adaptive blue sem tech meetup nyc
DESCRIPTION
Presentation of Glue, http://getglue.com, a browser addon made by AdaptiveBlue. In depth discussion of our Semantic Technologies.TRANSCRIPT
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AdaptiveBlueSemantic Technologies
Alex IskoldFounder/CEO AdaptiveBlue
http://getglue.com
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Agenda
About AdaptiveBlue AdaptiveBlue’s Approach to Semantics Glue: The Network of People and Things AdaptiveBlue Technology Stack AB Meta
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About AdaptiveBlue
Founded in 2006, based in New York
Funded by USV and RRE
Focuses on enhancing browsing experience
Launched BlueOrganizer and Glue add-ons forFirefox and SmartLinks Widgets for blogs
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"It's not the documents, it isthe THINGS they are about
which are important"
Tim Bernes-Lee
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AdaptiveBlue’s Approachto Semantics
1. Focus on What Exists: Leverage informationin HTML & use web service APIs.
2. Focus on Nouns: Make computers recognizesBooks, Music, Movies & other everyday things.
3. Focus on Users: Make the browsingexperience better right now.
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AdaptiveBlue TechnologiesRecognize Everyday Things
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in PAGES, LINKS and TEXT…
A page about a book A text containing an address
A link is pointing to a stock
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We Create Common IdentifyFor Things Across the Web
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From Web of Pages to the Web of Things
+ +
Blogosphere Media Sites Retail Sites
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Get Glue. The Network ThatSticks With You.
http://getglue.com
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What is Glue?
Glue is a contextual network that usessemantic technology to automaticallyconnect people around everyday things -books, music, movies, stars, artists,stocks, wine, restaurants and more.
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1. Contextual: Glue is distributed and appearswhen it makes sense on popular sites.
2. Automatic: Users participate in Glue just bybrowsing their favorite sites.
3. Simple: Glue removes the friction involvedin networking - the network comes to you.
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Glue Demo
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Semantic Technology Stack
Concept Definition
Server-based XML schemas for things (nouns): books, music, movies, stocks, wines, recipes, etc.
Recognition Algorithms
Recognition of things in Pages, Links and Text
Identity Algorithms
Correlation of the same thing from different pages across the web.
Action Definitions
Server-based XML schemas for actions (verbs):What can be done with this thing around the web?
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1. XML-based: A schema file resides on theserver for each type.
2. Data Composition: Each type has attributes(i.e. book has author, etc.)
3. Extensible: New types can be plugged intothe engine dynamically.
Semantic Technology Stack:Concept Definitions
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1. Key-based: Each object in the system hasunique key, depending on its type:books/kite_runner/khaled_hosseini
2. Attribute-based: Keys are based on thecombination of attributes (i.e. title/author)
3. Normalized: Multiple transformations andvalidations are applied to raw text togenerate the keys.
Semantic Technology Stack:Identity Algorithms
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1. Extraction: First phase of the recognition isbased on processing elements of the page:XML-based framework for parsing DOM usedboth by Java backend and JavaScript client.
2. Cleaning: Second phase of the recognition isasynchronous query of multiple web services/API.For books we query Amazon, for movies Netflix,etc. and then normalize and merge results.
3. Caching: Clean objects are cached. Misses/false-positives are patched manually.
Semantic Technology Stack:Recognition Algorithms
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ABMeta.org
RDFa-based format fordeclaring objects in pages
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AB Meta: Example
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Object-centric: Focuses on everyday things that weencounter around the web
Lightweight: No complex markup, can work withoutchanges to the body of the document
Intuitive: The names of things and attributes are inplain English
Efficient: The meta headers are easy to get to withoutparsing entire HTML page
Extensible: Additional attributes and concepts areeasy to add
AB Meta
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Discount Code: ST9ADP
http://www.semantic-conference.com/