adir regev analytics - go - jan2012 [compatibility mode]
TRANSCRIPT
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Adir Regev
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About Us
• Google Certified Partners• Facebook Authorized Resellers
• What we do:– Focusing on “Performance Marketing”
• Search Engines Marketing• Social Marketing• Web Analytics • User Interface Optimization
– We are also doing other buzz words ☺☺☺☺
• Specializing in Large and Complex Projects & Organizations
RESELLER
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• Media Management – Search Engines (SEM)
– Sites Networks
– Facebook Reseller
– Niche markets (Yandex, Begun, Bukra…)
• Search Optimization– Brand Protection
– Complex / Multilingual
• Web Analytics & UI
• Youtube Channels– Design & Implementation
– Management & Promotion
–
• Minisites Design & Production
• Applications Development – Mega Campaigns managements
– SEO benchmarking & management tools
Our Services
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Actionable Data Less Data
More Action
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How do I increase Profitability / Sales
How do I
increase Volume
Thumb Rules for Actionable Data
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• Hook analytics data to business model
– What parameters define Profitability
– What parameters define Volume
• KISS - Keep It Short & Simple
– Look for the simplest data that can create maximum
effect on Profit / Volume
Thumb Rules for Actionable Data
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Sample 1
Market Potential
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Sales potential analysis by territory
• Profit = Transactions
• Volume = Traffic / Conversion Rate
• Profit = Transactions
• Volume = Traffic / Conversion Rate
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Transactions by Territories
Average Transaction Value
Conversion Rate
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Solution
Hotel Дан Панорама Тель-Авив
Отель Дан Панорама имеет идеальное
расположение рядом с морской набережной Тель-Авива,
этот отель прекрасно подходит для семейного отдыха или
деловой поездки. Совсем рядом с отелем мягкие
песчаные пляжи Средиземного моря, отсюда можно легко
добраться до экзотического Старого Яффо и
других главных достопримечательностей Тель-Авива.
• Site localization to Russian
• Increase Advertising volume in Russia
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Bottom line
• Conversion rate raise + 65%
• Transactions raise +36%
השוואת חודש ינואר השנה מול ינואר אשתקד*
• Conversion rate raise + 65%
• Transactions raise +36%
השוואת חודש ינואר השנה מול ינואר אשתקד*
20112010
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Sample 2
Advertising Effectivness
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• Profitability =
• Members registration
• Page views
• Volume =
• Traffic / Advertising costs
• Profitability =
• Members registration
• Page views
• Volume =
• Traffic / Advertising costs
Define Profitability & Volume
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Analyze data
Volume
Pageviews
GoogleYnetWalla0
10000
20000
30000
40000
50000
60000
GoogleYnetWalla0
20
40
60
80
100
120
140
160
180
GoogleYnetWalla0
5
10
15
20
25
30
35
40
Potential
Advertising costs
Profitability
Members registrations
Portal A Portal B Portal C Portal A Portal B Portal C Portal A Portal B Portal C
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Bottom Line
• Advertising budget optimized to fit results
• Advertising on Portal B focused on relevant pages
• Portal A and C spend increased
• Club members registration increase + 42%
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Sample 3
Hooking online / offline activity
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When advertising online create sale offline
• Profit
• Online Sales
• Offline sales
• Volume (potential)
• Traffic
• Phone calls
• Profit
• Online Sales
• Offline sales
• Volume (potential)
• Traffic
• Phone calls
80% of transactions are offline (by phone)
No loyalty
Complex campaign with thousands of keywords
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Sync Phone calls with AdWords Data• Monitoring 15,000 different phone numbers
• Sync numbers with keywords on AdWords campaign
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Bottom line
• Income calls raise +62%
• Sales rep doubled
• Advertising budget raise +50%
• Income calls raise +62%
• Sales rep doubled
• Advertising budget raise +50%
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• Hook your data to your site business model
• Find the right data that represent Profit / Sales
• Find the right data that represent Volume / Potential
• Look for data that will have the highest effect in the shortest time
• KISS – Keep It Simple
• Look for simple data, don’t over analyze
• Make sure your have a bottom line to show your management
Summary
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One of our customers – Bottom Line
“I showed my management how you took 500,000
shekels and created 57,000,000 worth of sales
with your SEO and Analytics sh……..t.”
“They loved this slide,
(…and I got a great bonus!)”
“Send me the work order for next year… I’ll sign it.”
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Internet Marketing
Thank you
www.gim.co.il
Turn your Site into Business