adapting to responsive design - on the edge conference #edgebrum

Download Adapting to Responsive Design - On The Edge Conference #edgebrum

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My slides from On The Edge Birmingham 2014 on 3rd July 2014 (#edgebrum). My talk was about the principles of responsive web design with real world experiences of how Cyber-Duck approached responsive design for our own website.

TRANSCRIPT

  • HELLO Im Matt @duckymatt #EdgeBRUM ! ! ! ! !
  • @cyberduck_uk cyber-duck.co.uk
  • ADAPTING TO A RESPONSIVE WEB DESIGN
  • HOW DO WE DEFINE RESPONSIVE?
  • To react quickly and positively. http://goo.gl/hMFzFm
  • Responsive web design is a design approach that aims to create interfaces that react quickly and positively to the users conditions.
  • ARE YOU BUILDING A BARRIER TO YOUR USERS? Image Copyright: Michael White Productions & National Film Trustee & Python (Monty) Pictures
  • PEOPLE WILL ACCESS OUR WEBSITES IN WAYS WE HADNT EVEN CONSIDERED YET Image Copyright: Walt Disney Pictures & Tim Burton Pictures
  • THE PREVIOUS STATE(S) OF OUR OWN WEBSITE DESKTOP SITE (2011) TABLET SITE (LATER 2011) *Not to scale :) MOBILE SITE (2012)
  • OUR SEPARATE MOBILE WEBSITES: A STOP-GAP STRATEGY
  • SO WHY GO RESPONSIVE?
  • 3 FACTORS Image Copyright: L.A. Films & Home Box Ofce (HBO)
  • MULTIPLE CODE BASES1 CONTENT STRATEGY2 KNOWN UNKNOWNS3
  • 4 PRINCIPLES FOR RESPONSIVE DESIGN Image Copyright: Warner Bros. & The Guber-Peters Company & PolyGram Filmed Entertainment
  • CONTENT PARITY Credit: http://wtfmobileweb.com/ THE SAME CONTENT SHOULD BE AVAILABLE ON ALL PLATFORMS 1
  • SPEED MATTERS BECAUSE PERFORMANCE AFFECTS EVERYONE 2 Image Copyright: Universal Pictures
  • FUTURE FRIENDLY See: http://futurefriend.ly/ CUT DOWN ON MAINTENANCE AND SUPPORT KNOWN UNKNOWNS 3 Image Copyright: Universal TV
  • ACCESSIBILITY STYLES, BACKGROUNDS AND JAVASCRIPT ARE PROGRESSIVE ENHANCEMENTS 4 Photo Credit: Neil McKenzie: http://www.ickr.com/photos/furbyx4/2968376257/
  • People will forget what you said. People will forget what you did. But people will never forget how you made them feel. MAYA ANGELOU Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg Source: http://mayaangelou.com/news/13/
  • CONTENT PARITY 1
  • AVOID ASSUMPTIONS 1 Image Copyright: BBC
  • You don't get to decide which device people use to access your website. KAREN MCGRANE Source: http://alistapart.com/article/your-content-now-mobile Photo credit: Eirik Helland Urke: http://www.ickr.com/photos/webdagene/6149954950/
  • Credit: http://xkcd.com/773/ 1
  • 1
  • RESEARCHING CONTENT STRATEGY SPEAKING TO EXISTING CUSTOMERS GOOGLE ANALYTICS CRAZYEGG LEAD FORENSICS 1 Image Copyright: Warner Bros.
  • OUR CONTENT DEFINES THE LAYOUTS WE NEED! NOT THE OTHER WAY AROUND 1
  • SPEED MATTERS 2
  • 2 moto.oakley.com
  • If you were data roaming on an iPhone, at $9 per Mb data roaming, that web page would cost me $785 to look at on my iPhone! ANDREW CLARKE http://alistapart.com/article/dao/ Photo credit: Jeffrey Zeldman: http://www.ickr.com/photos/zeldman/12621077243 Source: http://dandelion-burdock.com/articles/view/the-weight-of-the-web
