adler display social marketing seminar linkedin

Adler Display presents

Social Marketing for the Trade Show Professional

Guest Speakers:

Kris McCurry, EVP, Brave New Markets

Sara Nieburg, VP, Brave New Markets

Welcome

• What is Social Marketing?

• Social Marketing Tools

• Choosing the Right Social Marketing for Your Business

• Social Marketing Do’s and Don’ts

• How to Get Started (and Keep Up!)

• Case Study: How One Conference Found Success through Social Marketing

What We Will Discuss

• The practice of using online tools to gain exposure, increase traffic, build relationships/partnerships and engage with customers/prospects

• It’s about word-of-mouth

• Social marketing is two-sided

• It’s about conversation

• Social marketing takes time

What is Social Marketing?

Why is Social Marketing Important?

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http://current.com/items/89891774_twouble-with-twitters.htm

• The world has gone virtual – if you’re not there, you’re missing out

• This generation and those to come rely heavily on Internet-based communication to do business

• It’s a very low-cost way to build and sustain relationships and loyal buyer communities

• It’s a very low-cost way to announce new products and services

Why is Social Marketing Important?

Social Marketing Tools

• Digg

• StumbleUpon

• Technorati

• RSS Feeds

• Blogs

• And many more

Kinds of Social Media


• Blogs

• Personal Web Pages

• Wikis

• Article Sites

• Microblogs

• Wikipedia

• Ezine Articles

• Twitter


• LinkedIn

• Facebook

• MySpace

• Classmates.com


• YouTube

• Flickr

• Zoomr


http://www.youtube.com/watch?v=ivjybzdXVmI


• Digg

• Deli.cio.us

• Technorati

• StumbleUpon

Find Out Where Your Customers are Hiding

• Research

• Search

• Ask Them!

Find Your Competitors

Choosing the Right Social Marketing

Determine Your Goal

• Drive Traffic to Your Booth

• Promote an Event

• Build Brand Awareness

• Solicit Product Feedback

• Improve Customer Loyalty

• Collaborate with Customers

• Showcase Your Expertise

Choosing the Right Social Marketing

How to Get Started (and Keep Up)

LinkedIn – Networking for Business

• Free Standard Membership

• Create Business Profile

• Add Your Company

• Make Connections

• Promote Your Expertise

• Join and Contribute to the Community


Social Marketing Do’s

• Be Authentic and Genuine

• Be Relevant and Important

• Be Consistent

• Use an Appropriate Profile Picture

• Think Before You Post

• Invite People Into Your Network

• Be an Active Participant

Social Marketing Do’s & Don’ts

Social Marketing Don’ts

• Post Anything You Don’t Want Everyone to See

• Be a Bore to Your Audience

• Be Repetitive

• Try to Sell

Social Marketing Do’s & Don’ts

• 19 Year Old Conference

• Held Two Times Per Year

• 600-800 Attendees

• 60-70 Demonstrators Launching their Products

• Tech-savvy Audience

• Influential Press, VCs, Pundits

• Highly Immersed in Social Media Tools

Case Study: DEMO Conference

Primary Tools

• LinkedIn

• Facebook

• Twitter

• YouTube

• Flickr

• Video Library

Case Study: DEMO Conference

Case Study

Final Notes

• Familiarize Yourself with the Tools

• Find Out Which One(s) Your Audience Uses

• Create a Long-Term Plan

• Assign a Social Marketing Champion

• Engrain Social Marketing into Your Culture

• Share Your Success with Us!

Final Notes

Check out Mashable.com for on-line Social Marketing How-To’s!

www.Mashable.com

Final Notes

Questions? Feedback? Contact Us!

Join us on LinkedIn: http://www.linkedin.com/groups?gid=1222687&trk=hb_side_g

E-mail Kris: [email protected]

E-mail Sara: [email protected]

E-mail Bill: [email protected]

Thank You!

adler display social marketing seminar linkedin

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final notes

case study

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