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2010 SURVEY DATES SURVEY No. 8 2010 SURVEY ONE January 17 - February 13 SURVEY TWO January 31 - March 20 SURVEY THREE February 14 - May 1 SURVEY FOUR March 28 - June 12 SURVEY FIVE May 9 - July 31 SURVEY SIX June 27 - September 4 SURVEY SEVEN August 1 - October 23 SURVEY EIGHT September 19 - December 4 ADELAIDE BRISBANE SYDNEY PERTH MELBOURNE

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2010 SURVEY DATES SURVEY No. 8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

ADELAIDE

BRISBANE

SYDNEY

PERTH

MELBOURNE

2010 SURVEY DATES ADELAIDE Survey #8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

CONTENTS

Station Profiles

Shares %

Single Source Categories

Shares by Age Group

Shares by Session

Cumes (000's) & Averages (000's)

ADELAIDE SURVEY #8, 2010

FIVEaa 1395AM

Interactive Radio 1395 Adelaide’s FIVEaa is Adelaide’s Radio Station for News, Sport & Information. Starting the day with Keith Conlon, Tony Pilkington, Jon Blake, Jane Doyle and Chris McDermott for breakfast followed by Leon Byner (mornings), Amanda Blair (afternoons) then Australia’s Number One Sports show from 4pm with Graham Cornes & Stephen Rowe. Adelaide legend Bob Francis wraps up the day from 8pm. Weekends on FIVEaa is a mix of Lifestyle and sports being Adelaide’s number 1 station for AFL. FIVEaa targets all people 35-54. Level 4, 75 Hindmarsh Square, Adelaide, SA, 5000 Phone: (08) 8419 1395 Fax: (08) 8419 1460 email: [email protected]

CRUISE1323

Cruise1323 is Adelaide’s home of timeless music with more variety and less talk. Relax with Stressfree Weekends including The Saturday Night Jukebox. Cruise plays great artists like Roy Orbison, Michael Buble, James Taylor, Dionne Warwick, Chicago and George Benson. Keep up to date with news, sport, community and event information about Adelaide. John Dean helps you Cruise through breakfast, and win cash with the Mystery Sound Of Adelaide, and take it Easy with Peter Burgham (10am-1pm), Craig Huggins (1pm-4pm), Mark Elliston (4pm-7pm) and Cruise with Bob Peters through the night. You’ll find Cruise1323 at 201 Tynte Street, North Adelaide, SA, 5006 Phone: (08) 8305 1325 Fax: (08) 8361 8912

Mix102.3 – 102.3 and 96.7

Mix102.3 is the home of Adelaide’s Best Music. Mix plays a wide range of music, from AC/DC next to Abba. We also play Lady Gaga, The Eagles, Robbie Williams, Pink and U2. Start the day with Adelaide’s fun breakfast show – Mix Mornings with John, Jodie and Snowy, then Adelaide’s only 9 to 5 No Repeat Workday kicks off at 9am with Lynne Hayes. The 80’s Mix at noon is one hour of the best from the 80’s, then drive home with Sean Craig Murphy. At night it’s Adelaide’s only local nightly request show “You Choose” with Aaron Coward. With news, traffic and Adelaide’s most consistent on air line up – Adelaide’s Best Music lives at Mix102.3. 201 Tynte Street, North Adelaide, SA, 5006 Phone: (08) 8300 1000 Fax: (08) 8300 1020

ADELAIDE’S SA.FM 107.1 and 90.3 FM Adelaide’s Hit Music Station 1071 SAFM with Rabbit, Amber and Cosi for breakfast & Ad Free 50s all day while you work – Adelaide’s Biggest hits, No Ads for 50 minutes. Adelaide’s most listened to station gives you big laughs with Hamish & Andy for the drive home between 4-6pm & Hollywoods biggest names with Kyle & Jackie O from 6-7pm with the nations biggest nightly countdown The Hot 30 Countdown from 7pm weeknights. The weekend’s biggest hits play on from all over the world from Andrew G’s Take 40 Australia, The Hot Hits with Kyle & Jackie O, & Rate The Hits Countdown to the 40 biggest songs from America’s charts with Ryan Seacrest’s AT40 … SAFM, More Big Hits, More Big Celebrities & More Big Entertainment. 128 Greenhill Road, Unley, SA, 5061 Phone: (08) 8301 1071 Fax: (08) 8373 4878 NOVA 919 – 91.9 and 99.1 FM Nova 919 – Sounds Different Adelaide’s Nova 919 features Fitzy, Clare and Jules in Breakfast, & Jarrod Walsh & Shane Lowe during the day. Drive is from 4pm to 6pm with Ryan, Monty & Wippa with Merrick, Dools & Ricki Lee from 6-7. Nova also recommends new music. Level 3, 75 Hindmarsh Square, Adelaide, SA, 5000 Phone: (08) 8419 5919 Fax: (08) 8419 5962 Triple M 104.7 and 98.3 FM Triple M - Adelaide’s Widest Variety Of Music! Wake up with Adelaide’s HOT BREAKFAST – Ali Carle, Dale Lewis, Warren Tredrea. From 9 Tim Lordan has the ultimate way to kick start your workday with Triple M’s 104 Minute Music Marathon. From Noon, “Whispering” Dave Howard rolls out more of Adelaide’s Widest Variety Of Music while you work. Then it’s Mel Andersen to get you home with Time saver Traffic every 20 minutes and plenty of music. From 6p it’s the Triple M Hot Breakfast ‘re-heated’ followed by Triple M’s Cold 30 Countdown each night from 7p. Ground Floor - 128 Greenhill Road, Unley, SA, 5061 Phone - 08) 8290 1047 Fax - 08) 8357 9186

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

5AA 14.5 (14.1)

CRUISE1323 7.3 (7.1)

MIX102.3 13.2 (14.6)

5MMM 8.4 (10.2)

NOVA91.9 10.0 (8.7)

SAFM 12.6 (11.8)

ABC891 12.3 (12.0)

5RN 2.3 (2.3)

NEWSR 1.7 (2.0)

5JJJ 6.5 (5.8)

ABCFM 2.7 (2.3)

ADELAIDE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

SHARE %

14

.5

7.3

13

.2

8.4

10

.0

12

.6

12

.3

2.3

1.7

6.5

2.7

14

.1

7.1

14

.6

10

.2

8.7

12

.0

2.3

2.0

5.8

2.3

11

.8

0

2

4

6

8

10

12

14

16

5AA

CRU

ISE1

323

MIX

102.

