adir regev mobile-ppc-seo-tips-smx-2012
TRANSCRIPT
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Adir Regev
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What we’re going to talk about
Mobile PPC
Why Go Mobile
Where to start
Targeting
Ads Types
Landing Pages
Ad Networks
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About Us
• Google Certified Partners• Facebook Authorized Resellers
• What we do:– Focusing on “Performance Marketing”
• Search Engines Marketing• Social Marketing• Web Analytics • User Interface Optimization
– We are also doing other buzz words ☺☺☺☺
• Specializing in Large and Complex Projects & Organizations
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• Media Management – Search Engines (SEM)
– Sites Networks
– Facebook Reseller
– Niche markets (Yandex, Begun, Bukra…)
• Search Optimization– Brand Protection
– Complex / Multilingual
• Web Analytics & UI
• Youtube Channels– Design & Implementation
– Management & Promotion
–
• Minisites Design & Production
• Applications Development – Mega Campaigns managements
– SEO benchmarking & management tools
Our Services
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Annual Growth 44%
more then 650M users
more then 550K apps
The new Internet power - SMS
Annual Growth 8%
more then 1B users
Social Mobile
Search
Annual Growth 103%
more then 130 users
more then 350 apps
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Why GO Mobile
UK now have 80M mobile devices (more than it’s population – over 100%)
93% of people between the ages of 18 – 29 own mobile devices
79% of mobile users compare products prices on their mobile
Mobile Advertising Budget Mobile Internet Penetration Chart
By 2013 more people will use their mobile phones than PCs to get online
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Search = Main Activity on Mobile
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Desktop traffic vs. Mobile traffic
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Ad Networks Tips
Don’t put all of your eggs in one Ad Network
Some ad networks offer more targeting options than others
Niche ad networks can provide you more accurate targeting
If you’ll find one that suit your needs…
Some ad networks will offer your Rev.Share
Google, wake up!
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Where to start
Separate your mobile campaigns from your desktop campaigns
Make sure your application / website is supporting the devices you’re
targeting
Adjust your ads – shorted messages – performance targeted
Adjust your keywords (local)
Adjust your banners
Optimize campaigns targeting
How?
(next slide)
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Mobile Targeting Tips
Targeting Parameters
Age
Gender
Time
Location
Device
Site Category
Site URL
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Ad Types
Click To Call
Text Ads
Mobile Banner Image (MMA)
Mobile Dynamic Ads (image+ Dynamic Text)
Interstitial
Expendable
Rich Media
Video
Javascript
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Mobile Landing Pages Tips
Prominent call to action– KISS (keep it short and simple)
Short copywriting with clear message
Single Columns pages work better
Use buttons instead of links
Use the Call for Action option
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Important Resources
http://www.howtogomo.com – Google's guide for mobile websites
http://mmaglobal.com/main - Standards for mobile ads
http://tinyurl.com/adcompare - Ads networks comparison
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Search Desktop traffic vs. Mobile traffic
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Turn your
Internet Marketing
Thank you
www.gim.co.il
Site into Business