adecco video case study - sales enablement app
TRANSCRIPT
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*2014, Adobe!!
82% of companies state that mobile content that staff can
utilise in the field was an important aspect of increasing sales*
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*Accenture!!
76% of CSOs believe that mobile CRM improves sales
team performance…
…but less than 50% businesses currently
provide mobile access to sales information*
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*Aberdeen !!!
Companies that provide mobile sales access to
marketing content achieve 29% better lead conversion rates vs. those not doing so
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Why a sale app?
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Physical ‘offices’ aren’t main workplaces anymore
61% of employees report working outside of the office at least part of the time
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✓ Mobile apps allow reaching your teams where they are – on all devices and platforms
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Content is key when it comes to internal education and engagement
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✓ Interactivity is appealing. Mobile apps help cutting through to ‘always on the
go’ sales reps
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Employees choose where and how they work: offline or online, device type
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✓ Mobile content makes it easy for them increasing productivity at the same time
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Internal comms have evolved in pursuit of remote workforce
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✓ Mobile file sharing is fast, easy and allows to optimise time
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Security risk in digital first business are real
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Password protected mobile tools provide a quick answer: allow access for eligible users only and disable it for those who leave the
company
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Ability to measure results is key to effectiveness
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In app analytics and push notifications enable tracking behavior and making relevant changes
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5 reasons
why a sales app
Secure
Cross platform
Interactive
Analytics
Search tool