3

5MM

M

NO

VA91

.9

SAFM

ABC8

91

5RN

NEW

SR

5JJJ

ABCF

M

This Survey

Last Survey

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

Potential 1066 (1,066) Potential 1066 (1,066)

5AA 201 (196) 5AA 23 (22)

CRUISE1323 125 (130) CRUISE1323 11 (11)

MIX102.3 262 (263) MIX102.3 21 (23)

5MMM 205 (211) 5MMM 13 (16)

NOVA91.9 246 (230) NOVA91.9 16 (14)

SAFM 308 (297) SAFM 20 (19)

ABC891 210 (194) ABC891 19 (19)

5RN 51 (46) 5RN 4 (4)

NEWSR 60 (66) NEWSR 3 (3)

5JJJ 134 (138) 5JJJ 10 (9)

ABCFM 74 (63) ABCFM 4 (4)

ADELAIDE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

CUME (000's) AVERAGE (000's)

Survey #8 2010

MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)

5AA 17.0 (17.4) 15.1 (14.0) 8.5 (7.9) 16.3 (15.0) 22.7 (18.8)

CRUISE1323 5.4 (5.5) 7.8 (7.7) 8.3 (7.9) 6.0 (5.5) 5.7 (5.7)

MIX102.3 12.6 (13.5) 13.8 (16.1) 15.2 (17.4) 13.0 (13.6) 8.5 (11.7)

5MMM 8.3 (10.3) 9.8 (12.1) 10.9 (12.9) 7.7 (9.5) 6.3 (8.6)

NOVA91.9 11.1 (8.9) 9.4 (7.9) 11.8 (10.1) 10.1 (9.8) 9.5 (8.5)

SAFM 9.7 (10.2) 10.5 (9.5) 14.8 (13.5) 16.4 (15.0) 13.4 (11.4)

ABC891 14.8 (14.4) 15.6 (14.7) 9.7 (9.5) 8.3 (7.8) 10.4 (12.1)

5RN 3.5 (3.0) 1.5 (1.7) 1.4 (1.5) 3.0 (3.4) 2.3 (2.6)

NEWSR 2.3 (2.5) 1.2 (1.0) 1.1 (1.3) 1.5 (2.5) 2.8 (3.5)

5JJJ 5.6 (5.1) 6.5 (5.7) 7.8 (7.0) 7.8 (7.6) 4.0 (3.3)

ABCFM 2.8 (2.1) 2.3 (2.1) 1.7 (1.7) 2.2 (1.8) 3.4 (2.8)

ADELAIDE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

7.00pm-12.00Mdnt5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm

Survey #8 2010

MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)

5AA 6.2 (3.7) 0.6 (1.8) 4.0 (3.6) 11.0 (9.5) 21.2 (22.4) 31.4 (31.7)

CRUISE1323 0.8 (2.3) 1.9 (2.0) 1.9 (2.3) 6.2 (5.3) 18.1 (14.0) 9.6 (11.9)

MIX102.3 14.7 (14.3) 11.1 (10.3) 11.3 (12.8) 23.7 (27.4) 10.4 (13.3) 5.4 (4.5)

5MMM 8.1 (9.9) 7.6 (7.3) 9.3 (12.9) 13.5 (16.4) 7.1 (8.0) 3.1 (3.4)

NOVA91.9 19.8 (20.3) 20.4 (20.4) 24.1 (20.8) 5.9 (3.0) 1.2 (1.7) * (0.1)

SAFM 35.1 (36.8) 28.8 (27.1) 19.4 (15.4) 11.5 (11.4) 2.7 (3.8) 1.5 (1.1)

ABC891 1.2 (1.0) 0.9 (0.1) 3.3 (3.1) 8.2 (8.2) 20.9 (17.4) 27.1 (29.3)

5RN 0.2 (0.2) 0.4 ( * ) 0.9 (1.0) 1.7 (2.4) 4.2 (5.0) 4.5 (2.9)

NEWSR 0.1 (0.6) 0.6 (2.0) 1.1 (2.0) 1.1 (1.6) 2.4 (2.9) 3.3 (2.3)

5JJJ 7.0 (7.0) 14.1 (12.4) 14.1 (13.1) 6.8 (5.5) 0.4 (0.5) 0.1 ( * )

ABCFM 0.6 (0.3) 0.3 (0.4) 0.8 (0.9) 2.2 (1.4) 4.2 (3.6) 5.7 (5.1)

ADELAIDE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

55-64 65+10-17 18-24 25-39 40-54

The Nielsen CompanySINGLE SOURCE Survey #8 2010

Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary.It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage.

Product usage and purchase intention categories are currently available for:

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments

ADELAIDE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

2010 SURVEY DATES BRISBANE Survey #8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

CONTENTS

Station Profiles

Shares %

Single Source Categories

Shares by Age Group

Shares by Session

Cumes (000's) & Averages (000's)

BRISBANE SURVEY #8, 2010

4BC

NEWS TALK 1116 – Brisbane 4BC 4BC is Brisbane’s only commercial Talk Station, featuring news, interviews, opinion, sport and calls. Target audience is 40+. Personalities include: Peter Dick, Greg Cary, Kim Mothershaw, Michael P Smith, Peter Psaltis, Walter Williams, Dave Downie, Col Campbell, Ian Maurice and Mary Collier, Kevin Turner, Alex Bernard, John Scott, Sharina. 77 Southgate Avenue, Cannon Hill, Qld 4170. PO Box 10116 Adelaide Street, Brisbane, QLD, 4000 Phone: (07) 3908 8200 Fax: (07) 3908 8210

4BH 882 & 4BHDigital The best songs of all time We’re still the place where friends come to relax…Brisbane’s 882 4BH for a stress free day. We play The best songs of all time and deliver targeted local information, competitions and Brisbane’s Best News and Traffic 7 days a week. 77 Southgate Avenue, Cannon Hill, Qld 4170. PO Box 10116 Adelaide Street, Brisbane. QLD. 4000 Phone: (07) 3908 8200. Fax: (07) 3908 8210.

4KQ 693AM

Good Times and Great Classic Hits. Non-stop Classic Hits of the 60’s, 70’s & 80’s. Brisbane’s best news and traffic. Focused 40-59 with a commitment to families and fun. P O Box 693, Coorparoo DC, 4151 444 Logan Road, Stones Corner, QLD, 4120 Phone: (07) 3394 0693

97.3 FM

Brisbane’s Best Mix Brisbane’s feel good adult contemporary hits station. Target is 25-54 females with a promise of more music and less talk. 444 Logan Road, Stones Corner, Qld, 4120 PO Box 973, Coorparoo DC, Qld, 4151 Phone: (07) 3421 4973 Fax: (07) 3397 8757

B105 FM

Wake up with Labby, Camilla & Stav for breakfast, with the Gotcha Calls. From 9, Matt & Kiri deliver the most music in Brisbane non-stop with B105’s 50 Minute Hit Blitzs all day at work. Hamish & Andy give you a lift home at 4, followed by Kyle and Jackie O’s Hour of Power at 6. Then, Charli and Pagey host The Dirt at 7 and the Hot 30 from 7.30. William Jolly Place, 309 North Quay, Brisbane, 4000 GPO Box 105, Brisbane, 4001 Phone: (07) 3837 1053 Fax: (07) 3837 1022 FM104 Triple M

Triple M – Brisbane’s widest variety of music The Cage for breakfast with Ian Skippen, Marto, Sully and Emily-Jade. Start the workday with Triple M’s 104 minute music marathon. On Mondays and Fridays 4pm-7pm have a laugh on the drive home with Roy & HG’s “The Life”. William Jolly Place, 309 North Quay, Brisbane, 4000 GPO Box 1041, Brisbane, 4001 Phone: (07) 3361 0104 Fax: (07) 3243 1154 NOVA 106.9 Sounds Different

Wake up laughing from 6am with Meshel, Tim and Marty. From 9am Whippy and Cat give you stopless Nova music with less ads while you work, and Ryan, Monty & Wippa get you home, with the help of Merrick, Dools & Ricki Lee at 6pm. From 7pm its Action Battle Team. Level 3, 130 Commercial Road, Teneriffe, QLD, 4005 Phone: (07) 3872 6999 Fax: (07) 3872 6962

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

4BC 7.0 (7.6)

4BH 7.4 (7.2)

4KQ 7.9 (6.3)

B105 12.1 (12.4)

97.3FM 10.9 (12.4)

4MMM 9.6 (10.0)

