Birth of a new MEDIA

New

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW2

Ads diffusion even in OFFLINE mode

It’s Simple ! The idea is to advertise on the

Smartphones Wallpaper

1 - Do not disturb users

2 - 100% population target 3 - Reduce the cost of

communication

4 – Increase the compliance rate ads

5 - Create new Advertising Media6 – Accessible

Smartphones for all

7 - Broadcast in offline mode

OFFLINE !

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW3

15:10Mon 1 Oct 2012

An example of CocaCola’s ad, published by the AdsMW’s solution on a

Smartphone (Android)

A new media is born

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW4

15:10Mon 1 Oct

2012

WallpaperSmartphoneIcons & Widgets

AdsMW Model

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

5

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

6

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

•AdsMW offer lunching•Distribution of Smartphones•Conclusion of contracts

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

7

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

•Collecting the list of advertisers wishing to publish Ads on the Smartphones

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

8

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

•Power AdsMW system by new ads•Updating broadcast schedule

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

9

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

• Updating Ads on Smartphones in ONLINE mode

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

10

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

•Viewing Ads on Smartphones on a renewable period

Even OFFLINE Mode

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Advertising unit

Sending bonus

Collecting advertisers

11

AdsMW Workflow

Telecom Operator

Launch the AdsMW offer

Power the AdsMW system by ads

Updating the Ads on the Smartphone

Ads visualization

2

1

3

4

5

6

Advertisers AdsMW users AdsMW system

Billing system

•Sending to users bonus as rebate

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW

Android68%

iOS18%

BlackBerry OS5%

Windows Phone

3% Autres6%

Operating System - 2012

12

Operating systems cartography

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW13

Business Model : Customer segmentation

Profiles Database

Students Officials Women Employees Others …

Advertising unit

Example

© 2013 - System Neutrinos Technology. All rights reserved. AdsMW14

Business Model : Time ranges allocationExample

Tim

e ra

nge

Segments

Students Officials Women Employees

08:00 – 09:00

09:00 – 10:00

10:00 – 11:00

21:00 – 22:00

22:00 – 23:00

23:00 – 00:00

Advertiser X

Time range allocated by the Advertiser X

Advertisers

Created and designed by

© 2013 - System Neutrinos Technology. All rights reserved.

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