adding rap/hip hop to main rotation of wljs. background wljs is the student run campus radio...
TRANSCRIPT
Adding Rap/Hip Hop to Main Rotation of WLJS
Background
WLJS is the student run campus radio station.
WLJS was first charted on September, 29 1975.
WLJS’ main format is College/Alternative
Night shift DJ’s have more liberties regarding
format
Problem
There isn’t a station in the Calhoun County area
that has a Rap/Hip Hop format.
95.5 The Big Country, over powers the distance
signal of 95.7 jams which is based in
Birmingham, AL
Goal
The goal is not to change the current format of
WLJS but, give the Rap/Hip Hop format more
presence in the regular weekday rotation hours for
those who are not listening during specialty show
hours.
Objectives
The objective is to add more Rap/Hip Hop music
to the weekday rotation for fans of the format
who aren’t being served.
Audience
The audience is listeners in Calhoun County. WLJS is
Jacksonville State’s campus radio station but, it signal
carries to Gadsden, AL and to Oxford, AL. Listeners will
most likely be people who do not own Satellite Radio, listen
to radio while working i.e., delivery truck drivers or anyone
who incorporates FM radio into their daily routine.
WLJS Coverage Map
Strategies & Tactics
Request current music from record labels’ promotional
departments.
Request College Music Journal send discs within format.
Edit music that is found through other means. (Internet,
Personal Collections.
Make sure selected music is FCC compliant.
Strategies & Tactics Cont’d
Review selected songs with Music Director.
Add music to regular rotation.
CalendarJanuary 2009 Meet with Music Director to discuss
approaches to reach goal.
Mid January 2009 Inform CMJ we wish to receive material in the desired format. Request material from promotional departments.
February 2009 Review material and edit out any undesirable content if needed.
Mid February 2009 Review material for selection.
March 2009 Add new selections to regular rotation.
April 2009 Survey audience.
Budget
There is virtually no budget needed for this project.
All communication to request materials can be handled
electronically.
All edits of music can be electronically stored on the radio
stations computer.
All work can be done by volunteers and radio staff.
Evaluation
Regular visitors of 92J’s website can be polled for feedback.
A poll can also be added to WLJS’ Myspace page and
messaging can allow for more detailed feedback.
A field survey can be use for those who do not have access
to, or regularly use the internet.