adinfluent
DESCRIPTION
Creating ConversationsTRANSCRIPT
YOUR SOCIAL MEDIA & CALL TO ACTION AGENCY
CORPORATE DECK 2013
ADINFLUENT X CONNECT
THE VISION
THE TEAM
To revolut ion ize the wor ld of advert is ing, one conversat ion at a t ime.
A d I n � u e n t w a s d e v e l o p e d b y a g r o u p o f v i s i o n a r i e s i n c o n j u n c t i o n w i t h E F G : : E n t e r t a i n m e n t F u s i o n G r o u p , a n i n t e r n a t i o n a l m a r k e t i n g a g e n c y a n d a p i o n e e r i n t h e micro-endorsement space. EFG is an indust ry leader and a p i o n e e r i n t h e c e l e b r i t y m i c r o - p r o c u r e m e n t s p a c e . H e a d q u a r t e r e d i n L o s A n g e l e s , E F G h a s c o n n e c t e d ce l eb r i t i e s w i t h b r ands f o r m i c ro p rocu remen t campa igns s ince 2001 and has bui l t a reputat ion for i ts vast connect ions bo th i n t he Un i t ed S ta tes and i n te r na t i ona l l y w i t h today ' s largest and best known celebr i t ies, companies and brands.
A d i n � u e n t m o b i l i z e s a r m i e s o f i n � u e n c e r s , b l o g g e r s a n d t rendsetters in the Phi l ippines. By educat ing our in�uencers, b l o g g e r s a n d t r e n d s e t t e r s a n d g i v i n g t h e m i n t e r e s t i n g branded content to share, we shape the conversat ion, never force i t . The resul t ing posts, content and chatter is natura l , organic and persuasive - and the reach of in�uencers means the impact is huge.
C o n n e c t A g e n c i e i s a 3 6 0 b e l o w - t h e - l i n e a d a g e n c y t h a t p rov ides PR campa igns and even ts p l ann ing se r v i ces . We m a x i m i z e t h e p o w e r o f s o c i a l m e d i a u s i n g a s y s t e m a t i c process and connect ions to key people of in�uence.
consumer l i festy le, fashion & beauty, corporate, events, ta lent , buzz and t ra in ing
PUBLIC RELATIONS
ENTERTAINMENT MARKETINGbrand integrat ion, product p lacement, st rategic partnerships, integrated market ing and consumer fac ing market ing
CELEBRITY RELATIONSta lent procurement, ceber i ty re lat ions & outreach, ce lebr i ty endorsement and in�uencer seeding
EVENTSevent creat ion, event market ing, event sponsorships, product launches & product integrat ion
CREATIVE STUDIObrand creat ion & ident i ty, creat ive design, content creat ion, t radi t ional & onl ine advert is ing, socia l media market ing and mobi le market ing
CONCEPT IS KEY • CREATIVITY IS PARAMOUNT
EXECUTION IS EVERYTHING • RESULTS ARE GUARANTEED
ADINFLUENT X CONNECT
THESERVICES
THEPHILOSOPHY
THECHALLENGE
ADINFLUENT X CONNECT
?NEWS
over socia l media
BRANDS STRUGGLE TO BUILD AWARENESS
INSUFFICIENT TRACKINGfor campaigns over t radi t ional media p lat forms
BRANDS HAVE A HARD TIMEtarget ing the r ight demographics and psychographics ?
?
? ? ? ??
?
of campaign
Target ing
WE ARE THESOLUTION
ADINFLUENT X CONNECT
to market ing your brand through the use of interact ive p lat forms and channels
over socia l media space
SYNERGISTIC APPROACH
CREATING & SHAPING CONVERSATION
REAL TIME TRACKING
SPECIFIC DEMOGRAPHIC
SELECT PUBLISHERS
CREATE CAMPAIGN
01
PUBLISHERS APPROVAL
PUBLISH CAMPAIGN
TRACK PERFORMANCE
02
03
04
05
Adin�uent he lps you target your audience by work ing w i th the r i g h t i n � u e n c e r s , c r e a t e a u t h e n t i c c o p y , a n d c h o o s e the best t ime to � ight
the campaign.
SEEDINGPROCESS
ADINFLUENT X CONNECT
OK!
