ad supported streaming
TRANSCRIPT
![Page 1: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/1.jpg)
Ad Supported Streaming
![Page 2: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/2.jpg)
Source: IFPI
![Page 3: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/3.jpg)
AD-SUPPORTED STREAMS INCOME:
$616 MILLION
SUBSCRIPTION STREAMS INCOME:
$1.58 BILLION
![Page 4: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/4.jpg)
![Page 5: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/5.jpg)
![Page 6: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/6.jpg)
![Page 7: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/7.jpg)
![Page 8: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/8.jpg)
Sponsored Listening
Source: Pandora
![Page 9: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/9.jpg)
Source: Statista
![Page 10: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/10.jpg)
![Page 11: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/11.jpg)
![Page 12: Ad supported streaming](https://reader030.vdocuments.mx/reader030/viewer/2022032620/55ccb847bb61ebfb748b4671/html5/thumbnails/12.jpg)
Transitioning Users From Free to Subscription
• Windowed content to premium subscribers
• More artist content for premium subscribers: videos, direct-to-artist links, artist interaction
• Branded Content Partnerships
• Limit features on free tier