adobe digital insights: stock trends -- drones

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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Stock Trends 2017: Drones Adobe Digital Insights

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Page 1: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.

Adobe Stock Trends 2017: DronesAdobe Digital Insights

Page 2: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.

Methodology

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§ Aggregated and anonymous data from Adobe Creative & Experience Clouds:§ 150K+ products from Oct. 2015 to Jan. 2017, classified using Adobe Sensei machine learning technology

§ 450M+ searches in Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural Language Processing and Deep Learning technologies

§ 800K+ social engagements (mentions, page likes) from Jan. 2015– Jan. 2017 via blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube

o Social mentions are publically available and based off an aggregate total

§ Data from different Adobe Cloud solutions:

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Page 3: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved. 3

Key Insights

Drones are the next technological advancement for entertainment and design1. Creative professionals are early adopters in the use of new technology as a tool to enhance design and

expression

2. Drones uptick across the U.S. as consumers rush to use the new technology, retailers follow by increasing their assortment

3. Drones create a gateway for a new content experience, driving consumer’s desire to engage and incite emotional reactions

Page 4: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.

INNOVATORS IN DESIGN

Creative Industry Proves to Be An Early Adopter of Technology

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• Drone and aerial-imagery demand started early, stayed steady:• A strong base existed in

January 2016• Searches for Drone imagery

still grew 5% year-over-year in January 2017

• Creative interest peaks in January• January sees 40% more

searches than the yearly average

Page 5: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.

A CREATIVE PRECEDENT

U.S. Consumers Rush to Follow Creatives’ Use of Drones

§ Drones in advertising and storytelling have spurred the upward sale of drones. § Drone sales peak during the holiday

season, and grew 165% year-over-year

§ Manufacturers and retailers rush to fill consumer demand for drones. § Average number of drone products

sold during the holiday season doubled

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Page 6: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.

EMOTIONAL CONTENT DRIVERS

Drones Drive Interest in Experience and Knowledge

§ Consumers use drones for an experience§ Drone photography excitement peaks at the

beginning of Spring and Fall, outside of extreme cold and heat

§ Social mentions increase 17% and 9% in the Spring and Fall, respectively

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§ Drones prove to be drivers of emotion and knowledge§ Drone social sentiment resonates with the experience and

knowledge drone photography and videography provide.

§ In June 2016, drones were used to showcase the difference between rich and poor neighborhoods in South Africa

Page 7: Adobe Digital Insights: Stock Trends -- Drones

© 2016 Adobe Systems Incorporated. All Rights Reserved.