admob case study: sherwin williams colorsnap app

Sherwin-Williams ColorSnap App Case Study

August 7, 2009

2009 AdMob, Inc. Confidential & Proprietary

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App Store Dynamics

©2009 AdMob, Inc. Confidential & Proprietary

• Consumer discovery is difficult with >50,000 apps in the App Store

• Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones

• App Store rankings are based on the total number of downloads over a short period of time (~24hrs)

• Getting ranked is critical to the success of your app and the only way users will download your app in large numbers

AdMob: Premium Network with Top iPhone Apps


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About ColorSnap – An Innovative Brand Extension

ColorSnap App Launch Page I took a picture of a NY Taxi as my color inspiration

I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette”


Using ColorSnap

Based on the yellow color I selected from the image, the app suggests a color palette with paint shades

I touched the color palette to learn more about the paint colors

The app also has a store locator feature


AdMob Ads Drove Downloads in a Burst Campaign

Sherwin Williams Ad on Flixster App in the AdMob network

Sherwin-Williams Page in the App Store

Installing the Sherwin Williams App


• Burst Campaign Spend: $15K in two days• AdMob Action: App Store CPC text ads

targeting AdMob’s US iPhone Network• >11.9 million impressions• >129,000 clicks• >1.08% CTR• Daily Downloads increased >500%• Rank boosted from #70 to #18 in category

Campaign Recap


Advertising

Campaign Increased Daily Downloads 5X


Day 1 Day 2

Day 2: 533% increase in downloads over previous week’s average

Source: Sherwin-Williams

Organic Downloads based on

being highly ranked and

discoverable

Day 1: 392% increase in downloads over previous week’s average

Increased Rank from #70 to #18 in Utilities Category


1-Aug 2-Aug 3-Aug 4-Aug 5-Aug 6-Aug 7-Aug 8-Aug 9-Aug 10-Aug0

10

20

30

40

50

60

70

80

ColorSnap App Rank

Day 1 Day 2

#43

#22 #18

#70 Advertising

#18#26#21

Source: iTunes


Conclusion

•Sherwin-Williams’ app is a highly successful brand extension that provides utility to consumers

•Advertising with AdMob effectively and affordably drove downloads and increased ranking

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admob case study: sherwin williams colorsnap app

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