Presented By...Astha Saxena

Asma Tahir

Apoorva Saxena

Ashok kumar singh

Ashutosh Trivedi

Aditya Birla Retail “More”Aditya Birla Retail “More”

INDEX Introduction - Company profile, Competitors,

origin.

Political Analysis

Economical Analysis

Social Analysis

Technological Analysis

Introduction: Aditya Birla Group Established in 1857 by Ghanshyam Das Birla, headquartered

in Mumbai, India.

Operates in 33 countries with more than 1,33,000 employees worldwide.

It engaged in the process of manufacturing and supplying of products. It also engaged in software, BPO, insurance and retail business.

Products: Metals, Cement, Textiles, Chemicals, Agribusiness, Mining, Insulators, Telecommunication, Retail, Wind Power etc.

Competitors: Tata Group of Companies, Wipro Ltd., Dabur India Ltd. Japyee Group, HMT Ltd., Greaves Cotton Ltd. Etc.

Aditya Birla Retail Ltd: “MORE” It is the retail arm of Aditya Birla Group with USD 28 billion. The Company ventured into food and grocery retail sector in 2007. Aditya Birla Retail Ltd. expanded its presence across the country under

the brand “More.“ Future Group and Reliance Fresh are its main competitors. It came into existence with its two variants Supermarket and

Hypermarket.

Political Analysis

Hue and cry for the opening of retail store in northern region.

Kirana shops.

Political Analysis

Political intervention . The present rules and regulations

are not allowing the retailers to directly cater the internal customers and stock the inventory .

Many economic factors affect retail sales which can have a positive or negative impact on businesses. The economy consistently faces factors that can change its growth and decline, thus affecting everyone. Economic change can have a major impact on retail sector, for example ---

Economic ConditionsInterest rates Higher interest rates may deter investment because it costs more to borrow.Exchange rates A strong currency may make exporting more difficult because it may raise the price in terms of foreign currency.

Economical Analysis

Inflation Inflation may provoke higher wage demands from employees

and raise costs. Global economic factor Higher national income growth may boost demand for a firm's

products.

Economic Policies

Industrial policy Fiscal policy Monetary policy Foreign investment policy Export –Import policy (Exim policy)

Social Factors Social factors include the cultural aspects and include health consciousness,

population growth rate, age distribution, career attitudes and emphasis on safety.

Recent data showed that FMCG in India accounts for 31% of the total retail and just 3% of it was organized till the year 2010.

You can get everything at one place

Cost reduction from bulk buying in hypermarket are transferred to customers.

No one can deny that buying in hypermarkets is much more convinient than in shops with limited selection of goods.

 

It is definitely uncomfortable to rush into the big market just to buy a few things and spend 20 minutes only waiting in the queque to the cash register.

The bulk of future will come from the rural population which is a segment that retail wont be able to cover.

It has been found that people usually buy unique situation products and low shelf-life products from the local kirana , while planned grocery and high-value products are purchased in supermarkets.

Kirana stores target a much smaller market than supermarkets and thus, can be more responsive in terms of their exclusive demands.

SOME CSR ACTIVITIES

For Old Times’ Sake, is the Group’s online initiative for its retired alumni.

The Aditya Birla Schools offer co-educational Primary Education, CBSE Board and State Board affiliated Higher Secondary Education in 11 states across India.

Aditya Birla Memorial Hospital (ABMH) is a multi-speciality medical centre located at Pimpri-Chinchwad in the west Indian state of Maharashtra.

Technological Factors Customer identification using RFID: This involves

identifying customers by issuing them smart cards embedded with smart chips.

Mobile Point of Sale (POS): This would enable the purchase of goods while putting them in a shopping cart. The customer would be spared the hassle of standing in long queues.

Intelligent database: A detailed database of the customer is made available online and helps the retailer understand a particular customer’s buying characteristics.

Technological Analysis

Mobile Shopping – Customer can order via mobiles. This will not only give more convenience to them but also open immense opportunities for retailers as well.

CRM – Mores‘ CRM Support sys. Is worked and managed by Birla Soft

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