ad specs & creative guidelines
DESCRIPTION
Ad Specs & Creative Guidelines. MC Music Channels AD PANELS MC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers. Refer to the guidelines on the following pages for creating ad panels or submitting artwork for MC to create your ad. - PowerPoint PPT PresentationTRANSCRIPT
Ad Specs & Creative Guidelines
MC Music Channels
AD PANELSMC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers.
Refer to the guidelines on the following pages for creating ad panels or submitting artwork for MC to create your ad.
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
MC is creating your ad panel:
DEADLINE: 2 weeks before flight start• Minimum size: 72 dpi• Preferred file format: PSD• Acceptable file formats:
EPS, AI, JPEG or TIFF• Needed: logo, product(s)
images, key message points, tagline (if applicable)
• The most effective ad panels have simple, straightforward designs – image, logo, copy blurb
You are creating your ad panel:
DEADLINE: 1 week before flight start• Size 480 x 544• File Format: JPEG
(do not save for web)• Aspect Ratio: Square• Color Profile: SDTV NTSC• Minimum font size: 18 pt.
Ensure fonts are legible in both size and weight
Bolder fonts work best; avoid thin ornate fonts
Leave clear space (no text) around the edges of the ad
Ad Specs & Creative Guidelines
MC Music Channels
AD PANELS
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising
Ad Specs & Creative Guidelines
Delivery Instructions
SPOTS (FOR VIDEO ON DEMAND AND MUSIC CHOICE PLAY)
Send tapes and traffic instructions to the Traffic Manager:
Barry Schwartz Music Choice 328 West 34th Street New York, NY 10001 646.459.3300 [email protected]
ALL OTHER MATERIALS(FOR AD PANELS & CUSTOM GRAPHICS)
Send materials to your Account Team and the Marketing Team:
Rob McCawMusic Choice 328 West 34th Street New York, NY 10001 646.459.3300 [email protected]
Materials may also be sent via an FTP site. Please include:• Agency Name• Contact Name• Phone Number/Email• IP Address/Login Information
Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising