adam proehl - sempo atlanta. october 1, 2010 topic: social media - including 30 cool tools
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Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including 30 Cool ToolsTRANSCRIPT
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Social Media
Adam Proehl
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About Me
• Internet Marketer since 1997
• Currently Managing Partner of NordicClick Interactive in Minneapolis
• Best Practices Coach
• Hopeless Viking Fan….. Glutton for Punishment
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Topics
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A humorous view:Social Media
Courtesy: HubSpot
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Measurements & Signals
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Monitoring 101
Basic Terms
Metric Description / Notes
Mentions Obvious – How many times was your brand mentioned?
Sentiment Positive? Negative? Neutral?
Share of Voice What % of the overall buzz about your market do you have?
Influencers Who is important to your industry? Your customers? Who can influence opinion?
Velocity How fast is the conversation spreading? How is it picking up steam?
Reach How far has this conversation gone? Who’s picked it up?
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Measurements & SignalsLimitations:
• Impossible for any one tool to measure everything
• Data is not absolute
• Manual Review constantly needed
• Closed Profiles
• Keywords
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The numbers alone NEVER give the full story
“Love the iphone, but AT & T sucks.”
“Successful call on 3rd try…. Nice network AT & T!”
“The new iphone is SICK!!!”
“The Fallacy of Sentiment”
You need to fill in the blanks………
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“Use Context of an Action”
“What’s my motivation?”
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“Like” a Company Motivation
Source: Exact Target / Co-Tweet X-Factor Study 2010
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“I’m Having a Cheeseburger”
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“At Five Guys inhaling a cheeseburger”
“Gut bombs…. Awesome!”“The Cajun Fries kick ass!”“Gotta get back there”“Your doctor’s gonna get rich!”
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The Check InBy itself, not interesting….
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Content Driven Products
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Follow/Like Does Not Equal Engaged
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Authenticity
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OK……. So What About ROI?
Three Schools of Thought:
“Last Click” Analytics makes it even more difficult to measure & quantify
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The Future
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Back to the Future
• Network Banners (1996)
• Email Response Rates (1999)
• Social Media?
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Overload Risks
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Permission Profiles
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Advanced Profiling
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Measuring Tools’ Challenges
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Virtual World Real Currency
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Cool (and Free) Tools
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Metricly
• Track your metrics in one place• Pulls in Multiple Sources• Build Custom Dashboard
http://metricly.com/
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Snip-n-Tag (Firefox Add On)
• Shorten URL (bit.ly, ow.ly, etc)
• Make it trackable in GoogleAnalytics
• All in one interface from a Firefox sidebar
/bH9tYH
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Twitter Tools
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CrowdEye
• Tweets • Links• Volume• Sentiment• Locations
http://www.crowdeye.com
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Twitter Sentiment
• Quick Snapshot
• Accuracy so-so
• Manual Review
• Good Starting Point
http://twittersentiment.appspot.com
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Twittrratr
• Quick Snapshot
• Numbers
• Sentiment Highlighted
http://twitrratr.com
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Foller
• User Info
• Topics
• Hashtags
• Mentions
• Geography
http://foller.me
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Mentionmap
• Visual, Interactive tool of mentions• Networking & Degrees of Separation
http://apps.asterisq.com/mentionmap
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Twilert
• Get Regular email updates on a keyword, hashtag, or user
www.twilert.com
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Twitalyzer
• Link up with Analytics• Free and paid editions
Done as a society?
www.twitalyzer.com
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Chatterscope
• Sentiment Analysis• Benchmarking (time, competitive, geo, etc.)
www.chatterscope.com
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ReTweetist
• Tracks Retweets for a user or link
www.retweetist.com
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Hashtags.org
• Track volume & trends
• Charts
• List of Tweets & Users
www.hashtags.org
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Open Book
• Searches posts for keywords
• Check your privacy settings!
• Great info for a quick pulse
www.openbook.org
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Open Facebook Search
www.openfacebooksearch.com
Similar functionality to Open Book, only not as pretty
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Face Pinch
• Topics, people, popular searches• Annoying Ads
www.facepinch.com
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It’s Trending
• Top Links being shared
www.itstrending.com
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Booshaka!
• Search Keywords• Featured Topics
http://www.booshaka.com
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Multiple Platforms
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Kurrently
• Facebook & Twitter
• Get Stream
www.kurrently.com
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Addictomatic
• Pulls from multiple sources
• Creates Dashboard
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Folowen
Quickly view and interact with a companies social network
www.folowen.com
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48ers
• Search & Filter Multiple Networks
http://48ers.com
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Who’s Talkin
• Search Multiple platforms• Narrow/Filter by platform
www.whostalkin.com
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Website Grader
• How search & social friendly is your site?
www.websitegrader.com
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One Riot
• See what links containing a particular keyword are being shared
• Twitter, Facebook, MySpace, and Digg
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PRmetrics
• Images• Videos• Blogs• Twitter• Slideshare
www.prmetrics.com
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Keotag
• Multiple Engines
www.keotag.com
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Heardable
• Scoring Algorithm• Category & Local
Benchmarks• Free (for now)
www.heardable.com
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BackTweets
• Pro & Limited Free Edition
• Type in URL to see who’s sharing links
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BackType
• Engagement Comparisons Chart• Audience / Link Metrics
www.backtype.com
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TimeTube
• Video Timeline based on keyword search
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Fablistic
• Follow all of a users likes, reviews, interests, etc
• Context, not just a “like”
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Google Analytics – Tag Facebook Page• Give your Facebook page a GA account profile
• How To:– Set up a new GA profile– Paste this line at the top of your FBML code:<fb:google-analytics uacct="UA-9999999-99" />
Source: www.hongkiat.com
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Key Takeaways