Presented To :Sir . Sharjeel Khawaja

Presented By :Waqas Sattar 1205Bilawal Shabbir 1210Ch. Awais Zahid 1211Arham Javed 1215

Integrated Marketing Communication

About adidasINDUSTRY: Clothing and consumer goods manufacture.

FOUNDED: 1924(registered in 1949)

FOUNDER(S): Adolf Dassler

HEADQUARTERS: Herzogenaurach,Germany

AREA SERVED: Worldwide.

KEY PEOPLE: Stamminger (CEO, Adidas brand) , Igor Landau (Chairman of the supervisory board)

PRODUCTS: Footwear, sportswear, sports equipments, toiletries.

REVENUE: 10.38 billion(2009)

OPERATING INCOME: 508 million(2009)

PROFIT: 245 million(2009)

EMPLOYEES: 39600(2009)

WEBSITE: www.adidas-group.com

Company Introduction

Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer ,through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise.

The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

Adidas Logo

MISSION AND VISION OF ADIDAS

1. MISSION :--To be the best sports brand of the world.

VISION :--2. Lead in all areas of sports industry.

3. Develop market and sports.

4. Be perceived as a leader.

Products

And Other sports accessories

Promotional Mix

Advertising commonly through the mass media.

Through the use of the internet.Through TV. Websites, Vehicles.

Sponsorship of different games

“ Impossible is Nothing ”

Adidas slogan:

Advantages

Tools which adidas using

Advertising

Sales Promotion

Direct Marketing

More Awareness To the Customer

Increase in sale

More Persuasion by Advertisements

Tools which are not used by adidas

Interactive Marketing

Public Relations

Personal Selling