adding green

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SPONSORSHIP PROPOSAL Submitted by: Enas Sistani Organizing Committee President AIESEC Bahrain +973 361 32 32 4

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project about raising an awareness about the environment

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Page 1: adding green

SPONSORSHIP PROPOSAL

Submitted by:

Enas Sistani

Organizing Committee President

AIESEC Bahrain

+973 361 32 32 4

[email protected]

Page 2: adding green

Adding Green | 2

AIESEC cordially invites you to

participate in the Adding Green project.

In making a commitment to become a

sponsor, your company will be assured

high profile exposure at this event and

be one of the lucky companies to

demonstrate interest in environmental

sustainability. Please take a few

moments to read our proposal

What will your contribution

towards the

environment

be?

Our Organization

AIESEC, the world’s largest student-run

organization, is the international platform for young

people to explore and develop their leadership

potential for them to have a positive impact in

society.

AIESEC provides its members with an integrated

development experience comprised of leadership

opportunities, international internships and

participation in a global learning environment.

AIESEC GLOBALLY

Present in more than 110 countries

around the globe, AIESEC empowers

students through leadership

opportunities (10,000 programs on a

yearly basis), international internships

(around 16,000 yearly), and active

participation in a global and professional

learning environment.

AIESEC in Bahrain

5 years of experience 2 Local chapters 100 Members from 9 universities 50+ exchanges with: USA, Switzerland, Jordan, Turkey, Italy, India, Indonesia, Canada, Brazil, Colombia, Uganda and more

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Adding Green | 3

AIESEC

ADDING GREEN

EVENT

The Adding Green initiative stems from AIESEC’s aim to

endorse Bahrain’s drafting of a national environment policy.

Adding Green will look into raising awareness amongst the

youth and will provide for an excellent platform for

companies to sustain their stance as CSR conscious

organizations. This first of its kind solely student-run event

will comprise of an exchange program that looks into

realizing a total of 3 interns who would work on a

journalistic endeavor towards covering the initiative

comprising of workshops and a 2-day environmental event

to reach an even greater number of people.

What is Adding Green’s mission?

Our Vision

“Spread a message of environmental awareness in Bahrain in order to

educate and inspire sustainability”

“I salute AIESEC’s initiatives to raise awareness

and acting as a supporting partner by providing

information about cancer in women”

Dr. Ahmed Shahda

Pediatrician

Bahrain Cancer Society

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Adding Green | 4

Why invest in Adding Green?

Environmental sustainability has long been a pressing issue for the kingdom. An article that

was published in the Gulf Daily News on June 6th, 2011, in which the Public Commission for

the Protection of Marine Resources, Environment and Wildlife has begun drafting the

kingdom’s first national environment charter.

Additional Proof of

Relevance:

This year AIESEC organized an event titled “Youth to Business Forum” that was under the

patronage of His Excellency Dr. Hassan Fakhro, Minister of Industry and Commerce. An

outcome of the event is that, it was established that Corporate Social Responsibility and

Sustainability is a popular topic of concern amongst youth as well as companies. By

choosing to invest in the “Adding Green” project and showing support for CSR and

environmental sustainability, your company will illustrate its support for such important

relevant issues, as well as staying current in the market.

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Adding Green | 5

What is the “Adding

Green” project?

Through the AIESEC exchange program a total of 3 international interns will be brought in

with experience and qualifications in business marketing, writing, research, design,

teaching and environmental awareness in order to execute the project. This diversity and

creation of a global learning environment allows bridging of cultural gaps, as well as

providing us with the edge of having potentially new ideas and practices brought in from

abroad.

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Adding Green | 6

Newspaper attachments

The Environmental press attachments will be produced by the interns. This will contain

Researched data of Bahrain’s natural environment, as well as data on interesting

sustainable practices from other countries that Bahrain can potentially implement, in

addition to pages dedicated to our sponsors highlighting their sustainable practices; In

hopes of educating and inspiring sustainability in the region.

Workshops

The workshops have the highest concentration impact. Workshops will be given at schools

and universities to further reinstate and deliver the message with the collaboration of the

“Environment Friends Society” who has just managed to deliver a successful workshop to

mark Bahrain’s environment day on the 8th of February 2012 with the presence of

environmental experts and specialists. Our sponsors are more than welcome to deliver

sessions in the workshops

AIESEC is renowned for carrying out a number of successful workshops such as the

“AIESEC & HSBC Woman Cancer Awareness” and the “Productive Families workshop”

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Environmental Event

The environmentally themed event will be the celebratory conclusion of the project and

will happen on June 5th 2012 in, on the World Environmental Day. Event will be aimed at

increasing environmental awareness in Bahrain and reaching the largest number of

demographics within the project. This will be established by the interns and reassured by

the project manager, allowing for the interns to plan and practice their creativity. Also

during this event our sponsors will be given the opportunity to set up booths for trade and

various fun and educational games such as follows:

flower shops booths

Planting sessions for children

longest environmentally themed painting

Game show

Information booths (environmental societies)

DJ

Bikathon

Best bouquet contest

And many more…

Media Exposure Plan

To mark the official launch of the event, a Press Conference will be held with the sponsor’s banners visible during, and the sponsored company’s logo printed on the Project’s promotional material along with the partnership title. Also, sponsors will be provided with speaking opportunities to represent their company in relation to their sustainable practices and the relevance of this project to their company. This targeting will result in the greater concentration impact that avoids printing of extra unnecessary copies that will be unused to accomplish the project’s vision. Being an environmental project, we must practice what we preach and ensure sustainability. Also, to further spread the message in a sustainable manner, we are to upload the mini press attachment on the project’s website where can closely monitor and track the number of viewers, with an aim of reaching 1000 Views.

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Summary of Benefits

Having Sponsor’s contribution publicized through press releases, press conference, magazine and

event.

Staying relevant in the market by practicing good CSR and showing

support for environmental sustainability.

Support for cultural diversity and youth empowerment by choosing AIESEC and utilizing the exchange

program.

Spreading the message of environmental awareness and also playing a huge role in developing a more sustainable, environmentally

friendly and sustainable generation.

March April May June Company Meetings

Interns first working day

Workshop planning

Workshops initiated

Event Planning

Event initiated

Delivery Timeline

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(Package and Sponsorship benefits are negotiable and subject to amendments or reinstatement)

Package Benefits Platinum Golden Silver Print Partner In-Kind

Company Logo in All Marketing Materials With Partnership Title

+ + + + +

Distribution of the Sponsor’s Marketing Materials

+ +

Name and Partnership tittle mentioned on Social Media.

+ + + + +

Company Banner Visible All Day in Event, workshop and press conference.

+ + + +

Sponsor involved in workshop sessions to illustrate commitment.

+

Speaking Time in Press conference to promote company and illustrate commitment.

+ +

15 Mins 5 mins

Sponsors Advertised on Website (Depth of advert depending on tittle)

+ + + + +

Logo on Project’s T-shirts which will be worn during project’s workshop and events.

+ + + + +

Pages in Magazine to promote company.

+ +

(5 Pages) ( 2 Pages)

Logo on Cover Page with partnership tittle

+

Logo on Back Magazine Cover with Partnership Tittle.

+ + + + +

Investment (BD) 6000 3500 2000 1000

Sponsorship Packages