addressing prescription drug misuse: strategies and evaluation sean p. varano, ph.d. associate...
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![Page 1: Addressing Prescription Drug Misuse: Strategies and Evaluation Sean P. Varano, Ph.D. Associate Professor Roger Williams University Bristol, RI](https://reader036.vdocuments.mx/reader036/viewer/2022062804/56649ea95503460f94bacfe6/html5/thumbnails/1.jpg)
Addressing Prescription Drug Misuse:
Strategies and Evaluation
Sean P. Varano, Ph.D.
Associate Professor
Roger Williams University
Bristol, RI
![Page 2: Addressing Prescription Drug Misuse: Strategies and Evaluation Sean P. Varano, Ph.D. Associate Professor Roger Williams University Bristol, RI](https://reader036.vdocuments.mx/reader036/viewer/2022062804/56649ea95503460f94bacfe6/html5/thumbnails/2.jpg)
Prescription Drug MisuseChallenges and Opportunities
Challenges• Touches nearly every social and
economic group in communities
• “Legal” nature of Rx drugs makes prevention messaging difficult
• Evaluating prevention strategies, particularly for hidden problems is challenging
• Crafting messages that resonate with diverse populations challenges
Opportunities
• Strong political recognition of the seriousness of problem
• Community-wide interest in addressing issue
• New “technologies” permit flexible messaging strategies
![Page 3: Addressing Prescription Drug Misuse: Strategies and Evaluation Sean P. Varano, Ph.D. Associate Professor Roger Williams University Bristol, RI](https://reader036.vdocuments.mx/reader036/viewer/2022062804/56649ea95503460f94bacfe6/html5/thumbnails/3.jpg)
Challenges Create Innovation: Impacts on Program Design
Brockton• Younger populations
accessed via Photovoice campaign and newly designed school-based health curriculum
• Specific outreach efforts to non-traditional partners (e.g., Catholic Churches)
New Bedford
• “Older” populations accessed via culturally-informed social media campaign (Portuguese Kids)
• Training/Awareness campaign with primary care doctors and other medical professionals
• Expansion of Rx drug safety campaigns
![Page 4: Addressing Prescription Drug Misuse: Strategies and Evaluation Sean P. Varano, Ph.D. Associate Professor Roger Williams University Bristol, RI](https://reader036.vdocuments.mx/reader036/viewer/2022062804/56649ea95503460f94bacfe6/html5/thumbnails/4.jpg)
Measuring Outcomes:Planning For Evaluation
Brockton• Use of process measures
delineating quantity and quality of campaign reach
• Use of Drug Take Days results
• YRBS data
New Bedford
• Using social media matrices to measure reach of campaigns
• Use of Drug Take Back Day results
• Opiate-involved ED Admissions
![Page 5: Addressing Prescription Drug Misuse: Strategies and Evaluation Sean P. Varano, Ph.D. Associate Professor Roger Williams University Bristol, RI](https://reader036.vdocuments.mx/reader036/viewer/2022062804/56649ea95503460f94bacfe6/html5/thumbnails/5.jpg)
Sample Outcomes: Drug Take Back Totals