adding value in open culture
TRANSCRIPT
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Adding Value In Open CultureCommerce of un-altered content can’t compete
More Than Zero Festival - Milano28 March 2008
David Orbanwww.davidorban.com
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1: Old way
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2: New way
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3: Examples
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<1>
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Old way
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Friction
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=
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cost
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→
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Distribution
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=
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Business
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→
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Benefit
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or
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Necessary Evil?
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</1>
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<2>
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New way
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Fluid
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=
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Content
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Enjoyed
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Remixed
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→
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Creator
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Creates
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Innovates
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Creates
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Innovates
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Creates
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Innovates
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...
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:)
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</2>
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<3>
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Examples
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Talks
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Presentations
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Documents
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</3>
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Where is the end?
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Thanks, credits,
contacts:
Image credits:
liquid: tanakawhoDavid Orban
sl ‘Davidorban Agnon’skype davidorban
Thanks to:
Joichi Ito
Stefano Lazzari
Tommaso Correale
Gianni Degli Antoni
Wikipedia
Flickr