NOVA106.9 11.6 (11.1)

ABC612 10.8 (10.6)

4RN 1.7 (2.5)

NEWSR 1.2 (1.4)

4JJJ 7.0 (6.8)

ABCFM 2.6 (2.5)

BRISBANE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

SHARE %

7.0 7

.4 7.9

12

.1

10

.9

9.6

11

.6

10

.8

1.7

1.2

7.0

2.6

7.6

7.2

6.3

12

.4

12

.4

11

.1

10

.6

2.5

1.4

6.8

2.5

10

.0

0

2

4

6

8

10

12

14

4BC

4BH

4KQ

B105

97.3

FM

4MM

M

NO

VA10

6.9

ABC6

12

4RN

NEW

SR

4JJJ

ABCF

M

This Survey

Last Survey

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

Potential 1765 (1,765) Potential 1765 (1,765)

4BC 127 (149) 4BC 16 (18)

4BH 184 (190) 4BH 17 (17)

4KQ 193 (190) 4KQ 18 (15)

B105 508 (546) B105 28 (30)

97.3FM 413 (426) 97.3FM 25 (30)

4MMM 351 (356) 4MMM 22 (24)

NOVA106.9 455 (470) NOVA106.9 27 (27)

ABC612 281 (296) ABC612 25 (26)

4RN 69 (97) 4RN 4 (6)

NEWSR 72 (90) NEWSR 3 (3)

4JJJ 251 (253) 4JJJ 16 (16)

ABCFM 96 (96) ABCFM 6 (6)

BRISBANE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

CUME (000's) AVERAGE (000's)

Survey #8 2010

MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)

4BC 7.5 (7.5) 7.9 (8.4) 6.6 (7.6) 6.2 (7.8) 8.5 (8.8)

4BH 7.1 (6.7) 8.0 (7.5) 6.6 (6.8) 5.0 (4.8) 6.5 (6.0)

4KQ 8.6 (7.4) 8.3 (6.8) 7.7 (5.8) 6.2 (4.4) 6.1 (2.7)

B105 11.7 (11.9) 9.2 (9.7) 11.7 (11.7) 18.6 (20.8) 12.1 (12.0)

97.3FM 10.5 (11.3) 11.0 (13.6) 13.0 (14.9) 10.8 (10.9) 9.8 (10.8)

4MMM 9.4 (10.0) 11.4 (11.9) 12.1 (12.6) 8.2 (8.4) 7.8 (8.0)

NOVA106.9 11.9 (11.2) 12.3 (11.0) 12.6 (12.6) 11.9 (11.4) 10.5 (10.9)

ABC612 12.5 (13.4) 10.0 (9.4) 8.2 (6.7) 8.4 (8.2) 14.9 (16.5)

4RN 2.4 (3.9) 1.1 (1.4) 0.9 (1.2) 1.9 (2.8) 2.5 (2.9)

NEWSR 1.5 (1.7) 0.6 (0.9) 0.6 (0.8) 1.3 (1.3) 2.7 (2.8)

4JJJ 6.4 (6.0) 7.5 (8.0) 7.8 (7.9) 7.4 (7.5) 6.0 (7.3)

ABCFM 2.6 (2.1) 2.8 (3.0) 1.8 (2.2) 3.1 (2.6) 2.9 (2.4)

BRISBANE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

7.00pm-12.00Mdnt5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm

Survey #8 2010

MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)

4BC 0.2 (0.1) 0.9 (0.5) 1.1 (2.7) 4.7 (4.8) 10.5 (14.8) 21.1 (20.1)

4BH 1.3 (2.9) 0.5 (0.4) 0.6 (0.6) 4.6 (4.3) 16.4 (14.3) 19.0 (20.5)

4KQ 4.1 (2.2) 1.5 (0.5) 2.1 (1.7) 10.3 (9.1) 20.1 (14.6) 7.6 (6.6)

B105 35.8 (32.1) 20.5 (25.2) 17.4 (17.3) 10.9 (9.8) 2.5 (4.5) 0.9 (0.4)

97.3FM 18.1 (19.9) 6.3 (6.7) 12.7 (15.8) 17.4 (20.8) 9.4 (5.3) 0.7 (0.8)

4MMM 7.2 (7.1) 10.6 (12.1) 15.0 (14.5) 15.3 (16.9) 3.1 (2.3) 0.4 (0.4)

NOVA106.9 15.3 (17.8) 25.6 (23.8) 22.1 (22.0) 9.3 (7.5) 1.2 (0.7) 0.1 (0.1)

ABC612 4.0 (1.7) 0.6 (0.3) 4.0 (3.0) 8.0 (6.7) 16.8 (20.8) 26.9 (28.0)

4RN 0.5 (0.7) 0.1 (0.6) 0.6 (0.9) 0.9 (1.6) 3.4 (6.5) 4.3 (4.7)

NEWSR 0.4 (0.5) 0.5 (0.9) 0.8 (0.8) 1.1 (1.0) 1.3 (2.4) 2.2 (2.9)

4JJJ 2.9 (4.6) 23.4 (18.5) 14.2 (13.7) 3.6 (4.6) 0.7 (0.6) * (0.3)

ABCFM 0.3 (0.4) 0.3 (0.3) 1.2 (1.4) 2.4 (2.2) 2.8 (2.8) 6.7 (6.5)

BRISBANE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

55-64 65+10-17 18-24 25-39 40-54

The Nielsen CompanySINGLE SOURCE Survey #8 2010

Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary.It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage.

Product usage and purchase intention categories are currently available for:

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments

BRISBANE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

2010 SURVEY DATES MELBOURNE Survey #8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

CONTENTS

Station Profiles

Shares %

Single Source Categories

Shares by Age Group

Shares by Session

Cumes (000's) & Averages (000's)

MELBOURNE SURVEY #8, 2010

1116 SEN

1116 SEN…Melbourne’s Home of Sport. 1116 SEN delivers to sports fans the most up to date, relevant and comprehensive sports coverage in Melbourne. The weekday line-up features Tim Watson and Andrew Maher, Kevin Bartlett, Daniel Harford, Francis Leach and David Schwarz and Mark Fine. 1116 SEN is Melbourne’s home of footy with the team headed by Anthony Hudson, Matt Granland, Dermott Brereton and Matthew Lloyd. The target audience Males 25-54. 473 Swan Street, Richmond, 3121 Phone: (03) 8420 1116 Fax: (03) 8420 1144 3AW

3AW 693, Talking Melbourne

News, Talk, Sport, Information and Entertainment with Ross Stevenson and John Burns, Neil Mitchell, Denis Walter, Derryn Hinch, Sports Today with Gerard Healy and Dwayne Russell, Nightline with Bruce and Phil. Weekend lifestyle programs with Darren James, Jane Edmanson, Bill Kusznirczuk, Tom Elliott, Mike Brady, Billy Pinnell, Nick McCallum, John-Michael Howson and Sally Cockburn. Target Audience, people 35+. Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001 Phone: (03) 8667 3600 Fax: (03) 8667 3776 MAGIC 1278

The Best Songs Of All Time

Magic 1278 is a full-service music station featuring The Best Songs Of All Time, news, weather, traffic, community service announcements and unique lifestyle segments 24/7. Our on-air team features established and respected career communicators led by breakfast presenters Kevin John & Jane Holmes. Magic breakfast is a rare mixture of music, services and good clean fun. Special programs include: The Classic Top 40, PartyTime and Late Night Lounge. Target Audience 40+ Level 7, Media House, 655 Collins Street, Docklands, 3008, GPO Box 369, Melbourne, 3001 Phone: (03) 8667 3600 Fax: (03) 8337 3776 MTR 1377

