adapt or die: managing increasing content velocity
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contentstrategy101.com
Adapt or DieManaging Increasing Content Velocity
Image: NASA
Sarah O’KeefeScriptorium Publishing
Sarah O’Keefe
❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina
❖ Coauthor of Content Strategy 101
❖ Interested in collision (ahem) of content, publishing, and technology
What is content velocity?
Publishing has never been for the faint of heart…
We must adapt to changes…Images: NASA
Maybe this is an opportunity?
Image: NASAHappy Crater, Mercury
The new normal…
Image: NASA
Traces from the impact that (probably) wiped outdinosaurs.
Dinosaurs didn’t survive.
Image: NASA
At least not in the original form.
Flickr: ganesh_raghunathan
After the apocalypse…
Flickr: squeak2569
AuthoringFlickr: pedrosz
Editing
Flickr: nicokaiser
Production
Flickr: dingopup
Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46
Distribution
Localization
Flickr: furphotos
New ideas
Flickr: rwwh
Changing requirements
Flickr: tambako
Intelligent content
Flickr: James D. Schwartz
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Questions?
Contact me
❖ Sarah O’Keefe, Scriptorium Publishing
❖ www.scriptorium.com
❖ Email: [email protected]
❖ Twitter: @sarahokeefe
❖ Skype: okeefe.scriptorium