adspace state of contextual advertising — yieldbuild
DESCRIPTION
TRANSCRIPT
![Page 1: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/1.jpg)
THE STATE OF CONTEXTUAL ADVERTISING
![Page 2: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/2.jpg)
Four Pillars of Ad Optimization
![Page 3: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/3.jpg)
Ad Size
• Matters even for text ads
• Great performance with popular sizes (medium rectangle, wide skyscraper, leaderboard)
![Page 4: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/4.jpg)
Format Attributes
• Background color, border style/color, font style/color
• Sites with light backgrounds and grey/blue link colors perform best
• What looks best doesn’t always perform best– HubPages: +17% CTR
using bold underline link vs normal text
![Page 5: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/5.jpg)
Placement
• Site Design• Design site to accept best ad sizes• Place Ads in the content. But, balance user
experience
• Don’t underestimate below the fold value
![Page 6: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/6.jpg)
• Select ad networks that fit your site• Geo Targeting • Test the loading order of ad networks. Best paying first
and center
Ad Network Management
![Page 7: ADSPACE State of Contextual Advertising — YieldBuild](https://reader033.vdocuments.mx/reader033/viewer/2022051609/547c4debb4af9fd3158b5131/html5/thumbnails/7.jpg)
THANK YOU!
QUESTIONS?