Melbourne Talk Radio MTR 1377 – Telling it like it is. Monday to Friday – The Steve Price Breakfast Program with Jason Akermanis, Andrew Bolt and Sam Newman from 6am. The Steve Vizard Show from 10am. Chris Smith from 1pm and Drive with Martin King from 4pm. Ross Greenwood with Money News from 6pm and Melbourne Tonight hosted by Luke Grant at 8pm. Weekends – Graham Ross with Gardening Clinic from 6am, Scott Cam’s Home Improvements and Glenn Ridge from 12noon on Saturday and Sunday. That’s Melbourne Talk Radio. MTR 1377. 473 Swan Street, Richmond, Vic. 3121 Phone: (03) 8420 1150 Fax: (03) 9421 5383 101.9 THE FOX 1019 The Fox is Melbourne’s Hit Music Station, playing the hottest songs in the country. Wake up with the Matt & Jo Show, including Matt Tilley’s famous Gotcha Calls, then drive home with Melbourne’s own Hamish & Andy. At night, catch all the gossip, celebrities and hottest songs with the Hot 30 Countdown. Level 2, 257 Clarendon Street, South Melbourne 3205 Phone: (03) 9205 1111 Fax: (03) 9536 8899

GOLD 104.3

GOLD 104.3 .. Good Times and Great Classic Hits

Gold 104.3 is Melbourne’s only station for Good Times and Great Classic Hits … with superstars like the Rolling Stones, Cold Chisel, The Police, The Eagles and Dire Straits. Grubby and Dee Dee start your day in breakfast, then Huggy fires up your workday with the Classic Countdown, followed by James Grove from 1pm to 4pm. The Jono and Dano show drives you home from 4pm to 7pm with traffic updates every 15 minutes. From 7pm it’s more great classic hits with the Night show live with Andy Grace and overnights with John Peters. 2nd Floor, 21-31 Goodwood Street, Richmond, 3121 Phone: (03) 9420 1043 Fax: (03) 9420 1250 105.1 Triple M

Triple M has the Hot Breakfast with Eddie McGuire and Luke Darcy, and plays Melbourne’s Best Rock combining Classic and New Rock – From Led Zeppelin, ACDC & Cold Chisel to Pearl Jam, Greenday, Cold Chisel & U2. Weekends, Triple M Rocks Football with the most entertaining call in Melbourne. James Brayshaw & Rex Hunt are joined by former champions Garry Lyon, Jason Dunstall, Danny Frawley and Luke Darcy. Roy & HG, James Brayshaw & Billy Brownless drive you home every afternoon. Level 2, 257 Clarendon Street, South Melbourne 3205 Phone: (03) 9230 1051 Fax: (03) 9593 9129 www.triplem.com.au MIX101.1

Mix101.1 is playing a fresh mix of music for Melbourne with hits from artists like Pink, Black Eyed Peas, Lady Gaga, Robbie Williams, Nickelback, Rob Thomas and more. From 5.30am it’s Breakfast with Brig & Lehmo. From 9am more music for your workday with Cathy Dinn, Jakob Pavlovic and drive home with Ant and Becks with more music and traffic updates every 15 minutes. At night, wind down with Richard Mercer playing Love song Dedications 8pm to Midnight. 2nd Floor, 21-31 Goodwood Street, Richmond, 3121 Phone: (03) 9420 1011 Fax: (03) 9420 1155 NOVA 100 Sounds Different Hughesy and Kate in the morning from 6am to 9am, Dylan Lewis 9am – 12pm and Jody McLeod 12pm – 4pm with new music at work, Ryan, Monty and Wippa in Drive from 4pm to 6pm, Merrick, Dools and Ricki-Lee from 6pm, the Action Battle Team with Matt, Dan and Maz from 7pm to 10pm and Nova Top Ten with Kerley, Michelle and Smallzy from 10pm. New music across the weekend as well as Hughesy and Kate’s Saturday Morning Fever 8am to 10am and NovaNation with John Course and Grant Smillie on Saturday nights from 8pm to 10pm. Level 2, 678 Victoria Street, Richmond, 3121 Phone: (03) 8420 3999 Fax: (03) 8420 3862 Classic Rock 91.5FM Classic Rock 24 hours a day, 7 days a week. Level 2, 678 Victoria Street, Richmond, 3121 Phone: (03) 9425 2915

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

SEN 4.3 (4.8)

3AW 15.4 (14.2)

MAGIC 6.2 (7.4)

MTR 1377 1.4 (1.1)

FOXFM 12.4 (12.0)

GOLD 7.4 (7.3)

MIX101.1 5.8 (5.8)

3MMM 5.1 (6.6)

NOVA 100 6.5 (6.7)

Classic Rock 91.5 2.6 (3.2)

ABC774 12.1 (12.6)

3RN 3.4 (3.2)

NEWSR 2.0 (1.7)

3JJJ 4.3 (3.1)

ABCFM 2.6 (2.7)

MELBOURNE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

SHARE %

4.3

15

.4

6.2

1.4

12

.4

7.4

5.8

5.1

6.5

2.6

12

.1

3.4

2.0

4.3

2.6

4.8

14

.2

7.4

1.1

12

.0

5.8 6

.6 6.7

3.2

12

.6

3.2

1.7

3.1

2.7

7.3

0

2

4

6

8

10

12

14

16

18

SEN

3AW

MAG

IC

MTR

137

7

FOXF

M

GO

LD

MIX

101.

1

3MM

M

NO

VA 1

00

Clas

sic

Rock

91.

5

ABC7

74

3RN

NEW

SR

3JJJ

ABCF

M

This Survey

Last Survey

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

Potential 3840 (3,840) Potential 3840 (3,840)

SEN 297 (273) SEN 24 (26)

3AW 667 (648) 3AW 84 (78)

MAGIC 339 (347) MAGIC 34 (40)

MTR 1377 109 (106) MTR 1377 7 (6)

FOXFM 1159 (1,126) FOXFM 68 (66)

GOLD 640 (643) GOLD 40 (40)

MIX101.1 677 (642) MIX101.1 31 (32)

3MMM 462 (545) 3MMM 28 (36)

NOVA 100 779 (762) NOVA 100 36 (37)

Classic Rock 91.5 257 (270) Classic Rock 91.5 14 (17)

ABC774 799 (846) ABC774 66 (69)

3RN 225 (241) 3RN 19 (18)

NEWSR 224 (193) NEWSR 11 (9)

3JJJ 402 (364) 3JJJ 24 (17)

ABCFM 210 (200) ABCFM 14 (15)

MELBOURNE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

CUME (000's) AVERAGE (000's)

Survey #8 2010

MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)

SEN 4.4 (5.2) 5.0 (4.8) 4.9 (4.9) 5.1 (6.0) 3.8 (3.9)

3AW 19.7 (17.4) 17.0 (17.2) 11.6 (10.2) 12.0 (10.8) 14.2 (14.2)

MAGIC 5.1 (5.6) 6.7 (8.1) 6.3 (8.7) 4.2 (5.7) 4.9 (5.0)

MTR 1377 1.4 (1.1) 1.6 (1.4) 1.7 (1.3) 1.0 (1.0) 1.3 (1.1)

FOXFM 10.0 (10.0) 9.5 (9.1) 13.2 (12.1) 20.5 (20.7) 12.8 (13.9)

