ad placed based on my visit to a page on lulu.com

11
aced based on my visit to a page on Lulu.com

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Page 1: Ad placed based on my visit to a page on Lulu.com

Ad placed based on my visit to a page on Lulu.com

Page 2: Ad placed based on my visit to a page on Lulu.com
Page 3: Ad placed based on my visit to a page on Lulu.com

Ghostery Installed!

Page 4: Ad placed based on my visit to a page on Lulu.com
Page 5: Ad placed based on my visit to a page on Lulu.com

Turn On Chrome Developer Tools

Facebook Connect

Address of Lulu PageTracking Cookies

Do Not Track!

Page 6: Ad placed based on my visit to a page on Lulu.com
Page 7: Ad placed based on my visit to a page on Lulu.com
Page 8: Ad placed based on my visit to a page on Lulu.com

What’s AddThis?• Share Widget Provider.• AddThis “Canvas fingerprinting” was used on 5,000 popular

websites. • They have a privacy policy:

We … set Cookies and web beacons on web pages where our AddThis Buttons are enabled, and allow our partners to set Cookies and web beacons that are subject to those partners' privacy statements.

We also set Cookies and web beacons on web pages where our AddThis Buttons are enabled to help us with online ad targeting and to provide analytics to our website Publishers.

We are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

Page 9: Ad placed based on my visit to a page on Lulu.com

So What?

Page 10: Ad placed based on my visit to a page on Lulu.com

Tracker ID

Books read

Social identity Purchase

data

Interests/Likes Friends

ContactsGeo DataWebsites

Non Personally Identifiable Information

Page 11: Ad placed based on my visit to a page on Lulu.com

Advertising Networks