Adidas Marketing Strategy

Y12 Project

Project

• This project will encapsulate everything you need to know about marketing, using Adidas as a case study. You can make notes on the print out pages as you go along in class.

• These will have to be typed up as the PPT may be presented at the end of the task. Use page numbers to develop answers.

• You must create hyperlinks to videos or articles when requested showing evidence to back up your claim.

DEVELOPING AS LEVEL ANSWERS

YOU MUST SHOW EVIDENCE OF USING AT LEAST THREE CONNECTIVES PER SLIDE TO DEVELOP ANSWER, WHEN REQUIRED.

ANALYSIS – EXPLAINING YOUR ANSWER

EVALUATION – JUSTIFYING YOUR ANSWER

CONNECTIVES

COMPARINGEqually…As with…Like…In the same way…Similarly…Even so…Likewise…CAUSE & EFFECT

Consequently… Due to…As a result… Therefore..Because of… Because…

SEQUENCINGFirstly… After…Secondly… Before…Thirdly… Next…Finally… Lastly…In conclusion… Then…To conclude… Previously…Meanwhile… Subsequently…

CONTRASTINGAlthough… Except…Moreover… If…However… Yet…Apart from… Unless…Despite… As long as…

EMPHASISINGMost importantly…Significantly…Notably…Especially…Above all…In particular…Indeed…

QUALIFYINGDespite… Yet…As long as… Unless…Apart from… If…Moreover… Except…However… Although…

ADDINGIn addition… And…Too… Also…Additionally… As well as…Furthermore…

ILLUSTRATINGFor instance… Such as…In the case of… So…For example…As revealed by…As illustrated by…

Research and complete the sections below for Adidas.

Explain why effective marketing is important to Adidas. (p.119) – Connectives

Illustrate the marketing decision making model and apply to Adidas (p.371)

Do you think Adidas is a marketing orientated company (.120) Evaluation connectives

Choose a product of Adidas and explain how it uses the marketing mix. Must refer to types of purchasing. (Use below as guidance)

• Product• Recycled material

• Price• Skimming

• Promotion • Online, social media

• Place • Store locations

Outline the influences on the marketing mix and evaluate which has the biggest impact on Adidas. (p.143)

Choose a product of Adidas and read p.147-149. Explain how the product benefits consumers and is different from it’s competitors. (Use key terms from text)

Illustrate and explain the Product Life Cycle (p. 151)

Explain what happens cash flow during the product life cycle (connectives) p. 153

Choose a product of Adidas which illustrates an Extension strategy (p.154) Link to research

Illustrate the Boston Matrix and apply to Adidas range of products. (Provide links to research of sales and growth)