ADITYA BIRLA FINANCE LIMITED (ABFL)

PRESENTED BYHARSH ADHIYA- 01KESHAV AGARWAL- 02NEIL GALA- 09ABHISHEK OZA- 20YATIN PRABHU-25DHAVAL SOLANKI-29

ADITYA BIRLA FINANCIAL SERVICES GROUP

Aditya Birla Financial Services Group (ABFSG) is an umbrella brand for all the financial service businesses of the Aditya Birla Group.

Financial Service

• Aditya Birla Finance Limited

• Aditya Birla Insurance Brokers Limited

• Aditya Birla Money

• Aditya Birla Capital Advisors Private Limited

• Birla Sun Life Insurance Company Limited

• Birla Sun Life Asset Management

ADITYA BIRLA FINANCE LIMITED (ABFL)

Aditya Birla Finance Limited (ABFL), a subsidiary of the Aditya Birla Financial Services, is one of India’s most reputed non-banking financial companies (NBFC). Incorporated in 1991, the company was certified as ISO 9001:2008 across all its core functional processes in March 2013 by BSI, a leading global independent business services organization.

Aditya Birla Finance offers customized financial solutions in the areas of capital market, corporate finance, commercial real estate and mortgages, infrastructure project and structured finance, and debt capital markets & syndication.

ABFL: CAPITAL MARKET PORTFOLIO

Capital markets are the best indicators of the country's financial and economic environment. The capital market channelizes the wealth of individuals and companies into dynamic use.

ABFL offer customers the opportunity to monetize their equity investments (shares, mutual funds, and insurance policies, debt) to raise capital for their personal /business financing needs.

The capital market investments are excellent tools to raise finance for long term purposes. What this means is that you can take loan against shares/ mutual fund units/ insurance policies/ government and corporate bonds as well.

Product Name

Loan Against Securities

IPO Financing

ESOP Financing

ABFL: Corporate Finance Portfolio

Corporate Finance primarily deals with the augmentation of shareholders' value through scheduled and strategic planning. This financial planning activity takes the form of both short term and long term strategy and involves a series of domains, from investment banking to capital investment resolutions.

ABFL offer business owners corporate finance loans that help them scale up their operations or acquire new processes for optimal functioning and profitability.

Product Name

SME Loans

Structured Finance

Educational Institute Financing

ABFL: Mortgages Portfolio

The expansion of one's business, ranging from increasing the staff strength to the purchase of premises in a new geographical location, is an operation fraught with several perils.

Aditya Birla Finance offers companies the chance to realize their financial goals with a range of mortgage loans. Mortgage solutions can help finance a range of business goals, from buying new premises to investing in expensive machinery and processes.

Property loans are great solutions for businesses which intend to ensure capital growth over a long period of time.

Product Name

Loan Against Property (LAP)

Lease Rental Discounting (LRD)

Construction Finance

ABFL: Infrastructure Finance Portfolio

With a view to capitalize on the opportunities in the infrastructure, core and other emerging sectors, Aditya Birla Finance expanded its product suite to set up the project and structured finance group (PSFG) in the year 2011. Since then PSFG has established itself as a leading lender offering a wide array of financial solutions to a broad spectrum of clients.

ABFL offerings in debt are further augmented by a dedicated desk for Debt Capital Markets and Syndication Services to help investment grade companies raise debt and equity capital from Banks, Mutual Funds, NBFCs, FIIs, Insurance companies, PE investors etc.

Product Name Project Finance

Bridge Finance

Corporate Loans

MARKETING TECHNIQUES USED BY FINANCIAL SERVICE COMPANY

Pulling in the consumer via mobile marketing:

Staying consistent with email marketing: Telling visual stories with video

marketing: Appearing as contextual content with

native advertising: Optimizing and marketing for search

engines:

5 Simple (But Crucial) Things Financial Institutions Often Forget About

Don’t get too comfortable Know your consumer Keep up with the times When marketing, think outside of the box Create an emotional connection

THANK YOU