GOLD 6.2 (6.1) 8.7 (8.8) 9.5 (10.4) 6.4 (6.4) 5.8 (3.5)

MIX101.1 4.6 (5.1) 5.2 (5.5) 7.0 (6.1) 6.1 (5.5) 8.8 (8.7)

3MMM 5.8 (7.1) 5.6 (6.8) 6.3 (8.1) 4.7 (6.4) 2.3 (3.7)

NOVA 100 7.7 (8.1) 5.3 (5.3) 6.8 (7.3) 7.0 (7.5) 5.4 (4.9)

Classic Rock 91.5 1.9 (2.6) 3.2 (3.5) 3.4 (4.0) 2.3 (3.1) 3.6 (4.2)

ABC774 14.6 (15.6) 13.3 (13.8) 9.4 (9.1) 8.2 (8.3) 13.2 (14.5)

3RN 4.2 (4.0) 2.7 (2.1) 2.2 (2.1) 3.2 (3.6) 4.5 (4.5)

NEWSR 2.3 (1.8) 0.9 (1.0) 1.2 (1.3) 2.0 (1.5) 3.6 (3.6)

3JJJ 3.3 (2.4) 4.5 (3.1) 5.2 (3.4) 5.5 (3.6) 4.0 (4.0)

ABCFM 2.0 (2.2) 2.6 (2.8) 2.4 (2.5) 3.0 (2.8) 2.8 (1.8)

MELBOURNE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

7.00pm-12.00Mdnt5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm

Survey #8 2010

MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)

SEN 2.4 (2.5) 2.8 (2.3) 4.6 (6.1) 5.8 (7.5) 4.4 (4.3) 3.2 (2.3)

3AW 0.7 (1.0) 1.8 (0.7) 4.1 (4.8) 12.5 (11.4) 21.9 (22.1) 35.1 (31.1)

MAGIC 1.2 (0.1) 0.1 (0.8) 0.3 (0.9) 4.1 (3.8) 13.3 (14.6) 13.3 (17.9)

MTR 1377 * (0.3) 0.4 ( * ) 0.2 (0.4) 1.9 (2.3) 2.0 (1.0) 2.0 (1.4)

FOXFM 37.1 (44.4) 32.5 (29.5) 16.3 (17.3) 13.4 (9.7) 2.1 (1.8) 0.3 (0.1)

GOLD 5.4 (4.7) 3.3 (5.8) 9.6 (6.7) 10.6 (11.4) 9.8 (11.1) 1.4 (1.7)

MIX101.1 16.0 (16.8) 6.4 (8.2) 9.8 (8.1) 5.8 (6.6) 3.8 (2.9) 0.3 (0.6)

3MMM 4.9 (5.3) 5.4 (11.5) 10.4 (10.1) 6.4 (9.7) 2.2 (2.4) 0.1 (0.4)

NOVA 100 15.3 (11.4) 20.8 (20.4) 10.0 (11.9) 5.5 (4.8) 1.1 (1.1) * (0.1)

Classic Rock 91.5 2.0 (2.6) 4.1 (5.5) 3.4 (3.8) 4.0 (4.8) 2.0 (2.2) 0.2 (0.3)

ABC774 1.5 (1.6) 1.6 (1.0) 7.5 (6.8) 9.2 (11.8) 19.6 (20.3) 21.7 (21.9)

3RN 0.7 (0.4) * ( * ) 1.3 (1.9) 2.6 (2.6) 5.7 (5.0) 7.1 (6.4)

NEWSR 0.5 (0.3) 3.5 (1.6) 2.3 (2.2) 1.5 (1.9) 1.1 (0.8) 2.5 (2.0)

3JJJ 4.6 (1.7) 12.5 (6.8) 8.7 (7.8) 3.6 (1.8) 0.5 (0.8) * ( * )

ABCFM 0.7 (0.3) 1.7 (1.5) 1.8 (0.7) 0.8 (1.0) 2.7 (2.6) 6.6 (8.2)

MELBOURNE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

55-64 65+10-17 18-24 25-39 40-54

The Nielsen CompanySINGLE SOURCE Survey #8 2010

Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary.It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage.

Product usage and purchase intention categories are currently available for:

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments

MELBOURNE Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

2010 SURVEY DATES PERTH Survey #8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

CONTENTS

Station Profiles

Shares %

Single Source Categories

Shares by Age Group

Shares by Session

Cumes (000's) & Averages (000's)

PERTH

SURVEY #8, 2010

6IX 1080 AM & 105.7 FM 6IX plays classic hits from the 60’s, 70’s and 80’s, featuring the legendary Johnny Young for Breakfast. It’s fresh, upbeat & fun, in touch with everything going on in Perth. 6IX is the only radio station in Perth broadcasting on AM, FM and Digital. In the city tune to 1080AM and to 105.7FM in the Northern suburbs and the Rockingham area, Digital is available across our entire listening area. 6IX targets 45-59 year olds with a secondary target, all people 40+. 169 Hay Street, East Perth, Western Australia, 6004 Phone: (08) 9220 1400 Fax: (08) 9421 1200

Perth’s Newstalk 882 6PR If it’s News, Sport or Talk you want, 6PR has it covered. When you listen to 882 6PR, you won’t miss a thing. 6PR features high-profile and entertaining personalities like Steve Mills, Simon Beaumont, Tony Mac, Howard Sattler, Graham Mabury, Karl Langdon, Glen Jakovich, Mark Readings and Brad Hardie. 6PR's target audience is All People 40+. Our listeners like to be informed and entertained and all programs keep the focus on Perth. 6PR is Perth’s only 24hr live and local radio station. Perth’s Newstalk - 882 6PR 169 Hay Street, East Perth, WA 6004 Phone: (08) 9220 1400 Fax: (08) 9325 2806

92.9 92.9 is Perth’s hit music station targeting under 40’s. With Lisa, Baz and Sam for Breakfast, the only show that gets Perth talking with the biggest events, stars and stunts. Across the workday get the most music nonstop with 50 minute Hitz Blitz. Then get a lift home with the people’s show Hamish & Andy. 450 Roberts Road, Subiaco, Western Australia, 6008 Phone: (08) 9382 0929 Fax: (08) 9381 3183

MIX 94.5

Mix 94.5 plays Perth’s biggest variety of music and has Perth’s favourite radio personalities kicking off the day with Botica’s Bunch for breakfast through until The Big Couch with Clairsy, Shane & Lisa Fernandez on the way home. If you’re between 25 and 54, you’ll love the variety – you’ll love your mix. Mix 94.5’s music is upbeat and familiar. We also get behind Perth’s biggest community events like Skyworks, City to Surf, Walk to Cure Diabetes, Purple Bra Day for Breast Cancer and The Great Mascot Race for Telethon. 450 Roberts Road, Subiaco, Western Australia, 6008 Phone: (08) 9382 0945 Fax: (08) 9382 0094 96fm 96fm, Perth’s Best Music! The Home of ‘The Crew with Gary, Fitzi and Mel; The Rush Home with Steve Segale and the Perth music lover’s favourite – The Classic Cafe. 96fm is always first with the latest music news, exclusive interviews and presents the hottest concert tickets in town. Up beat and slightly cheeky, 96fm targets 25-49 year olds with more music, from the classics to the hits of today. 96fm is proudly West Australian with high profile sporting sponsorships including the West Coast Eagles, Emirates Western Force and Perth Glory. 169 Hay Street, East Perth, Western Australia. 6004 Phone: (08) 9323 9600 Fax: (08) 9220 1545 Nova 93.7 Nova 93.7 “sounds different” for Perth’s 18 – 39 year olds. Level 1, 464 Hay Street, Subiaco WA 6008 Phone: (08) 9489 1937 Fax: (08) 9489 1862 Email: [email protected]

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

6IX 7.0 (5.9)

6PR 9.6 (8.3)

MIX 94.5 16.3 (16.9)

92.9 12.9 (13.7)

96FM 10.1 (8.8)

NOVA93.7 9.4 (9.3)

ABC720 9.7 (10.8)

6RN 2.2 (2.2)

NEWSR 1.3 (1.5)

6JJJ 7.2 (7.9)

ABCFM 3.3 (3.1)

PERTH Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

SHARE %

7.0

9.6

16

.3

12

.9

10

.1

9.4 9.7

2.2

1.3

7.2

3.3

5.9

8.3

16

.9

13

.7

8.8

10

.8

2.2

1.5

7.9

3.1

9.3

0

2

4

6

8

10

12

14

16

18

6IX

6PR

MIX

94.