THE MARKETBEHAVIOR
@5
ADINFLUENT X CONNECT
INTERACTIVELY COMMUNICATING WITH PEOPLE
PHILIPPINES’ SOCIAL BEHAVIOR
1st
INFORMATION SEARCH2nd
VISIT SOCIAL NETWORKING SITES3rd
DOWNLOADING/UPLOADING CONTENT4th
GENERAL BROWSING5th
ONLINE GAMING6th
USING SEARCH ENGINES7th
CONTENT CONSUMPTION8th
(e .g. emai l , chat, game)
(e.g. v ideo, music etc)
Exponent ia l Growth of Socia l Media
SOCIAL MEDIA STATISTICS
HOURS SPENT PHOTOS UPLOADED ARE SOLD THAN PEOPLEARE BORN
20M 17M 22M
864T 35M+172M 40M
22M
294B
2M
APPS
VISITS ADAY
VISITS ADAY
HOURS OFTV & MOVIES
WATCHED
HOURS OFVIDEO
UPLOADED
DOWNLOADEDVISITS ADAY
VISITS ADAY
VISITS ADAY
EMAILSARE SENT
BLOG POSTSWRITTEN
4.7M 250M MORE IPHONES
WHY NOW?
ADINFLUENT X CONNECT
THE VALUEWE CREATE
WE ARE INCREASINGBRAND VISIBILTY BY
EFFECTIVELYCONNECTING YOUR
BRAND TO YOURTARGET MARKET OVER
INTERACTIVE PLATFORMS
ADINFLUENT X CONNECT
#PACQUIAOPOSITIVE
STATS
DAILY IMPRESSION
#pacquiaopostive trended within the 1st hour of airing
12
5,272,081
PUBLISHERS PARTICIPATED
IMPRESSIONS FROMRETWEETS
IMPRESSIONS FROMMENTIONS
OTHER CELEBRIT IESRETWEETED
FOLLOWERS REACHED
1,801CONTRIBUTORS
4.9M
4.9M
41+
SUCCESSSTORIES
ADINFLUENT X CONNECT
The campa ign's miss ion was to p romo te S t i ng Ene rgy d r i n ks ' PowerPacq with Manny Pacquiao as the brand ambassador. The issue of Manny Pacquiao's controversial history of allegedly using steroids was hinted online by 12 celebrities by using the hashtag #PacquiaoPosi t ive. The hashtag trended within the �rst hour and continued to do in the next 3 days due to the millions of personalities from all over the world contributing to the buzz. For the �rst t ime in h istory, Pepsico, the owner of Sting Energy Drinks, sold 24,000,000 cases of Sting in the span of a month, all due to the
successful Sting PowerPacq drinks.
#SMARTIPHONE4S
LAUNCH
ACTIVITY
EXPOSURE
MOST RETWEETED
RESULTS
1,190,794
IMPRESSIONS
MENTIONS
RETWEETS
REACHED
10,673,331IMPRESSIONS
1 .7M
412
71
SUCCESSSTORIES
ADINFLUENT X CONNECT
We wi l l make sure your brand is t rending in the r ight d i rect ion by fac i l i tat ing natura l conversat ions between the brand and the market.
Business are shifting to digital age.
WHAT’S THEFUTURE?
ADINFLUENT X CONNECT
ADINFLUENT X CONNECT
COMING SOON
ADINFLUENT X CONNECT
An Online Community of Celebrit ies, VIPs and Tastemakers that curate and promote their favorite products from the Phil ippines.
Adin�uent already has changed the way celebrities endorse products online and has become the largest and most powerful online and in stream network of celebrities in the Phil ippines.
Celebrities are the forefront of all trends; they create them, build them and often the go to source for that’s hot and not.
Brands have yet to �nd a low cost solution and effective way to market their products online while building brand awareness.
There is an incredible opportunity to monetize and engage their online audience.
We wil l enable celebrit ies to curate a collection of their favorite products from around the wor ld /P I , and o f fe r them to the i r fans a t d iscounted pr ices ; c rea t ing un ique shopp ing experience.
Subscription Service
•Members have an option to subscribe and become a VIP member by paying PHP49 monthly and receive “must have” item of the month that is exclusive to VIP members
•Each item is accompanied with exclusive content from the celebrity.•VIP access to sales before they go live.
CONSUMERDEMAND
BRAND PROBLEM
CELEBRITYOPPORTUNITY
WHAT WE DOAND HOW
THANKYOU!
ADINFLUENT X CONNECT
Vis i t us at www.adin�uent.com or emai l us at in fo@adin�uent.com