Adam Klienberg - The Mashup of UX and Storytelling

Download Adam Klienberg - The Mashup of UX and Storytelling

Post on 16-Jul-2015

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<ul><li><p>ADAM KLEINBERGChief Executive Officer | Traction</p><p>THE MASHUP OF UX AND STORYTELLING</p><p>AMP TALKS: TRACK 1</p><p>#ADVOCAMP </p></li><li><p>The Mashup of UX &amp; Storytelling</p><p>Prepared for Advocamp 2015</p><p>@adamkleinbergCEO/Co-FounderTractioniMedia 2014 Independent Agency of the Year</p></li><li><p>TASTES GREAT.</p></li><li><p>INSPECTOR KURT KRONER DID.</p></li><li><p>PERSONASUSE CASESSITE MAPSWIREFRAMES</p><p>UX =</p></li><li><p>INVISIBLEISNT ENOUGH.</p></li><li><p>HEREXPER-IENCEIS YOUR PRODUCT.</p></li><li><p>ADVOCACY.</p></li><li><p>FEATUREVOMIT</p></li><li><p>FEATUREVOMIT</p></li><li><p>$22,000,000,000</p></li><li><p>...and they lived happily every after.</p><p>Adam KleinbergTraction</p><p>adam@tractionco.comtwitter.com/adamkleinberg</p></li><li><p>ADAM KLEINBERGChief Executive Officer | Traction</p><p>THE MASHUP OF UX AND STORYTELLING</p><p>AMP TALKS: TRACK 1</p><p>#ADVOCAMP </p></li></ul>