Become a sponsor
•You click and a simple form appears
•Set your target link and description, upload an image or create one, set up the number of days you want your ad to display and pay with PayPal or credit card
Basic Idea
•After you paid, your ad apperas instantenously• The whole process takes minutes and doesn’t require any expertise knowledge
Sponsors
Become a sponsor
Giancarlo Italian Food
Special PriceCall for details777-00-00-00
Conclusion
Sponsors
Become a sponsor
Sponsors
Become a sponsor
Giancarlo Italian Food
Special PriceCall for details777-00-00-00
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AdTaily Values
Publisher• Self selling, effective
solution• One invoice from
AdTaily• 5 minutes installation• No costs of entry
Advertiser• Open gate for SME
Advertisers• Easy and intuitive way to
post ads on relevant sites• Self publishing – no
emails, no phones, no papers
Visitor• Relevant ads matched
by humans not robots
Beyond the basics
Publisher’s Store
A place to find relevant content
within particular publisher’s inventory
Central AdTaily store
The central place to find relevant sites
within various categories of AdTaily’s publishers
and to post an ad to multiple destinastions
Sales DashboardA place for sales managers that lets them
sell ads within AdTaily’s inventory
to the customers who need the real
people support
AdTaily and Agora
•Agora owns several dozen online media: news, verticals, classifieds, entertainment and online communities, concentrated in Gazeta.pl Group•After acquisition in 2009 AdTaily is visible on 80% of Agora’s online media• For many SME advertisers AdTaily is a simple and intuitive self service tool that lets them promote brand on high quality content within Agora’s websites• Agora benefits from the open access to this kind of advertisers, and AdTaily cares for the rest. There is only one invoice monthly between Agora and AdTaily.• Simple installation and AdTaily’s flexibility mean no cost of entry
Forum
•Forum.gazeta.pl is the hub for thousands of discussion boards where people talk about millions of topics: from global warming to bras and contraceptives
• AdTaily allows advertisers to post ads on many boards in a few minutes and promote their brand in the most relevant places within the most active Internet users.
Local Sites
•Agora runs local sites with fresh and high quality content from all the biggest Polish cities like Warszawa, Lodz, Krakow Wroclaw
• AdTaily lets local advertisers post ads on top local online media in Poland and promote within their local communities
Verticals•Agora runs many vertical sites and delivers high quality content on sports, fashion, parenting, lifestyle and entertainment• AdTaily works as a soloution for the advertisers who have budgets too small to advertise there with the standard CPM products• AdTaily is an intuitive way of online advertising for the enterpreneurs who buy ads in the paper media
Paper ads in “Wysokie Obcasy”
Blogs
•Agora runs Blox, the leading blog platform in Poland • AdTaily allows to post ads on valuable and relevant blogs and helps advertisers make a benefit from the very influential but highly defragmented social media• AdTaily allows Agora’s Sales Department to monetize Agora’s blog platform• Every time an ad is sold the income is shared between a blogger (content owner), Blox (the platform) and AdTaily• AdTaily takes care of all the payments and invocing
Kominek, one of the most infuential bloggers from Blox earns 1000 + euro per month
We are looking for…
AdTaily is doing very well in Poland. We plan to expand AdTaily on other markets. Thus we are looking for:
publishers of any type and location
who are interested in AdTaily
feedback and opinions from you
Any ideas for potential
cooperation
To see AdTaily in action and test our solution
register at Adtaily.eu. The whole process of
installation takes just a few minutes
http://adtaily.eu
Thank you
Marcin Ekiert | T: 0048 883 32 42 25 |Email: [email protected]
Contact
Stay in Touch
http://adtaily.eu