adobe experience manager mobile your customers, employees, and business partners. don't just...

ADOBE EXPERIENCE MANAGER MOBILE for Media and Entertainment

Every year, more people watch, read, listen, and interact on mobile devices. For media and entertainment

organizations, this presents new opportunities to engage directly with audiences, employees, partners,

and advertisers — but you need to move quickly. Mobile users of all stripes expect constant streams of

fresh content that’s relevant to their needs.

Join other leading brands who are using Adobe Experience Manager Mobile to build and manage apps

that deliver media and content on any device — so you can engage, entertain, inform, educate, and

empower your customers, employees, and business partners.

Don't just build apps. Build relationships with customers, partners, and employees.

Adobe Experience Manager Mobile for Media and Entertainment 2

3Adobe Experience Manager - Mobile for Healthcare

TYPES OF APPS• TV show companion for enhanced viewing experiences

• Event apps

• Game day apps and fan engagement experiences

• Media kits

• Advertiser dashboard

• On-demand employee training

• Topical news and social media

• Management and enhancement of existing apps

• And more…

RESULTS• Accelerate time-to-market

• Decrease production costs

• Deepen brand engagement

• Grow audience

• Increase revenue thru ads, sponsorship, e-commerce

• Maximize existing content investments

• Reduce printing costs

• Increase employee satisfaction

• Improve updating of employee & sales materials

Build and manage apps to meet the specific needs of the media and entertainment industry that help improve

audience experiences, employee efficiency, and advertising effectiveness.


Build apps that transform your business

Experience Manager Mobile can save millions of dollars on operating expenses and print costs.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.


Example App — TV Show Companion

Home Screen

• Teaser videos and navigational cues

direct viewer to additional content

(either free or premium)

• Leverage Adobe Pass to provide

access to premium content

• Drive viewers to the app with

Adobe Campaign

My Playlist

• Playlist hub stores downloaded or

bookmarked videos and podcasts

available for streaming

• Track popular content with

Adobe Analytics

Browse Video content

• A mix of free and premium

video content

• Use Adobe Target to deliver

appropriate content

Tap to watch video

• Free trial for new users entitles them

to access a set amount of content

and kicks off an email and in-app

marketing campaign

• Stream video using Adobe Primetime

Provide background information and additional media to TV show viewers, including character storylines, behind-the-scenes photos, and interviews with cast members to enhance the viewing experience and keep viewers engage between episodes.


Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile.

User Profile and Reservations

• Lock-in event reservations including

hotel and extra activities

• Take in-app notes

• Allow attendees to manage

event-related communications

Schedule

• Hourly schedule lists sessions with

speaker and location

• Search by keyword or add selections

to My Schedule

• Sponsor / Ad space in header

Session Details

• Details and full session descriptions

• Add session to My Schedule

• Access speaker bios and other

relevant content

Social Networking

• Integrate with all popular social

networking sites

• Browse or search for attendees by

name or selected tags

• Add specific attendees to

My Contacts

Example App — EventsHelp attendees plan for and get the most out of your large multi-day event.


How Experience Manager Mobile Works

LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager

(or any CMS) to deliver to a whole new mobile apps channel.

BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend

functionality with Cordova device APIs and custom plug-ins.

MANAGE APPSEasily take control of all your apps, no matter when,

how, or where they were developed.

MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver

personalized experiences and drive engagement.


LEVERAGE CONTENT FOR MOBILEGet the simplicity and efficiency of one unified dashboard that lets you repurpose content from any digital asset manager or content management system or to easily create engaging new content.

• Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content

• Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress

• Publish content across platforms

• Customize content presentation and organization within your app

• Leverage workflow APIs to integrate with any content system

• Integrate with Adobe Primetime to bring TV everywhere content to mobile devices

• Quickly verify viewers using Adobe Pass


Bring apps to market 50-70% faster with Experience Manager Mobile.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.


BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins.

• Build Apps for iOS, Android, Windows, and Web

• Create native apps without native development using an integrated app building tool

• Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems

• Grant access to specific content and application screens based on user identity

• Up-to-the-minute content streams

• In-app content purchasing

• Single-issues and subscription content

• Paywalls

• Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.)