  • DOES RESPONSIVE = POOR PERFORMANCE? Credit: Guy Podjarny - Creator of Mobitest: http://www.guypo.com/mobile/what-are-responsive-websites-made-of/ 2
  • To react quickly and positively. 2
  • ITS EASY TO CONFUSE IMPLEMENTATION WITH TECHNIQUE 2 Image Copyright: Metro-Goldwyn-Mayer (MGM)
  • GOOD RESPONSIVE DESIGN HAS PERFORMANCE AT ITS HEART ! 2 timkadlec.com/2013/01/setting-a-performance-budget/Image Copyright: Twentieth Century Fox Film Corporation
  • ONLY LOADING WHAT WE NEED WHEN WE NEED IT. 2
  • JAVASCRIPT 2 http://requirejs.org/
  • CSS 2 http://sass-lang.com/
  • IMAGES 2 BEGIN WITH OPTIMISATION
  • IMAGES 2 COMPRESSION http://imageoptim.com/ https://tinypng.com/
  • IMAGES 2 27 KB 266 KB USING THE RIGHT IMAGE FOR THE RIGHT TASK
  • CACHING 2 SERVING FILES FASTER http://www.cloudare.com/ https://www.varnish-cache.org/
  • 2
  • FUTURE FRIENDLINESS 3
  • THE WEB DOESNT HAVE A FIXED WIDTH 3
  • We should embrace the fact that the web doesnt have the same constraints [as the printed page] and design for this exibility. JOHN ALLSOPP http://alistapart.com/article/dao/ Photo credit: TEDxNSW: http://www.ickr.com/photos/42645924@N02/3933255654/ 3
  • LAYOUT AND FLOW 3
  • LAYOUTS BASED ON CONTENT RATHER THAN DEVICE 3
  • RESPONSIVE DESIGN WORKFLOW 3
  • SKETCH 3 Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
  • PROTOTYPE 3 Copyright: Paramount Pictures & Marvel Enterprises
  • USE STYLE TILES http://styletil.es/ 3 Copyright: Sandollar Productions & Touchstone Pictures
  • PROTOTYPECREATE PATTERN LIBRARIES http://boagworld.com/design/pattern-library/ 3 Copyright: Universal Pictures & Alphaville Films
  • TEST, TEST AND TEST SOME MORE Copyright: The Ladd Company & Shaw Brothers & Warner Bros. http://vanamco.com/ghostlab/
  • ENHANCE FOR CONTEXT 3
  • ANIMATION AS AN ENHANCEMENT 3 Copyright: Touchstone Pictures & Amblin Entertainment & Silver Screen Partners III & Walt Disney
  • LOCATION AS AN ENHANCEMENT? 3 Copyright: Metro-Goldwyn-Mayer (MGM)
  • ACCESSIBILITY 4
  • 5 QUICK WINS FOR ACCESSIBILITY 4 Image Copyright: Paramount Pictures & Lucaslm
  • 1. DESIGN FOR TOUCH BY DEFAULT 4 DOES YOUR DESIGN PASS THE RULE OF THUMB TEST? ! ARE YOU RELYING ON HOVER?
  • 2. MAKE THE PURPOSE OF ALL LINKS AS CLEAR AND DESCRIPTIVE AS POSSIBLE IF YOUR LINKS SAY CLICK HERE YOURE DOING IT WRONG 4
  • 3. MAKE URLS HUMAN READABLE AND PERMANENT WHERE POSSIBLE HTTP://ART.COM/ARTGALLERY/DEFAULT.ASP? ID=9DF4BC0580DF11D3ACB60090271E26A8&COMMAND=FREELIST 4
  • 4. USE APPROPRIATE INPUT TYPES AND ATTRIBUTES ON FORMS 4
  • 5. PROOF DESIGNS IN GREYSCALE TO CHECK COLOUR CONTRAST 4 ALSO USE COLOUR BLINDNESS SIMULATORS AND COLOUR CONTRAST CHECK TOOLS Related: http://24ways.org/2012/colour-accessibility/
  • THE RESULTS
  • SINCE LAUNCH: 200% INCREASE IN MOBILE TRAFFIC 43% INCREASE IN CONVERSION RATE -4000% REDUCTION IN HOMEPAGE EXIT RATE ON MOBILE
  • MUCH TO LEARN THERE IS Copyright: Lucaslm

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