5

92.9

96FM

NO

VA93

.7

ABC7

20

6RN

NEW

SR

6JJJ

ABCF

M

This Survey

Last Survey

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

Potential 1486 (1,486) Potential 1486 (1,486)

6IX 142 (138) 6IX 16 (14)

6PR 170 (175) 6PR 22 (19)

MIX 94.5 448 (456) MIX 94.5 37 (39)

92.9 481 (501) 92.9 29 (32)

96FM 307 (278) 96FM 23 (20)

NOVA93.7 348 (335) NOVA93.7 22 (22)

ABC720 286 (285) ABC720 22 (25)

6RN 71 (72) 6RN 5 (5)

NEWSR 73 (82) NEWSR 3 (3)

6JJJ 216 (257) 6JJJ 16 (18)

ABCFM 104 (104) ABCFM 7 (7)

PERTH Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

CUME (000's) AVERAGE (000's)

Survey #8 2010

MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)

6IX 5.5 (4.9) 7.2 (6.7) 7.4 (6.7) 6.2 (4.6) 5.8 (4.0)

6PR 11.6 (9.2) 10.9 (8.1) 8.6 (6.9) 8.2 (8.2) 9.8 (9.1)

MIX 94.5 15.2 (16.0) 17.7 (18.6) 19.3 (19.5) 15.8 (15.9) 10.2 (12.2)

92.9 10.8 (12.8) 11.2 (9.7) 13.9 (13.0) 18.7 (20.2) 14.0 (18.2)

96FM 8.1 (8.2) 11.9 (9.8) 12.1 (11.4) 9.1 (7.7) 7.2 (6.2)

NOVA93.7 10.6 (9.2) 7.9 (9.6) 9.1 (10.5) 9.7 (9.1) 11.8 (9.3)

ABC720 14.7 (16.2) 9.2 (10.6) 5.9 (6.2) 6.3 (7.4) 13.5 (12.9)

6RN 3.6 (3.9) 1.4 (1.3) 1.4 (1.0) 2.1 (2.8) 3.1 (2.4)

NEWSR 1.5 (1.7) 0.7 (0.8) 1.0 (0.9) 1.1 (1.1) 3.8 (4.3)

6JJJ 6.3 (6.2) 7.1 (8.4) 8.1 (9.3) 8.5 (9.2) 8.0 (6.6)

ABCFM 3.3 (3.4) 3.0 (2.6) 2.8 (2.2) 3.3 (3.7) 3.6 (3.2)

PERTH Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

7.00pm-12.00Mdnt5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm

Survey #8 2010

MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)

6IX 2.2 (0.8) 0.3 (0.5) 3.0 (3.9) 7.4 (5.0) 21.7 (18.2) 5.0 (4.3)

6PR 1.0 (0.7) 0.3 (0.6) 5.4 (2.4) 9.2 (9.8) 14.7 (13.0) 20.5 (18.1)

MIX 94.5 14.9 (14.2) 7.9 (11.0) 17.1 (18.6) 27.6 (27.5) 14.0 (14.1) 5.7 (5.6)

92.9 37.8 (41.0) 31.8 (26.6) 17.3 (18.0) 9.1 (12.2) 2.2 (2.5) 0.9 (0.8)

96FM 9.5 (8.5) 13.0 (17.1) 12.1 (10.2) 15.9 (10.8) 4.9 (6.9) 1.7 (0.5)

NOVA93.7 21.2 (20.0) 21.4 (18.4) 15.8 (15.9) 6.2 (7.1) 2.0 (1.5) 0.2 ( * )

ABC720 2.5 (2.3) 2.2 (2.6) 3.9 (2.9) 5.9 (7.7) 12.2 (16.5) 28.8 (30.3)

6RN * ( * ) 1.1 (0.3) 2.2 (0.7) 2.1 (2.8) 2.9 (4.0) 3.4 (4.2)

NEWSR 0.8 (0.4) 0.3 (0.4) 0.6 (0.6) 1.1 (1.6) 2.0 (2.2) 3.0 (3.1)

6JJJ 4.8 (4.0) 18.6 (16.1) 15.6 (19.3) 3.5 (3.8) 1.0 (1.0) * ( * )

ABCFM 1.1 (1.0) 0.5 (0.6) 1.6 (1.5) 2.5 (2.3) 5.9 (3.9) 7.1 (8.1)

PERTH Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

55-64 65+10-17 18-24 25-39 40-54

The Nielsen CompanySINGLE SOURCE Survey #8 2010

Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary.It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage.

Product usage and purchase intention categories are currently available for:

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments

PERTH Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

2010 SURVEY DATES SYDNEY Survey #8 2010SURVEY ONE

January 17 - February 13

SURVEY TWOJanuary 31 - March 20

SURVEY THREEFebruary 14 - May 1

SURVEY FOURMarch 28 - June 12

SURVEY FIVEMay 9 - July 31

SURVEY SIXJune 27 - September 4

SURVEY SEVENAugust 1 - October 23

SURVEY EIGHTSeptember 19 - December 4

CONTENTS

Station Profiles

Shares %

Single Source Categories

Shares by Age Group

Shares by Session

Cumes (000's) & Averages (000's)

SYDNEY SURVEY #8, 2010

2CH 1170 – Sydney’s Greatest Memories

2CH 1170 is Sydney’s first choice for all time great hit songs, playing the most music from the 60’s, 70’s and 80’s. The best hit songs by the greatest stars of all time. Morning entertainment with the legendary Bob Rogers weekdays 9 to midday. The Nine O’clock Special Monday to Saturday night spotlighting the stars. Macquarie National News on the hour every hour and every thirty minutes during breakfast. We keep listeners totally in touch with Australia’s number one city. Level 1, Building C, 33-35 Saunders St, Pyrmont, NSW 2009 Phone: 02 8570 0000 Fax: 02 8570 0219 Web: www.2ch.com

