ad vice: ten tips for fledgling digital marketers
DESCRIPTION
This is a list of ten simple things to know for students starting out in the digital marketing business. Or perhaps ten simple things to remember for those of us who are still slogging away at it.TRANSCRIPT
Ad ViceTen Tips for Fledgling Digital Marketers
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Introduction& thank-you
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
{writerconsultantdirectorspeakerteacher
JasonTheodor.com(@jted)
creative
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
@jted
Tweetiquette
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
digital brand experience
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
digital service experience
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
I am working on a toolkit for living a creative life
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
slideshare.net/jted
The foundation is published here:
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
But there’smuch more to
explore…
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Ad Vice
MARKETING
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Ad ViceDigital marketing is
a one-way ticket.
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Ad ViceAfter your first hit,
you can’t ever go back.
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Ad ViceYou’ll never see things the same way again.
;-).....
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
Question:How can I get ahead in digital advertising?”
“I’m just starting out…
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Ten Tips:
theCreativeMethod
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1Have an elevator
pitch
theCreativeMethod
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Tweet yourself.
What is your140 char bio?
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
2Don’t get pigeonh
oled
theCreativeMethod
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Do what you want to do, not what you think you have to do.
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
3Collect connections
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Use: LinkedIn.comFacebook.com
Plaxo.com
Try to keep business & friends separateWho you know is as important as what you know
theCreativeMethod
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4Train your brainto think faster
theCreativeMethod
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• Get out your stopwatch• Prepare 1 question or creative problem you would like to solve or brainstorm on.
• Write down 1 idea every minute.
• Repeat as needed.
10 Ideas in 10 Minutes
theCreativeMethod
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5Know when to
go analog
theCreativeMethod
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Capture
Catalogue
& Review
all your
ideas“Penc
ils never cr
ash.”
—jted
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6Research research
research research
research research research
research researchresearch…
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Google.comWikipedia.orgArchive.org
WolframAlphaIRL Libraries!
theCreativeMethod
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7Creative Commons
is your BFF
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See also:
Compfight.comArchive.orgGutenberg.org
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Nothingcompfight.com
theCreativeMethod
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8Use real-time brand
focus groups
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Twitter Search+TweetDeck+Growl=BrandWiretapping
theCreativeMethod
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Sample TweetDecknotification on“creativity”
theCreativeMethod
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9Learn to stop worrying
and love the web
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Play. With. Everything.
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10It’s just advertising
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At the end of the day,
nobody dies. Don’t be the exception.
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∞Extra credit
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theCreativeMethod
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“1960s Advertising - Magazine Ad - Handi Wrap (USA)” (detail)Flickr photo by Pink Ponk
i [heart] creative commonsCredits
"The Dark Blue Bird" (detail)by Edward Lear (1812-88). Ink & watercolour,
one of six. England, 1880.
down oneFlickr photo by ph0t0 {loves you too}
"NYPL - Lion (Fortitude) and Truth"Flickr photo by ktylerconk
"Imperial Investigation School"Flickr photo by Stéfan
"Do note [Closed]" (detail)Flickr photo by Paul Watson
theCreativeMethod
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"2-24-2008"Flickr photo by clickykbd
i [heart] creative commonsCredits
"Back of Shirt"Flickr photo by trekkyandy
"Headshot"Flickr photo by kwerfeldein
"Doctor Strangelove: Or, How I Learned To Stop Worrying And Love The Bomb" (movie still)
FLickr photo by transCam
"Another Brick In The Wall"Flickr photo by danbri
"Water"Flickr photo by Thomas Hawk
theCreativeMethod
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"poutine!"Flickr photo by sashamd
i [heart] creative commonsCredits
theCreativeMethod
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Thank-you
theCreativeMethod
and systems
theCreativeMethod
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jasontheodor.com
@jted
theCreativeMethod
and systems The Creative Method & Systems — Ad Vice
slideshare.net/jted
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