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Aditya Birla Retail Pvt. LtdMore for you..

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INTRODUCTION

ABRL Aditya Birla Retail, an subsidiary of the Aditya Birla

Group, acquired a majority stake in Trinethra Super

Retail Limited (Trinethra). Targeting revenue of Rs1,600 crore in this financial

year with increase of 30-35%.

STO RE FO RMAT More.for you (Supermarket with 640 stores) More Megastore (Hypermarket with 8 stores)

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S TORE- MORE. For you,

PunchkulaCATCHMEN T AREA-SKU COU NT-

FOOT FALL -BASK ET SIZ E -

CO MPE TITIO N-

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Major Categories

StaplesFruits & Vegetables

Bakery and Chilled FoodsGeneral MerchandiseProcessed Food

Home & Personal Care

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Category Hierarchy

Category ( HOME & PERSONAL CARE)Class Name ( Laundry / Personal care)

Sub Class ( SHAVING CREAM/ HANDWASH/SANITIZER)SKU (DETTOL 200 GMS. Packet)

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Home & Personal Care @ More

Contribution to the store revenue: 10-14%monthly average.The category is formed because products in thiscategory are complimentary.Total SKU in Punchkula is 1813 ( Personal- 1370and Household- 443)Destination of the category is preferred.Average revenue per day:Brand Conscious customers

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A ssortment

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Classes in Home & Personal Care: Dental Care,Body Care, Toiletries,

Sub- CategorySku

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Shelf Representation

HPC products are placed towards the cornerend of the store.

HPC products are placed after BCF and Staplesin the Focal Point.SKU s are placed as per TABC technique of merchandising.Visibility is more for National Brands in the Eyesight line.

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Replenishment

HPC Category has only p roducts.

Wh en SKU count goes below RO P, AR S is tr iggered.

Every SKU has t he ir res p ect ive MBQ

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Replenishment Process

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HUL Purchase Order

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Cont..

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PRIV AT E L AB ELS @ more.

Enriche (Skin Care)AU 79 (Deodorant)

Fresh O-Dent (Dental)Kara ()110% (Cleaning Agents)

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PRIV AT E L AB ELS @ more.Off er Customers a w ider select ion t han is normally a va ila ble w it hcom pet it ion.

Re in f orce t he image o f t he store

Enhance marg ins: They have a higher marg in w hich i ncreases storeRe venue

Off er customers higher value t han com pet ing brands.

Off er customers a lower price t han com pet ing brands.

They have a higher marg in- Increases store Re venueHel ps increas ing f oot f alls o f price sens it ive customers

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