• Help users find content with in-app search

• Leverage platforms’ native social sharing capabilities

• Gate content based on entitlement and restrictions

• Comply with WCAG 2.0 level AA accessibility standards

• Shorten time-to-market via powerful app design tools

• Create custom-branded app experiences using WYSIWYG tool

• Define application screen organization and navigational structure

• Extend the functionality of your apps using Cordova device APIs and custom plug-ins

• Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture

• Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment


Dramatically increase revenue when you deliver apps built with Experience Manager Mobile.


MANAGE APPSEasily take control of all your apps, no matter when, how, or where they were developed.

• Manage apps across the enterprise using a centralized dashboard

• Manage Experience Manager Mobile apps as well as existing native or hybrid apps

• Use over-the-air app updates to bypass app resubmission process


Reduce the lifetime cost of your app by 67% using Experience Manager Mobile.Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases—all things that can quickly and easily be accomplished using Experience Manager Mobile.


MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement.

• Eliminate the friction of locating and integrating third-party app services

• Drive engagement and targeting through messaging

• Send platform-level push notifications to segments of users

• Target in-app messages based on customizable criteria

• Personalize app experiences using Adobe Target integration

• Leverage the power of Adobe Analytics

• Track detailed user activity and gain insights

• Track and analyze effectiveness of mobile app marketing campaigns


Deliver targeted content and increase monthly active users by up to 20%.Source: Adobe ROI calculator validated by IDC, 2015


Challenge Fast Company was ready to move beyond an issue-based monthly magazine experience in favor of an app that would reflect their innovative brand and give readers a chance to interact with them every day. The top priority was finding a way to constantly update the app and pull in the 40-50 new articles that were posted to their four web properties each day.

SolutionFast Company created a beautiful custom app that integrates with their CMS system enabling them to easily add articles from their four websites each day. The app has three sections—the monthly issue, the latest stories from their websites and Our Picks, offering readers five new articles everyday handpicked by Fast Company editors specifically for their mobile audience.

Results

• Users return to the app 3.5x

per week

• 75% of weekly readers actively

consume content

• 70% of readers access the app

from their iPhone while on the go

• 75% of readers would recommend

the app to a friend

Customer Story — Fast Company

Read the full customer story here

http://blogs.adobe.com/digitalpublishing/2015/03/new-fast-company-app-scores-five-stars.html

Results

• Signed Microsoft Surface as a

title sponsor, helping underwrite

the cost of the app

• Total app audience more

than doubled in one year

with expansion to Windows

and Android

• More Buffalo Bills fans use

app on Windows and Android

tablets than iOS

Challenge The Buffalo Bills wanted to expand the team's reach and engagement among its loyal fans and give them the ability to wake up Sunday mornings in the fall, grab their tablets, and start getting excited for the game. Despite the fact that there was an abundance of content that could be leveraged for the app, they had an incredibly small digital team—just two people—to build and deploy an app.

SolutionThe small but capable Buffalo Bills digital team launched the Buffalo Bills Touch app in time for the 2013 football season. The Bills are one of the few NFL franchises that develop content for their mobile apps in-house, which gave them the ability to put news out quickly and expand the app when fans embraced it. From news to profiles of coaches and players, from NFL draft preview articles to 3D digital flyovers of the stadium, the app gave fans an insider's view of the team. Fans love it.


Customer Story — Buffalo Bills Touch

Read the full customer story here

http://blogs.adobe.com/digitalpublishing/2015/03/buffalo-bills-touch-doubles-audience-size-and-wins-microsoft-surface-as-title-sponsor.html

132016 | Customer clues. Solve the mystery of your audience.

© 2016 Adobe Systems Incorporated. All rights reserved.Adobe, the Adobe logo, Creative Cloud, and InDesign are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Everything you need.

One capability provides all you need to quickly

build, manage, deliver, and optimize powerful

apps for business.

Perfect integration.

The tools you know and love work seamlessly

together in Adobe Creative Cloud, Adobe

Marketing Cloud, and Adobe Document Cloud.

Built for business.

An enterprise-grade CMS and integration

with Experience Manager Assets and Sites

lets you control all content and open a new

mobile channel.

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