adidas by stella mccartney infinite hoodie · 2019-07-05 · adidas by stella mccartney infinite...
TRANSCRIPT
ADIDAS BY STELLA MCCARTNEY INFINITE HOODIE
PRODUCT
The adidas by Stella McCartney Infinite Hoodie is a proof-of-concept fully
recyclable product created in collaboration with textile innovations
company Evrnu. Made using Evrnu’s NuCyclTM technology, the Infinite
Hoodie is constructed entirely from regenerated fibre that has been
diverted from landfills and can instead be reused again and again into a
high-performance product. As we work towards a more sustainable
future for fashion and sport, the Infinite Hoodie marks an important step
towards making fully recycled and repurposed product a reality and
ending the concept of waste.
THE INFINITE HOODIE PROCESSMADE TO BE REMADE
Post-consumer, disregarded
clothing is diverted from
landfills to be regenerated
REIMAGINING WASTE1
High-speed process sorts
disregarded clothing waste
into different fibre
compositions
PRODUCING FIBRES IN THE MILL2 3
Different material
compositions are then
processed to remove any
impurities before polymers
are dissolved and separated
CREATING THE NEWCONSUMER READY5
adidas by Stella McCartney
then uses the resulting fibre
to create finished garments
including the Infinite Hoodie
4
The adidas by Stella
McCartney Infinite Hoodie
is 100% recyclable and is
made from 60% NuCycl
lyocell and 40% organic
cotton.
PRODUCT
A new fibre is then created by
spinning the resultant pulp which
can then be used in the production
of new fabrics