ADOBE MAX 2009 Learnings

Adobe’s Stable

Famous Products

Photoshop Dreamweaver Premier Pro In-design Acrobat Adobe Air Flex Flash Flex Flash Builder Flash Catalyst Flash Device Central

Technologies

Flash platform Live Cycle Adobe Wave Augmented Reality Open Source Media Framework Open Screen Project

Famous Products

Industry standard for digital image editing and creation, and leader of the Photoshop digital imaging line with support3D

Web development tool to develop, and maintain standards-based websites and applications

Powerful, frame-accurate, real-time digital video and audio editing software.

Flash Interactivity and Export

Cross Referencing

Animated Page Transitions

Add Movies like avi /mpeg

Flex documents (.MXML) are text files authored in Adobe Flex Builder (based on Eclipse).

Flex sdk is free. The adobe flash builder is an ide for flex and is not free. The builder uses the sdk underneath

* Flash Builder was earlier flex Builder (Gumbo)

Allows to test Adobe Mobile content on various mobile interfaces

Saves valuable (testing) time

Improves mobile workflow process

Flash Device Central

… and bundled them in a suite

Adobe Technologies

The is a set of

products and services leveraging the Adobe

Flash Player that target the web, desktop, mobile

and other devices.

Flash Platform

{ the complete picture }

is an enterprise suite that helps organizations improve productivity through intuitive applications and efficient process management. The suite provides document services and help define workflows.

Adobe LiveCycle

LiveCycle Designer LiveCycle Forms LiveCycle Form Manager LiveCycle Barcoded Forms LiveCycle Document Security LiveCycle Reader Extensions LiveCycle Workflow

Main Modules Other LiveCycle Policy Server LiveCycle PDF Generator LiveCycle Assembler LiveCycle Print

When a friend posts a status update or there’s new content on your favorite site, be the first to know.  Adobe® Wave™ software gets the information you care about right to your desktop. 

Click to view the intro video in a browser

Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience.

AR is not just a tool, but a full-fledged language.

AR was introduced as the opposite of virtual reality; instead of creating of synthesized & purely information environment, the goal of 3 AR is to augment the real world with virtual information.

AR transforms the focus of interaction. It enhances what we see and experience.

Augmented Reality

Augmented Reality Video Offers John Mayer Fans an Immersive Experience

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Why is everyone making there own media players ?

Open Source Media Framework (OSMF) is an open software framework for building robust, feature-rich video players and applications based on the Adobe® Flash® Platform.

OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences. The open aspect of the framework enables collaborative development for web video monetization, with lower costs and faster turnaround.

OSMF reduces the complexity of player development, allowing the developer more time to focus on the overall user experience.

OSMF’s flexible architecture allows the developer to easily customize their player for the browser or the desktop, incorporating plugins for advertising, reporting, and content delivery along with standard player features such as playback controls, video navigation, buffering, and Dynamic Streaming.

The OSMF can be integrated into your own custom applications using the simple API, or you can deploy the ready-to-run dynamic SWF player without compiling or writing custom scripts.

The media framework is designed to reduce costs associated with developing players in-house. With a best-in-class code base built on open standards and supported development best practices by leading players, OSMF can help accelerate player time to market.

http://opensource.adobe.com/wiki/display/osmf http://www.opensourcemediaframework.com/ For more information visit:

Let the party begin

That was all about ADOBE's stable

NOW…

The Event

®

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 59

ADOBE MAX 2009

This year’s not available yet

October 4–7, 2009Los Angeles Convention Center

Venue

Band playing outside

Chewbacca of Starwars

Response

The entrance

Community bonding

Games people play

Catching a glimpse of future

Touch screen experience

Virtual reality

Creative outburst

WOW…. the best thing

It’s Awesomeeeee!!!

Verdict

Desktop to enterprise... the big push

Yes!!!!Flash now works

in iPhone

Adobe Opens iPhone to Flash Developers

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Enhanced Flash player

Looks impressive….

Need of the hour

The bundle

Looks promising

... the big push

Flash Analytics is possible now

Neat….

Flash on mobiles

Touch screen is cool

ADOBE in real life

How MLB uses flash

The architecture

The FedEx Story

Impressive…..

Adobe Max 2009 FedEx Business Case Study

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$300 M, James Cameron movie used ADOBE Products

Almost the entire product suite was used …

AVATAR and ADOBE at MAX 2009

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Bringing cutting edge technology

in music videos

ADOBE MAX 2009 Session Videos

Adobe Family

Acrobat-Pro AcrobatReader

MediaPlayer

AfterEffects

Air Audition AuthorWare Bridge Captivate ColdFusion

Contribute Director DreamWeaver Encore ExtensionManager

Fireworks Flash FlashPlayer

Flex

FlexBuilder

FrameMaker Freehand GoLive Illustrator InCopy InDesign Job-Ready LightRoom

LiveCycle PageMaker Photoshop PhotoshopElements

Premier RoboHelp SoundBooth Flash Catalyst

Acknowledgment

Adobe Product Slides-- www.slideshare.com-- http://2009.max.adobe.com [ ADOBE MAX 2009 ]

Images-- http://2009.max.adobe.com [ ADOBE MAX 2009 ] -- www.flickr.com

The Beginning