addthis: designing for one billion people (refreshdc talk, november 16, 2010)
DESCRIPTION
Slides from Jim Lane's presentation at RefreshDC on November 16, 2010, titled "AddThis: Designing for One Billion People", which described five strategies the AddThis team used to grow their platform to one billion unique users in less than two years.TRANSCRIPT
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AddThis
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A D D T H I S
Designing for One Billion People
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AddThis: Then & NowAddThis: Then & Now
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2008
• 50 services
• 17 languages
• 116k domains
• 300M views a day
AddThis: Then & Now
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2010:
• 308 services
• 66 languages
• 7.2 million domains
• 2 billion views a day
• 1 billion unique users
2008
• 50 services
• 17 languages
• 116k domains
• 300M views a day
AddThis: Then & Now
![Page 6: AddThis: Designing for One Billion People (RefreshDC talk, November 16, 2010)](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c6824a4a795997128b4573/html5/thumbnails/6.jpg)
• Design for growth
• Be dangerously open
• Be data-informed
• Build to scale
• Embrace customers
Designing for 1 Billion
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Design for GrowthDesign for Growth
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Design for growth
Client API: http://addthis.com/help/client-api
Put publishers first:
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vs
Design for growth
For end users, make sharing simple & effortless:
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Check out http://960.gs/
Design for growth
Be nimble:
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Design for growth
Develop a style and stick to it:
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Design for growth
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Design for growth
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Be Dangerously OpenBe Dangerously Open
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Be dangerously open
Reduce barriers to adoption:
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Crowd-source translation:
Be dangerously open
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Open-source service submission:
Be dangerously open
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Open-source sharing protocol:
Be dangerously open
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Be Data-InformedBe Data-Informed
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Be Data-InformedBe Data-Informed
Qualitative:
• Surveys
• Forums
• User testing
• Email Feedback
• Internal analytics database
• A/B and multivariate testing with Google Website Optimizer
• Google Analytics reporting
Quantitative:
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http://surveymonkey.com
Use surveys to reach users:
Be Data-Informed
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Be Data-Informed
http://usertesting.com
Crowd-source user testing:
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Be Data-Informed
Google Website Optimizer: http://www.google.com/analytics/siteopt/
A/B test with Google Website Optimizer:
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Hover behavior increases sharing rate x4
Be Data-Informed
Showing services doubles sharing
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Menu order and positions matter:
Be Data-Informed
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Menu presentation can increase sharing:
Be Data-Informed
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Build to scaleBuild to scale
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• Akamai CDN
• Optimize code and images
• Streamline technical support and QA
Build to scaleBuild to scale
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Embrace CustomersEmbrace Customers
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Embrace Customers
• Respond to forums & feedback
• Put social media to work
• Publisher outreach
• Beta testing
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Lessons LearnedLessons Learned
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Lessons Learned
• Design for growth
• Be dangerously open (even if it’s uncomfortable)
• Be data-informed
• Build to scale
• Embrace customers
![Page 33: AddThis: Designing for One Billion People (RefreshDC talk, November 16, 2010)](https://reader034.vdocuments.mx/reader034/viewer/2022051819/54c6824a4a795997128b4573/html5/thumbnails/33.jpg)
Don’t forget to have fun
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One more thing.One more thing.
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One more thing.
During 30 minutes of this talk,
AddThis was viewed roughly 43.7 million times.
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Thank you.Thank you.
Email : [email protected]
Twitter: jimlanenova
Come join the fun:
http://clearspring.com/jobs
Any images from films borrowed for this presentation are the property of their copyright holders!
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AddThis