Adam Klienberg - The Mashup of UX and Storytelling

Download Adam Klienberg - The Mashup of UX and Storytelling

Post on 16-Jul-2015

62 views

Category:

Software

4 download

TRANSCRIPT

  • ADAM KLEINBERGChief Executive Officer | Traction

    THE MASHUP OF UX AND STORYTELLING

    AMP TALKS: TRACK 1

    #ADVOCAMP

  • The Mashup of UX & Storytelling

    Prepared for Advocamp 2015

    @adamkleinbergCEO/Co-FounderTractioniMedia 2014 Independent Agency of the Year

  • TASTES GREAT.

  • INSPECTOR KURT KRONER DID.

  • PERSONASUSE CASESSITE MAPSWIREFRAMES

    UX =

  • INVISIBLEISNT ENOUGH.

  • HEREXPER-IENCEIS YOUR PRODUCT.

  • ADVOCACY.

  • FEATUREVOMIT

  • FEATUREVOMIT

  • $22,000,000,000

  • ...and they lived happily every after.

    Adam KleinbergTraction

    adam@tractionco.comtwitter.com/adamkleinberg

  • ADAM KLEINBERGChief Executive Officer | Traction

    THE MASHUP OF UX AND STORYTELLING

    AMP TALKS: TRACK 1

    #ADVOCAMP