aditya birla group ! 3

8/6/2019 Aditya Birla Group ! 3

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Aditya Birla Group !

more. Members :

SAURAV KUMAR KESHRI

M.SESHA KEERTHI

NEERAJ KUMAR MISHRA

JAGBANDHU SUNANI

KUNALJIT

Md. ARIF HUSSAIN



� Supermarket

more. for you - Conveniently located inneighbourhoods,

� more. supermarkets cater to the daily, weekly and

monthly shopping needs of consumers.

� The product offerings include a wide range of

� fresh fruits & vegetables,

�

groceries, personal care,� home care, general merchandise &

� a basic range of apparels.



� Currently, there are over

600 more.supermarkets across the country.



Hypermarket

more.MEGASTORE - is a one-stop shopping

destination for the entire family. Besides a large

range of products across fruits & vegetables,groceries,

FMCG products,more.MEGASTORE also has a

strong emphasis on general merchandise, apparels& CDIT.



� Currently, nine hypermarkets operate under the

brand more.MEGASTORE in

�Mysore,

� Vadodara,

� Aurangabad,

� Indore,

� Bengaluru,

� Mumbai,

� New Delhi,

� Hyderabad and

� Vashi.



Own label Food Brands

� more.,

� Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands

more.,

� Enriche, 110%, Pestex, Paradise, and Germex



Words by MD

� At more. for you we are committed to deliver

quality & value to our customers and have a

range of private label brands as well as

commercially branded products, offering -

100% satisfaction on the quality of the

products & services offered.



Words said by customers

� "I find the offers & rates amazing at more. for you,

and the staff are so helpful. It's a very pleasant

experience shopping at more. "

Rohit Verma

�

"It's great to have a store like more. right in theneighbourhood."

Payal Gupta



Swot Analysis

� STRENGTHS :

� Company is the biggest food retailer in england.

�

The store has diverse outlet lets in four states of New England along with New York and New Jerseyrunning more than 380 stores.

� The induction of in house products as private

labeled products has more hold over the companyseconomy.

� The companys brand image is superb in theregions being served.



Weaknesses :

� The main markets are good at management butthe side-line store are least attended by themanagement team

� In each of the store, unlike its competitors, theinvestment is HFC (High fixed cost) rather than ROI(Return on Investment).

� The store size and the visited customers dont

increase with time as the companys presence hasgrown a bit older.

� The company is highly dependent upon the dutiesor tolls of the manufacturers.



Opportunities

� Conversion of Super G stores to Super Stop & Shop

Metro stores at New York to enhance the sales

eventually covering up the deficit faced by the

company by G stores.

� The alliance of the company with Dunkin Donuts

and Starbucks, although some of the Starbucks

Coffee retailing has been closed at their outlets.� Cross pricing strategy would earn revenues up to

the expected levels.



Threats

� The employees strikes through the labor unions as

the health contracts are of limited time span.

�

The operation cost of the company is at the edge torise and strategy amendments are needed

especially in the case of wages and extra facilities.

� The competitors are getting competitive advantages

because of their discount packages.

� The internal stability of the company is at stake.



� So,

� Go more. ,

�Do more. ,

� spend more.



� Thank you

aditya birla group ! 3

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