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    DJUSTED EXPONENTI L SMOOTHING

    FOREC STING METHOD

    Prepared by Dan Milewski

    November 29, 2005

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    Tutorial Outline

    1. Defining the Method

    2. When to Use the Method

    3. How to Use the Method

    4. An Example

    5. An Exercise

    6. Summary

    7. Readings List

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    Defining the Method

    A Forecasting Model:

    Predicts future levels of a variable

    Can be either quantitative or qualitative

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    Defining the Method

    Exponential Smoothing:

    Quantitative forecasting method

    Weighted average of two variables

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    Defining the Method

    Adjusted

    Trend adjustment factor included

    Better at picking up on trends

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    Defining the Method

    So, combined,.

    Adjusted Exponential Smoothing Forecasting Method:

    A method that uses measurable, historical data

    observations, to make forecasts by calculating theweighted averageof the current periods actual value

    andforecast, with a trend adjustmentadded in.

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    When to Use the Method

    Preferred Scenario:

    When a trendis present

    Good Scenario:

    When theres a cyclicalorseasonalpattern Least-effective Scenario

    Working with randomvariations

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    When to Use the Method

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    When to Use the Method

    Manufacturing Firms: To forecast demand

    Service Organizations: To forecast customer arrival patterns

    Financial Analysts: To forecast revenues and profits

    Investors: To forecast economic indicators

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    How to Use the Method

    Exponential Smoothing:

    Ft+1= Dt+ (1 - )Ft

    Where

    Ft +1 = forecast for next period

    Dt = actual value for present periodFt = previously determined forecast for

    present period

    = weighting factor (between 0 and 1)

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    How to Use the Method

    Adjusted Exponential Smoothing:

    AFt+1= Ft+1+ Tt+1

    Where

    Tt +1 = (Ft+1Ft )+ (1 - ) Tt= trend factor for the next period

    Tt = trend factor for the current period= smoothing constant for the trend

    adjustment factor

    (just add a trend adjustment factor)

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    How to Use the Method

    Points to Consider:

    To start, pick an unadjusted forecast In period 1, trend equals 0

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    An Example

    2005 U.S. Housing Starts (monthly):

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    An Example

    2005 U.S. Housing Starts (monthly):

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    An Exercise

    Using the adjusted exponential smoothing forecasting

    method and the following data

    Predict Q4 2005 sales revenues for Intel

    Where = 0.4 and = 0.7

    Predict Q4 2005 net income for Intel

    Where = 0.2 and = 0.6

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    An Exercise

    Intel Quarterly Sales Revenue

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    An Exercise

    Intel Quarterly Net Income

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    An Exercise

    Which series of data best fits with this method?

    What makes this so?

    What other financial data could be predicted

    accurately with this method?

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    Summary

    Adjusted Exponential Smoothing Forecasting Method:

    Quantitative forecasting model

    Highly accurate

    Best when trends exist

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    Readings List

    Gardner, Jr., E.S.Exponential Smoothing: The

    State of the Art. Journal of Forecasting. April 1985,Vol. 3, Iss. 1.

    Jain, Chaman L.Business Forecasting Practices in

    2003. The Journal of Business ForecastingMethods & Systems. Fall 2004, Vol. 23, Iss. 3

    http://home.ubalt.edu/ntsbarsh/ECON/lecture6.doc

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