adobe digital insights: stock trends -- drones
TRANSCRIPT
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Adobe Stock Trends 2017: DronesAdobe Digital Insights
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Methodology
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§ Aggregated and anonymous data from Adobe Creative & Experience Clouds:§ 150K+ products from Oct. 2015 to Jan. 2017, classified using Adobe Sensei machine learning technology
§ 450M+ searches in Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural Language Processing and Deep Learning technologies
§ 800K+ social engagements (mentions, page likes) from Jan. 2015– Jan. 2017 via blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube
o Social mentions are publically available and based off an aggregate total
§ Data from different Adobe Cloud solutions:
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
© 2016 Adobe Systems Incorporated. All Rights Reserved. 3
Key Insights
Drones are the next technological advancement for entertainment and design1. Creative professionals are early adopters in the use of new technology as a tool to enhance design and
expression
2. Drones uptick across the U.S. as consumers rush to use the new technology, retailers follow by increasing their assortment
3. Drones create a gateway for a new content experience, driving consumer’s desire to engage and incite emotional reactions
© 2016 Adobe Systems Incorporated. All Rights Reserved.
INNOVATORS IN DESIGN
Creative Industry Proves to Be An Early Adopter of Technology
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• Drone and aerial-imagery demand started early, stayed steady:• A strong base existed in
January 2016• Searches for Drone imagery
still grew 5% year-over-year in January 2017
• Creative interest peaks in January• January sees 40% more
searches than the yearly average
© 2016 Adobe Systems Incorporated. All Rights Reserved.
A CREATIVE PRECEDENT
U.S. Consumers Rush to Follow Creatives’ Use of Drones
§ Drones in advertising and storytelling have spurred the upward sale of drones. § Drone sales peak during the holiday
season, and grew 165% year-over-year
§ Manufacturers and retailers rush to fill consumer demand for drones. § Average number of drone products
sold during the holiday season doubled
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© 2016 Adobe Systems Incorporated. All Rights Reserved.
EMOTIONAL CONTENT DRIVERS
Drones Drive Interest in Experience and Knowledge
§ Consumers use drones for an experience§ Drone photography excitement peaks at the
beginning of Spring and Fall, outside of extreme cold and heat
§ Social mentions increase 17% and 9% in the Spring and Fall, respectively
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§ Drones prove to be drivers of emotion and knowledge§ Drone social sentiment resonates with the experience and
knowledge drone photography and videography provide.
§ In June 2016, drones were used to showcase the difference between rich and poor neighborhoods in South Africa
© 2016 Adobe Systems Incorporated. All Rights Reserved.