Adidas and Nike World Cup Campaigns

NO RED FLAGS: While most football fans would consider Indonesia and Argentina to be the bigwinners in this season's World-Cup, both Nike and Adidas are proclaiming success.

Opinions from tunnel, locker rooms and the stadium fields are on tap @adidasFootball.

Danger every thing all in all, has received 6 million-plus strategy beliefs in 35 countries via TV, film,electronic/ mobile, gambling, print and outdoor. And one-third of these impressions have been viamobile devices. That's lead to Nike's document digital viewership of 372 thousand viewpoints,thanks to the Beaverton, Ore.-centered brabd's all-time top-two digital videos, including two of thetop 20 digital movie manufacturer campaigns.

Meanwhile, Nike satisfied up 10 of the tournament's 32 teams. The Nike Football Twitter accounthas reeled in more than 2.3 thousand supporters. In its recent year end earnings record, Nike posteda 2-1 % increase to $2.3 billion. Its #RiskEverything effort, consisting of three movies -- The LastGame, Winner remains and Guys in the Arena, has racked up 388.6 thousand views. 400-million on-line viewpoints have been accumulated more than by the three films. The Last Match five- minutespot was created by Nike with help from Wieden & Kennedy and Toxic, a London-centered servicedirected by Tank Girl creator Jamie Hewlett.

Also Adidas World-Cup soccer ball has its own twitterfeed -- @bracuza -- and almost 3.4 thousandsupporters as well. Challengers for the World Cup's MVP were declared there Friday. That is wherethe contentious objective that France's Kareem Benzema obtained to get the better of Honduras canbe relived by scores of fans. Yet Another extremely popular mustsee has been Colombia's PabloArmero presents the on- area dance he and a few team-mates did after defeating after Greece.

At @adidasFootball Germany's Thomas Mueller's hattrick versus Italy is a standout cut with severalof the almost 1.5 million fans. Adidas additionally has an U.S. particular Twitter account@adidasSoccer, which has 82,800 lovers.

Adidas.com also created a three- minute online show with performance artist Marina Abramovic toobserve the FIFA World-Cup partnership of the brand. And on Sunday Adidas sponsored its sixthannual AdiCup in Brooklyn -friendly football match offering such groups representing Momofuku,Opening Service, Acne Galleries and other Nyc type -setters.

The Hazard every thing efforts of Nike seem to have been everything but high-risk, consideringthere have been 22 million strategy betrothals as in remarks likes and shares shares. A Nikespokesman noted there have been 650,000 uses of #riskeverything in social press, 250,000consumer-created risk everything "memes" to date, an average 100-2nd remain at the cellular siteand more than 5 thousand visits to merchandise pages at Nike's site.

Nike's chief marketing officer Davide Grasso stated, "This summer Nike is connecting withconsumers through soccer like no other brand. Our aim will be to serve inspiration and innovation tocustomers and players, therefore the reception we're finding to the #riskeverything effortdemonstrates that we're reaching that with unparalleled success.