adobe summit 2015 - penguin random house - accelerating digital transformation
TRANSCRIPT
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Accelerating Digital TransformationLessons in building a blended team yesterday to
deliver today
Location: Right here, Right now!
Date: 29th April 2015
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Session description:
The merger of Penguin and Random House resulted in an accelerated need for a joined-up digital presence and strategy. Ashley describes the pains and the pleasures of a blended project team navigating through an organisation in major transformation to deliver a new customer experience platform in record time.
Ashley HollowayPenguin Random House UKDirector, Business Partnerships & Strategy@sparehead
Miro WalkerCognifide
CEO@mirowalker
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Powering digital transformation. London . Poznań . New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
• 250+ staff
• London, Poznań, New York
• Part of the WPP Alliance
An Experience Management Consultancy
Powering Digital Transformation
B E T T E R
Superior digital platforms for competitive advantage.
F I T T E R
Successful adoption, engagement and alignment.
Capability development.
F U R T H E R
Delivering benefits of digital at global scale: multi-brand, multi-territory, multi-agency.
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4April 14, 2023
Conflicting Expectations
Public Profile
Complex Stakeholder Community
Previous failures Immovable Constraints
New Partners
New Technology
New Project Team
New Business
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5April 14, 2023
Conflicting Expectations
Public Profile
Complex Stakeholder Community
Previous failures Immovable Constraints
New Partners
New Technology
New Project Team
New Business
We all better work well together
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3 things we’re glad wegot right in the end
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7April 14, 2023
1 Culture2 Culture 3 Culture
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1 Behaviours
SUPPORTIVEHONESTOPENCHALLENGING
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1 BehavioursYou set the tone
The first problem nails it
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1 Behaviours
Your team raises it
Your team fixes it
Your team adapts to it
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2 Business
Certainty Fear Risk Cost control
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12April 14, 2023
2 BusinessFixed price is not
Fixed relationship
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2 Business
Relationships free the team
Negotiations protect the business
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3 Foundation
the methodis
the method
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15April 14, 2023
3 Foundation
One
rotten apple
makes all the others
sour
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1. Free the team to learn
2. Be ready for the inevitable changes
3. Get behind the process
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17April 14, 2023
Thank you