adidas football apparel - marketing
TRANSCRIPT
adidas Football Apparel MarketingFootball Apparel - MarketingInternship program
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Outline
1. adidas Group2 adidas Football apparel2. adidas Football apparel3. Internship program4. Prospect profile5. Job description6. Contacts
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adidas groupFor over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories.
Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.
Activities of the company and its more than 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.Effective December 31, 2008, the adidas Group employed 38,982 people.
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Football internship program - 360° Marketing formation formation -
We manage the whole creation process of Football apparel, from the concept creation of a
Pricing
PRODUCT
Fabrics and
from the concept creation of a football collection to finalization of every single product; all these elements
strategy
Distribution channels
Fabrics and development needed are coordinated within
the Marketing team
Promotional activities
Global strategies
activities
3rd party
Design inspirations
3rd party relationships
Market
Consumer research
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Market researchBest for the
athletes
Our product portfolio across the Globe
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Prospects profile
- Passionate about Football/Sports-Marketing or Business studies -Marketing or Business studies - Proactive and good attitude towards new experiences- Fluent English (official language of Fluent English (official language of adidas)- Good communication skills- Advance excel and office skills - Students on their 2nd to 4th year of University – needs to be still a student at the end of internshipT l- Team player
Ideal to haveActi e in a sports acti it- Active in a sports activity
-Sports background (part of representative teams)
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Official Job description
Your Tasks:- Work with the marketing team on the creation of an apparel - Work with the marketing team on the creation of an apparel collection; From concept creation to finalization of the product.- Take over system related tasks to aid the Marketing team on a daily basis basis - Research competitor products - Analyze given information and make proposals for future improvements improvements - Assist during key marketing meetings
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Internship into detail
- 6 Months internship program- the internship takes place in - the internship takes place in Herzogenaurach, Germany - adidas Headquarters- It’s a full time paid internshipIt s a full time paid internship- Its on the Product Marketing department for Football Apparel
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Links and contacts for information
• http://www.adidas-group.com/en/careers/new%5Fsite/adidasgroup/
• http://www adidas tv/?channel=Football• http://www.adidas.tv/?channel=Football
General contact.J i LJaime LugoAPM Football [email protected]
For applicationsAndreas AuerSPM Football [email protected]
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