Adolescents Obesity

A strategy to raise their awareness of the problem and the possible solutions

Dr Hassan Dawood2nd Annual e-Health Conference

Structure of the Presentation

Background Analysis    - Obesity    - Awareness    - Social networking sites

The Strategy    - Personal development on the web    - Engaging with a small group    - Becoming the centre    - Content Strategy    - Augmenting Other initiatives    - the cycle of content generation

Background Analysis

Obesity: Define, Reason for the epidemic, Health implications

.. Background Analysis

Awareness: In the stages of change

.. Background Analysis

Social networking sites: Definition, Statistics

UAE Internet users:more than 60% 

Facebook users:1.7 million

Adolescents:80%40% at least 1 hr/day

Background Analysis

Obesity

Awareness

Social networking sites

The Strategy

Advantages

    - One person    - Two way communication    - Long term

The Strategy

Personal development on the web:

- Creating a profile- Adding people

Engaging with a small group in one school

- Better than a large group

.. The Strategy

Becoming the centre of the community

.. The Strategy

Content Strategy:

    - Terminology    - Language    - Personal contents    - Strategy oriented contents     - Encouraging content creation

.. The Strategy

Augmenting other intiatives:

    - Timings    - Continuos cycle of content generation    - Understanding, learning and modification    - long term relationship

The Strategy

    - Personal development on the web    - Engaging with a small group    - Becoming the centre

    - Content Strategy    - Augmenting Other initiatives    - the cycle of content generation

QUESTIONS ?