2GB 873 – Talkback Radio 2GB is Sydney’s No. 1 news talk radio station, constantly topical and in touch. With Macquarie National News live 24 hours per day 7 days a week, frequent sports updates, weather, traffic and transport. Breakfast 5.00-9 with record breaking host Alan Jones, followed by the irrepressible Ray Hadley 9-12, Chris Smith 12-3, Jason Morrison 3-6, Money News with Ross Greenwood, then Alan Jones and Ray Hadley highlights followed by Brian Wilshire at night. Weekends are led by the top-rating Garden Clinic between 6 and-9am, then Luke Bona and variety including Home Improvement, Real Estate and Health and Well Being followed by the Continuous Call Team. Nights include ‘Wheeler’ 8pm-midnight on Saturday, ‘Your Health’ with Doc Graham 6-8pm, followed by Bill Crews 8pm-Midnight every Sunday. Level 1, Building C,, 33-35 Saunders St, Pyrmont, NSW 2009 Phone: 02 8570 0000 Fax: 02 8570 0219 Web: www.2gb.com

2UE

2UE is the station Sydney turns to for news, information and entertainment. Weekdays feature leading commentators John Stanley, Sandy Aloisi, Steve Liebmann, Tim Webster and The Two Murrays. Sports Today with John Gibbs and Brandy Alexander fires up from 6-8pm, with Stuart Bocking entertaining until midnight. Join Mike Jeffreys and John Kerr for overnights, while on weekends it’s all about lifestyle, with Don Burke from 6-9am Saturdays and Sundays, George Moore & Paul B Kidd from 9am-3pm followed by Clive Robertson till 6pm. Between 6pm-7pm Saturday, Dr Ross Walker hosts the Healthy Living show, followed by a nostalgia trip with Pete Graham until midnight as he recalls music and events from the 60’s and 70’s. On Sundays, David Oldfield answers questions relating to legal and other matters from 6 to 8pm, while Sharina displays her psychic skills from 8pm to midnight. 170 Pacific Highway, Greenwich, NSW, 2065 PO Box 954, St Leonards, NSW, 1590 Phone: (02) 9930 9954 Fax: (02) 9930 9894

1041 – 2Day FM 1041 2Day FM – Sydney’s #1 Hit Music Station Weekdays Sydney wakes up to The Kyle and Jackie O Show – Breakfast with the stars. It features the biggest stars, stunts and creates the most street talk in Sydney! Then across the day we play Sydney’s longest blocks of non-stop hits with 2Day FM’s Ad Free 50’s. Dan Cassin hosts 9a-1230p and Ellie Mobbs for the afternoon. There’s a time and place to be serious and it’snot for the drive home with Hamish & Andy (4pm-6pm). The Kyle and Jackie O Hour of Power is on at 6pm, followed by the hottest celebrity gossip with The Dirt (7-730p) and Australia’s biggest 30 Hits at night on the Hot 30 Countdown from 730pm. 1041 2Day FM Level 15, 50 Goulburn Street, World Square, Sydney NSW 2000. Phone: (02) 9375 1041 Facsimile: (02) 9375 1050

Mix106.5 – Sydney Fresh Mix

Mix106.5 is playing a fresh mix of music for Sydney with the latest hits from the likes of Pink, Kelly Clarkson, Rob Thomas, Nickelback, Lady Gaga, Black Eyed Peas and Robbie Williams. Marnie T and Lars Peterson take you through the day with more music for your workday with a ‘Six in the Mix’ every half hour. For the drive home it’s Ant & Becks and after 8pm Richard Mercer takes your calls and plays the best Love Song Dedications on Mix106.5.

3 Byfield Street, North Ryde, Locked Bag 2110, North Ryde 1670 Phone: (02) 88 999 555 Fax: (02) 88 999 566 104.9 – Triple M – Sydney’s Best Rock All Day at Work Listen to the Grill Team, Triple M’s new breakfast show with Mark Geyer, Stuart MacGill and Gus Worland from 6am-9am every weekday. Triple M Rocks 9am-4pm with Becko in the morning and Alexis after 12. Bookend the weekend of sport with “Roy & HG”, (Fridays and Mondays 4-7pm). Tues-Thurs you can hear Paul & Rach, followed by Ugly Phil weeknights (7pm-10pm) and Dead Set Legends returns with Ray “Rabs” Warren on Saturdays from 9am-11am. 104.9 TRIPLE M, Level 14, 50 Goulburn Street, World Square, Sydney, 2000 Phone: (02) 9367 1000 NOVA 969 Sounds Different Wake Up Different with ‘Merrick, Dools & Ricki-Lee’ weekdays from 6am. While you work Nova goes ‘non-stop’ with less ads and more New Music Now!. From 4pm drive home with ‘Ryan, Monty and Wippa’, and ‘Merrick, Dools and Ricki-Lee’s 6pm show’. Weeknights from 7pm it’s The Action Battle Team with Matt, Dan & Maz. 33 Saunders Street,, Pyrmont, NSW, 2009 Phone: (02) 9564 9999 Fax: (02) 9564 9860 Classic Rock 95.3 Classic Rock 95.3 FM is the only radio station in Sydney playing nothing but nonstop Classic Rock all day, every day. Maroon starts the day with great Classic Rock, news and info from 6am, the legendary Barry Bissell comes in at Midday with the greatest albums ever made in Cover to Cover, and from 6pm weekdays the one and only Alice Cooper is on the air. There’s also feature albums, deep cuts, live tracks, artist interviews – if it’s Classic Rock, you’ll hear all about it on Classic Rock 95.3 FM.

33 Saunders Street, Pyrmont, NSW, 2009 Phone: (02) 8569 7953 www.vega953.com.au 101.7 WSFM – Good Times & Great Classic Hits WSFM is Sydney’s only station dedicated to playing 100% Great Classic Hits. Brendan ‘Jonesy’ Jones & Amanda Keller start the day (a.k.a Jonesy & Amanda). Ron E Sparks kicks off “Sydney’s Only No Repeat Workday’ with ‘The Classic 9 at 9’. Bill Weaver keeps the Classic Hits rolling until 4 when it’s ‘The Jono+Dano Show’ for the drive home. Then from 7 it’s the all new ‘Night Show with Andy Grace’. Across the weekend the Classic Hits continue in great shows like Jono Coleman’s ‘My Generation’ and ‘Jukebox Saturday Night’.

3 Byfield Street, North Ryde, 2110 / Locked Bag 2110, North Ryde, 1670 Phone: (02) 88 999 777 Fax: (02) 88 999 788

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

2CH 6.0 (7.1)

2GB 13.3 (14.3)

2UE 6.2 (5.9)

2DAY 10.1 (10.1)

MIX106.5 3.9 (3.9)

2MMM 5.3 (4.9)

NOVA96.9 7.9 (7.0)

Classic Rock 95.3 3.3 (2.8)

WSFM 6.9 (7.7)

ABC702 10.2 (8.9)

2RN 2.7 (2.9)

NEWSR 2.2 (2.6)

2JJJ 4.1 (4.8)

ABCFM 3.1 (2.9)

SYDNEY Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

SHARE %

6.0

13

.3

6.2

10

.1

3.9

5.3

7.9

3.3

6.9

10

.2

2.7

2.2

4.1

3.1

7.1

14

.3

5.9

10

.1

3.9

7.0

2.8

7.7

8.9

2.9

2.6

4.8

2.9

4.9

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2

4

6

8

10

12

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16

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2UE

2DAY

MIX

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This Survey

Last Survey

Survey #8 2010

MONDAY - SUNDAY 5:30am-12:00mn ALL PEOPLE 10+ (Previous Survey in Brackets)

Potential 3983 (3,983) Potential 3983 (3,983)

2CH 347 (344) 2CH 33 (39)

2GB 621 (659) 2GB 74 (78)

2UE 368 (344) 2UE 34 (32)

2DAY 989 (1,049) 2DAY 56 (55)

MIX106.5 501 (514) MIX106.5 21 (21)

