addressing the disconnect - time to enable digital

0 COMMERCIAL IN CONFIDENCE Copyright 2015 FUJITSU

Human Centric Innovation

in Action

COMMERCIAL IN CONFIDENCE Copyright 2015 FUJITSU

Fujitsu Forum 2015

18th – 19th November

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v

Hybrid IT Digital Business Centric

Infrastructure

Propositions

Enabled by

Digital Business Platform MetaArc:

A set of technologies, cloud solutions, multi-cloud and hybrid IT Management, Professional and Managed Services and

an ecosystem of partners.

Multi Cloud Integration, Managed Service

Platform Service

Cloud Service

Private Cloud Product

Oth

er Clou

ds

Fujitsu

Grou

p Clou

ds

Mobility Big Data IOT AI

Global WAN

MetaArc

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Addressing the Disconnect - Time to Enable Digital

#EnablingDigital


Mike Sewart Director, Fujitsu Digital, (@Mike_Sewart), Fujitsu UK and Ireland

Head of Strategy, Fujitsu Digital, (@MrMobiliser), Fujitsu UK and Ireland David Rosewell

#EnablingDigital


How digital savvy are you?

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.


What does digital really mean and why is there a disconnect?

#EnablingDigital


Digital means different things to different people

VALUE

Re-inventing business models

Transforming user experience

Digitising existing business


The market is at different stages of maturity

Digital Inside Out Primary research:

Survey of 100 people without home internet access, 1,000 consumers and

1,400 employees

Satisfaction with the quality of digital services by sector

Sati

sfac

tion

%

Sector

*Fujitsu UK&I Digital Inside Out research

Only 24% of customers think that Digital leads to a better experience…

http://blog.uk.fujitsu.com/digital-inside-out/


Digital must be more than pixel thin

Digital Front End

Digital Back End


There is often a digital disconnect

Fragmented user experience

Culture of a slow pace of change

Shadow IT creating silos

Digital disconnect

Lack of joined up approach


How should digital be enabled?

#EnablingDigital


CIOs need to cross the chasm…

Technology adoption model: adapted from “Crossing the Chasm” by Geoffrey A. Moore, 2014

Entrepreneurs Start-Ups

R&D Shadow IT

Mainstream organisations and ICT departments The disconnect

...and embrace Fast IT


Traditional IT scenario…

!?! !?! !?!


Imagine if…


How can we collaborate?

#EnablingDigital


Filling the gap: Fujitsu and the Technology Adoption Lifecycle

Fujitsu Labs Partners

SMEs Customers

Fujitsu: Traditional Fujitsu: Digital


Fujitsu Digital – real world collaboration: STAR Mobile

■ Rail industry needed modern mobile ticketing ■ Need to maximise revenues AND customer satisfaction ■ Opportunity for additional services Si

tuat

ion

■ Digital Business Solution using smart technology and other peripherals

■ Start of day & duties ■ Issuing a ticket ■ Simpler fares & timetables

Res

pon

se

■ Richer customer experience ■ Reduced passenger waiting time ■ Increased revenues ■ Flexibility for new services O

utc

om

es


Fujitsu Digital – real world collaboration: Connected van

■ Utilities industry needs to increase efficiency and effectiveness of field force

■ Particular issue with asset management and parts Situ

atio

n

■ Digital Business Solution for managing physical assets for field force engineering

■ Van as virtual warehouse ■ Workflow and Edgeware R

esp

onse

■ Increased workforce productivity ■ Optimisation of parts ■ Decreased repeat visits ■ Increased customer satisfaction O

utc

om

es


Business Concept Jams

Business Issues and opportunities

Technology developments

Candidates for Digital Business Solutions

Hackathons

Focus on a specific situation

Elaborates candidate Digital Business Solution

Create tangible prototype to market test

Organisations need pro-active innovation to grow

Innovative, market relevant Digital

Business Solutions

Growth

Enterprise Digital Enablement

Innovation lifecycle management

Manage ideas through to prototypes & solutions

Ideas management platform


Call to action

#EnablingDigital


Call to action – address the disconnect together

Move beyond the pixel thin approach – integrate and enable

Adopt the principles of Fast IT - cross the chasm

Leverage the eco-system - collaborate

#EnablingDigital