addressing the multi-small cell challenge
TRANSCRIPT
Marc MerliniBusiness Development DirectorJCDecaux Link
1Confidential
Chicago,USA
JCDecaux is the global leader in out of home communication with an inventory over 1.2 million assets worldwide
A unique position
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JCDecaux has a worldwide daily audience over
400 millions people
The group is present in 75 Countries
JCDecaux has a presence in 4435 major cities
Confidentiel
CONNECTIVITY
Amsterdam,Netherlands
Frist Large Scale project with Vodafone in 2014
200 4G Small Cells deployed on bus shelters in Amsterdam forVodafone leading to a global contract to rollout in all geographiescovered by Vodafone
Confidential 3
Amsterdam,Netherlands 4
Key learnings
Confidential
Ability to deploy 200 sites in 12 monthswhile it would have taken 24 months tobuild 1 roof top macro site
« Intheend,likewaterweallneedconnectivity »
Ger Baron Chief Technology Officer, City of Amsterdam
Vendors Small Cells were not adapted for an aesthetic and multi-operators integration
Improved capacity leads to increaseddata usage mainly driven by video
EMF exposure limited to 2 V/m
Accepted by the citizens
SanFrancisco,USA 5
High performance sites with Verizon in 2015
Verizon Wireless and JCDecaux, national contracts opens the way forlarger rollouts on Street furniture in the US
Confidential
Key learnings
Confidential SanFrancisco,USA 5
Higher performance require a multi SmallCell approach leading to an even morecomplex integration
Fibre is the key for delivering high capacity
« Outstandingnetworkperformance »
Jake Hamilton Director - Engineering, Verizon Wireless
JCDecaux has gained an expertise in developing hosting solutions supported by major Small Cell players for the benefit of operators and cities
Developing innovative solutions able to host more than Small Cells
7Confidentiel
JCDecaux is already having discussions in all geographies and launching projects in all continents.
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A recognised partner for small cells rollout
OngoingprojectsConfidentiel
JCDecaux goes beyond providing hosting solutions for Small Cells but wants to provide a cost effective and solution for MNOs while providing an attracting model for cities
Contributing to build a sustainable model
9Confidential
CONTRIBUTE TO REGUALTION
MUTUALIZE TO ADDRESS TCO
INDUSTRIALIZE TO OPTIMIZE
KEEP INOVATING FOR CITIES
Affordable Acceptable
JCDecaux and Cellnex have sealed a commercial alliance to speed up the roll-out of "small cells" and DAS in Spain and Italy
Going further to address the Small Cells TCO
10Confidentiel
NeutralNetworkInterconnection
MNOCellnex*or2
JCDecaux1
Marc MerliniBusiness Development DirectorJCDecaux Link
11Confidential