adidas
TRANSCRIPT
ADIDASEstablished by Adolf Dassler in 1948.
Designs and manufactures sports shoes, clothing and accessories.
Largest sportswear manufacturer in the Europe and Second biggest in the world.
According to Forbes, #61 World’s most valuable brands and #92 innovative company.
Segmentation
Niche Marketing
Market in Man | Women | Boys | Girls Boys/Girls – 3-36months | 3-8yrs | 8-15yrs
Shoes according to the sports
PositioningPassion, elegance & durability
Focused on shoes
World’s no.2 Athletic shoe company
Repositioning- inspiration, honesty, commitment
Branding
Extending brand reach
Covering the defined consumer segments Keeping clarity of brand message and values
It also refers to the process of design, evaluation, and production of packages.
Its the technology of enclosing or protecting products for Distribution Storage Sales Usage
Packaging