Project Report on

Aditya Vikram Birla

HIGH PERFORMANCE LEADERSHIP

ORIENTAL INSTITUTE OF MANAGEMENT

 Aditya Birla (1944-1995) was a renowned Indian industrialist and former Chairman of one of India's biggest multinational corporations- the Aditya Birla Group.

About logo

The name "Aditya Birla" evokes all that is positive in business and in life. It typifies integrity, quality, performance, perfection, and above all, character. Our corporate logo, 'The Rising Sun', symbolizes these traits. ('Aditya' is the Sanskrit word for sun).

The logo consists of an inner circle, symbolizing the internal universe of the Aditya Birla Group, an outer circle, symbolizing the external universe, and a dynamic meeting of rays converging and diverging between the two..

Birth :- 14th Nov 1944

Death :- 1st Oct 1995

Family Background:- Aditya Vikram Birla was an Indian industrialist. Born to Mr. B. K Birla who was one of the largest entrepreneur of India. He was married to Rajashri and had a daughter Vasavadatta and a son Kumar Mangalam.

  Educational Qualification:-Graduating in science from St Xavier's College, Calcutta.Degree in chemical engineering from the Massachusetts Institute of Technology, Boston.

About Him;

Clear vision

Integrity

Ambitious

speed

Commitmentmotivator

The real race for excellence is one where you sprint against yourself Endeavour to outperform,

raise the bar, time after time. Excellence is an ever moving target”

Aditya Birla's famous quote

• He was one of the first Indian industrialists to expand abroad, setting up plants in South east Asia, Philippines and Egypt, among other places.

• In 1969, Birla set up Indo-Thai Synthetics Company Limited

• In 1973, he established P.T. Elegant Textiles to manufacture spun yarn. • In 1974 Thai Rayon, the Group's Viscose Rayon Staple Fibre business was incorporated in Thailand.

• He was the chairman of the $2.3-billion Birla Group and an advocate of expanding Indian economic activity abroad.

• He was conferred the "Management Man of the Year Award" in 1992, by the Bombay Management Association.

His Achievements

His Achievements

• With Aditya Vikram Birla as the chairman, the Birla group of companies saw success in the expansion of Hindustan Gas.

• Conversion of the sick company Indo-Gulf Fertilizers and Chemicals Limited.

• Under his leadership the companies became the largest producer of Viscose staple fibre and refiner of palm oil.

Group Achievements

The Aditya Birla Group is a US$ 28 billion conglomerate in the League of Fortune 500.

India's Best Employer in 2007 by Hewitt Associates.

Aditya Birla Group is India’s first truly multinational corporation.

The Birla Group is the world’s largest producer of visco staple fibre.

3rd Largest producer of insulators and 6th largest producer of carbon black.

• The Group is also the largest producer of aluminum in the private sector

Group revenues :- Over Rs. 8,000 crore. Assets :- Over Rs. 9,000 crore. Employees Strength :- 75,000 Shareholder community:- 6,00,000.

• The Aditya Birla Group had instituted the Aditya Birla Scholarships.

Outstanding young person : the Bombay metropolitan jaycess in 1978.

Outstanding citizen award by the north Bombay jaycess in 1984

Man of the year by the Amravati chamber of commerce and industry in 1985

Giants’ international award in the field of business and industry in 1986

Business leadership: the madras management association in 1990

Businessman of the year : the business India in 1990

Management men of the year :Bombay management association in 1992

In recognition of his singular contribution to industry, to the nation’s economy and to society at large, Mr. Birla won numerous accolades, national and

international:

Rashtra bhushan : FIE foundation in 1992

Platinum jubilee rotary award for contribution to industry by rotary club of Calcutta 1994

Vocational excellence: the rotary international (district 3140) in January 1995

Lifetime achievement award posthumously by the all India association of industries in January 1996

Award for the outstanding contribution to the phenomenal growth of the Indian industry posthumously at the 23rd national management convention on 13th September 1996 at the Taj Mahal Hotel, Mumbai by the all India management association.

Melvin Jones fellow award for dedicated humanitarian services by the lion club international foundation.

Paul Harris fellow award by the rotary foundation of rotary international

MR. Birla’s contribution to the nation

After earning the degree in chemical engineering from Massachusetts institute of technology, USA Mr. Birla return to India, barely 21 year old even as he was given a Birla company to run, he had an all embracing vision: to strike out on his own and grow new line of business in India and overseas. He dreamt of setting up a global business empire-the first Indian to do so.

Even as his companies, Grasim, hindalco, Indian rayon, and indo gulf fertilizers, grew manifold, he helped spawn countless ancillary industries. While his companies employed over 70,000 people, he generated indirect employment for more than 2 lakh people. His companies contributed significantly to the nation’s prosperity, refurbishing the foreign exchange reserve and earning respect for the “Made-in-India” quality stamp.

COMPANY: HINDALCO

Everlast aluminium roofing sheets

Freshwrapp aluminium foil

Freshpakk semi-rigid containers

Permashield waterproofing

Aluminium foil

Aura alloy wheels

Hindalco extrusions

:: Birla Copper

:: Birla Gold

:: Birla Silver

COMPANY: ADITYA BIRLA NUVO

:: Louis Philippe

:: Van Heusen

:: Allen Solly

:: Peter England

:: Esprit

COMPANY: ADITYA BIRLA NUVO

:: Birla Carbon

COMPANY: ADITYA BIRLA RETAIL LIMITED

:: More.

COMPANY: GRASIM

:: Birla Cellulose

COMPANY: GRASIM::

Birla Super

::

UltraTech Cement (formerly Birla Plus)

::

Birla Ready Mix

::

Birla White

  COMPANY: ULTRATECH

::

UltraTech cement

COMPANY: IDEA CELLULAR LTD.

:: Idea

COMPANY: BIRLA NGK INSULATORS PVT. LTD.

:: Aditya Birla Insulators

COMPANY:

:: Birla Shaktiman Urea

  COMPANY: HINDALCO

:: Birla Balwan

COMPANY: ADITYA BIRLA CHEMICALS () LTD.

:: Polyphos® :: Epotec:: Birlasulf-SS:: Birlasulf-SM :: Birlasulf 35

COMPANY: THAI PEROXIDE CO. LTD.

COMPANY: ADITYA BIRLA NUVO

:: Linen Club

:: Pyroguard

:: Ray One

:: Kolorone

  COMPANY: GRASIM

:: Ice Touch

:: Uncrushables

:: Purista

:: Clean Fab

  COMPANY: THAI ACRYLIC FIBRE

:: Texlan

Mr. Aditya Vikram Birla was an exceptional leader. His global vision and ability to spot an opportunity and build on it set him

apart from other industrialists. His contribution to the globalization was tremendous. He discovered new areas of

investments where the group can become a lead player, portfolio decisions, target setting, tracking the competitive environment. He was a legendary leader, was a man of

tremendous foresight and vision, one who look beyond the borders of India when none had ventured out of country.

Conclusion