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ADRIAN, TILLEY, DAVID, SAHA, KUNAAL

Background

Founded in 1998Formed to create products which would help

improve the level of health in a communityMission statement- to help people live longer,

healthier and more fun filled livesCreated a charitable giving program

Current Information

Established the Communities Legacies Program

In 2009 lululemon’s net income net income generated $58.3 million

Still has plans for expansion

Business Strategy

No traditional forms of advertisingSpends money on in store yoga classesOpens showrooms to find out what customers

wantPositive work environment

Discussion

What leadership beliefs do you think guide lululemon’s social responsibility practices?

Do you think economic, legal, ethical, and discretionary responsibilities are still met?

What social responsibility strategy is lululemon using?

What strengths and potential weaknesses do you think lululemon experiences?