adie microcredit week

6
Lumière sur… Nantes ADIE MICROCREDIT WEEK 6 -10 February 2012 THE WEEK OF MICROCREDIT

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Adie Microcredit week

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Page 1: Adie Microcredit week

Lumière sur…

Nantes

ADIE

MICROCREDIT

WEEK 6 -10 February

2012

THE WEEK OF MICROCREDIT

Page 2: Adie Microcredit week

Key figures

Since 1989:

• 80 000 microcredits

• 65 000 companies created

• 78 000 jobs generated

Know more

Following the

success of its

previous

editions, Adie

is renewing the

operation for

the 8th year in

a row.

ADIE’S

MICROCREDIT

WEEK

6-10 February

2012

Adie choose this

date, right before

the presidential

elections, in

order to raise

public awareness

regarding the

importance of

microcredit and

company creation

as solutions to

get back to work.

It is in this

context that Adie

is organising its

« inversed

symposium », in

Paris, February 8.

From February 6

to 10, the Adie

teams and the

micro-

entrepreneurs

partnering, are

meeting the public,

in France and its

overseas

territories.

THE WEEK OF MICROCREDIT

An association of public utility, Adie helps unbanked people create their companies thanks to microcredit. As a complement to microcredit, Adie offers microentrepreneurs to attend to their personalised needs.

[DISCOVER ADIE

IN SHORT]

Page 3: Adie Microcredit week

The movie is aired on national TV and at the cinema theater, in Paris and its regions.

Nouveau Monde DDB Nantes campaign for the 8th edition of Adie’s microcredit week.

A radio spot and Internet banners.

Posters in the subway in Paris and its regions.

THE WEEK OF MICROCREDIT

ADIE COMMUNICATES

Page 4: Adie Microcredit week