2MMM 496 (486) 2MMM 29 (27)

NOVA96.9 785 (776) NOVA96.9 44 (38)

Classic Rock 95.3 298 (280) Classic Rock 95.3 18 (15)

WSFM 566 (591) WSFM 38 (42)

ABC702 759 (643) ABC702 57 (48)

2RN 237 (209) 2RN 15 (16)

NEWSR 313 (329) NEWSR 12 (14)

2JJJ 436 (425) 2JJJ 23 (26)

ABCFM 256 (275) ABCFM 17 (16)

SYDNEY Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

CUME (000's) AVERAGE (000's)

Survey #8 2010

MONDAY - FRIDAY 5:30am-12:00mn ALL PEOPLE 10+ SHARE BY SESSION (Previous Survey in Brackets)

2CH 5.1 (6.1) 6.3 (9.1) 5.8 (8.1) 4.1 (4.6) 5.2 (5.0)

2GB 17.8 (17.7) 16.3 (16.9) 11.0 (11.6) 8.9 (9.2) 13.4 (16.7)

2UE 5.5 (5.2) 5.0 (5.0) 4.8 (5.2) 5.5 (4.8) 6.2 (6.1)

2DAY 10.5 (11.8) 10.0 (7.8) 10.8 (9.3) 13.2 (13.0) 8.0 (8.7)

MIX106.5 2.7 (2.3) 3.7 (4.0) 4.5 (4.7) 4.0 (4.8) 7.3 (4.6)

2MMM 4.7 (4.2) 6.5 (5.8) 7.4 (6.2) 5.8 (5.2) 3.0 (4.5)

NOVA96.9 7.5 (7.5) 7.1 (5.5) 8.6 (6.9) 9.8 (9.0) 7.4 (7.1)

Classic Rock 95.3 2.3 (1.9) 4.0 (3.1) 4.1 (3.0) 3.3 (3.2) 3.3 (3.1)

WSFM 6.8 (7.7) 7.7 (8.8) 7.9 (9.9) 6.6 (7.2) 5.9 (5.4)

ABC702 12.4 (10.4) 8.2 (7.3) 9.2 (7.3) 11.6 (9.9) 10.1 (9.3)

2RN 3.2 (3.5) 2.9 (2.5) 1.8 (1.9) 3.0 (3.8) 2.9 (3.7)

NEWSR 2.9 (3.2) 1.1 (1.6) 0.8 (1.7) 2.3 (2.2) 3.4 (4.1)

2JJJ 3.1 (4.2) 4.9 (5.6) 5.1 (5.6) 4.6 (6.2) 3.7 (3.6)

ABCFM 2.5 (2.5) 3.6 (4.0) 3.0 (2.7) 3.0 (3.0) 3.1 (2.0)

SYDNEY Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

7.00pm-12.00Mdnt5.30am-9.00am 9.00am-12.00Noon 12.00Noon-4.00pm 4.00pm-7.00pm

Survey #8 2010

MONDAY-SUNDAY SHARE BY AGE GROUP (Previous Survey in Brackets)

2CH 0.3 (0.3) 0.4 (0.2) 0.3 (0.2) 2.1 (3.4) 11.8 (15.3) 16.8 (17.0)

2GB 1.6 (0.8) 5.3 (6.3) 4.8 (6.0) 8.9 (11.3) 19.2 (15.0) 30.9 (32.6)

2UE 0.5 (0.3) 0.7 (0.5) 1.1 (1.2) 7.6 (4.6) 6.4 (8.4) 14.1 (13.9)

2DAY 22.0 (24.9) 17.1 (18.6) 17.7 (16.4) 10.5 (10.0) 1.9 (2.8) 0.1 (1.1)

MIX106.5 7.2 (7.8) 3.4 (5.3) 5.8 (7.6) 4.9 (3.1) 2.6 (2.9) 0.6 (0.2)

2MMM 3.8 (5.8) 7.7 (4.0) 10.5 (9.8) 7.1 (7.4) 0.8 (1.2) 0.1 (0.1)

NOVA96.9 15.6 (13.7) 20.1 (17.8) 16.4 (12.8) 4.5 (6.2) 0.5 (0.4) * (0.1)

Classic Rock 95.3 2.6 (3.3) 1.6 (1.7) 4.5 (3.7) 5.0 (4.3) 4.1 (3.2) 0.1 (0.2)

WSFM 5.2 (5.1) 4.6 (5.5) 5.6 (8.0) 11.9 (12.0) 10.0 (8.9) 1.9 (3.7)

ABC702 1.9 (2.2) 3.1 (1.3) 5.2 (3.9) 12.9 (11.9) 16.6 (12.2) 14.0 (13.5)

2RN 1.0 (0.3) 0.1 ( * ) 0.5 (0.6) 4.5 (4.0) 4.7 (6.7) 3.5 (3.5)

NEWSR 0.5 (0.4) 1.1 (0.6) 1.4 (3.1) 3.7 (4.6) 2.1 (2.7) 2.2 (1.4)

2JJJ 7.3 (5.8) 10.7 (10.7) 7.4 (10.6) 3.2 (3.4) 0.6 (1.4) 0.2 (0.1)

ABCFM 1.7 (1.3) 2.6 (2.3) 0.7 (1.3) 1.4 (1.5) 6.5 (4.3) 6.2 (5.9)

SYDNEY Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467

55-64 65+10-17 18-24 25-39 40-54

The Nielsen CompanySINGLE SOURCE Survey #8 2010

Radio Single Source is compiled from the Lifestyle Questionnaire included in the Nielsen Radio Diary.It allows Radio Advisor users to combine normal re-analysis routines with additional data collected from radio diary respondents on product and service usage.

Product usage and purchase intention categories are currently available for:

Newspaper read in last 7 days (Paper & Online) Access to personal computer Furniture/appliance store purchases

Hours spent viewing television Restaurant eating out in past month Newsagency/book store purchases

PAY-TV subcription Takeaway food bought in last 4 weeks Music/record store purchases

Video/DVD rent/download activity Takeaway food type bought Sell/buy house/unit in next 2 years

Visit cinema in past month Service Station/convenience store purchase Home renovations in next 12 months

Attend a major sporting event Hardware store/Garden nursery purchases Visited hotel/licensed club in last 7 days

Type of pet Pharmacy/Chemist purchases Regular buyers of takeaway alcohol

Buy whitegoods in next 12 months Department store purchases Type of alcohol purchased

Buy air conditioner/heater in next 12 months Discount retailer purchases Participate in TAB betting

Buy general furniture in next 12 months Fashion/clothing store purchases Visit casino

Buy audio/visual equipment in next 12 mths Buy other PC hardware/accessories Internet Gambling

Buy small electrical goods in next 12 months Internet access when and where Participate in lotto/lotteries/scratchies

Finance and investment in next 12 months Type of Internet Connection Mortgage with bank/credit union

Buy motor vehicle in next 12 months Internet access frequency Have comprehensive car insurance

Buy computer/video games in next 12 months Purchase goods/services over internet Have home and/or contents insurance

Buy PC and/or hardware/accessories 12 mnths Travel intention & destination next 12 months Have Credit Card

Buy PC software in next 12 months Interstate/overseas air travel intentions Have a personal loan

Buy MP3 played/iPod in next 12 months Mobile phone ownership Have private health insurance

Buy digital radio receiver in next 12 months Mobile phone network carriers Amount of investments

SYDNEY Copyright © Commercial Radio Australia Ltd A.C.N. 059 731 467