add life to your website | alternative digital platforms to market your practice | wong | aao 2017...

ADD LIFE TO YOUR WEBSITE

WEBSITE: NOW WHAT?

Randall V. Wong, M.D.

AAO 2017 | New Orleans | Tech 10

Financial Disclosure

• I have the following financial interests or relationships to disclose:• Co-Founder:

• Medical Marketing Enterprises, LLC

• RussandRandy.com

Marketing

Solving the problems or answering the needs of your

customers/patients

“Optimization”

The processes and tactics by which you “maximize”

your ability to be found on the Internet

Making it easy for the Search Engines to Find you.

Content

• Search Engines Compare websites based upon

content…….

Website : Now What?

• Video

• Podcast

• Webinar

• Presentations

Alternatives to Web

• Different Learners

• Broaden Your Exposure

• Different Audience

Video

• YouTube, Vimeo

• 2nd largest search engine

• Appeals to different learners

• Cost effective (cheap)

• Personal

• Avoid Professional Production

YouTube “Channel”

• Cell phone

• Computer Camera

• DSLR

• Create Video

• Edit (iMovie)

• Upload

• Description

• Tags

• URL to website

Podcast

• Appeals to different

learners

• Audio

• Very portable

• Grow exposure

Podcast – “Radio”

• Record Audio Weekly

• Edit (Audacity)

• Libsyn.com ($5)

• Stitcher

• iTunes

• ReachMD.com

Webinar

• Easy

• Record audio

• Record video

• Repurpose

• Educational

• Anywhere

• Demio

• GotoMeeting

Hosting a Webinar

• Send invitation

• Website

• FaceBook

• Patients Register

• Login

• Audio/Video

• Presentation

• Q & A

• YouTube

Slideshare

• Share Presentations

• Power Point

• Upload

• Embed

AAO 2017 | Schedule

Monday | November 13, 2017

4:30 – 5:30 PM | 475 | 291

“Live Website Analysis: Critique Your Own Website”

Thank You

and

To Your Success!

Randall V. Wong, M.D.

www.MedicalMarketingEnterprises.com

[email protected]